The Google Ads Podcast

Learn about Custom Labels—what they are, why you should use them, and how to create them using Google Merchant Center and supplemental feed. In this episode, our dedicated account managers, Tressy Dsouza and Riddhi Raj, emphasize the importance of Custom Labels and how organizing and segmenting your product data with this feature can help your Google Ads campaigns succeed. Most importantly, they'l...

In this episode, you'll discover two critical things you need to be able to write a powerful copy that influences your prospect's buying decision. Every time your prospects see your offer, you're always giving them a choice—your product or the competitors'. And while you can't directly control the decisions they make, you can influence the way they perceive your offer and increase the likelihood o...

Regina reveals her strategies to effectively lower cost-per-click (CPC) while increasing impressions for successful brand campaigns. Regina Bellows also emphasizes the significance of brand campaigns for your Google Ads success and how to protect your brand name from competitors by using the right bidding strategy for your business. Listen to this episode now. Learn more about the new Solutions 8...

In this episode, one of our amazing Google Ads Strategists, Caden Thompson, walks you through how to create ads for Google TV and YouTube. He also describes the use cases of these campaigns and shares strategies based on the current trends given that Google TV ads is a new campaign type. Listen to this episode now to learn more about how to successfully set up ads for Google TV and YouTube. Connec...

Discover the strategies behind making Klaviyo email pop-ups work effectively for lead generation and overall campaign success. Glen and Dan share how tailored Klaviyo email pop-up forms can significantly improve lead generation and customer engagement. They also discuss the importance of segmenting visitors based on their interests and needs and how to leverage Klaviyo alongside this to maximize y...

Learn about dedicated landing pages—what they are, when you should use them, how you should build them, how to measure their effectiveness, and more. Tim Hordo, one of our amazing Client Managers, and Onkar Indalkar, one of our dedicated Google Ads Strategists, compare dedicated landing pages to regular web pages, how you can benefit from dedicated landing pages, and how to optimize them to help y...

Learn more about the email system that resulted in a significant revenue of $1.8M, with 32% of total revenue coming from email marketing and 81% from automated flows. Glen and Dan dive deep into the Elite Seven: the seven-step email system working with Meta and Google Ads, a customized Klaviyo email flow system developed by Dan. The episode shows a case study of a client managed by Dan for almost...

Learn the powerful combination of Google's Natural Language API Tool and ChatGPT for crafting compelling ad copy that grabs attention and drives results! In this episode, Glen shares his expert insights on leveraging these cutting-edge tools to optimize your ad campaigns. He walks you through his step-by-step process of using the cloud natural language tool to identify positive sentiment in ad cop...

Carmen Lee, our Senior Client Manager, shares how we doubled a client's revenue in just two months by transitioning from Google Ads Performance Max to Standard Shopping. By switching to Standard Shopping, not only did it double the revenue, but it also increased the Media Efficiency Ratio (MER). They also gained more control over budget allocation and overall campaign optimization. Additionally, t...

Communicating and asking questions to lead generation clients about their lead quality is one of the most important things you can do. This can ensure your campaigns are on the right track to generate the best possible leads. So what conversations should you initiate as a Google Ads manager? Our Client Manager Daniella Fisher and Client Management Team Lead Andrew Terpstra discuss what questions t...

Discover this comprehensive marketing matrix that integrates Google Ads, Meta Ads, and Klaviyo to maximize results—doubling client revenue in just six months. Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se... In this episode, our Specialists Manager, Glen Wilson, sits down with a new member of the Solutions 8 team, Facebook Ads and Klavi...

Daniella Fisher, one of our awesome Client Managers, shares insights on monitoring Google Ads performance without using any third-party attribution tools. Daniella shares what she regularly checks on the Google Ads dashboard to ensure smooth account operation- key performance indicators (KPIs) aligned with client goals and preferences, past data, budget, etc. Learn more about it here. Related vide...

Discover budget-friendly email marketing strategies from Andrew Benteau, a skilled Client Manager with valuable experience from his own publishing business. Andrew shares the email marketing apps he recommends, the power of email sequencing, offers, and storytelling to reach your audience, and more. Listen to this episode now. Black Panel Press: https://www.blackpanelpress.com/ Related video: 💰 e...

Learn how to gather and organize data from all your shopping ads for easy campaign optimization. Regina Bellows, executive director of our sister agency StarterPPC, emphasizes the importance of knowing how your budget is spread across different ad campaigns. She also demonstrates how you can get this data in a Google Sheet form for better insights, helping you evaluate and improve the performance...

OVEN Google Ads strategies every single day. Subscribe here:     / @solutionseight   -------------------------------------------------- 👉 Want to become a Google Ads expert? We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch! Learn how to build, launch and manage high-performing Google Ads campaigns in this Google...

In this episode, Senior Client Manager Mel is joined by Onkar from our Strategy team where they review what led to the success of their dropshipping client who went from barely making $30K a month to now consistently making six figures. Related videos: 👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&A:     • 👣 Scaling Performance ...

Explore the basics of competitive analysis in this easy guide. Learn from Regina Bellows, Executive Director of StarterPPC, on how to understand and succeed in a competitive environment. Watch this video now. Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit www.starterppc.com f...

Kasim and Ralph discuss how YouTube has the potential to become the primary social platform for creators. They highlight the vast traffic on YouTube compared to the number of creators, emphasizing its untapped potential. They predict that YouTube will be flooded with creators this year, becoming a hub for various content types, including repurposing from other platforms. And as social media become...

Senior Client Manager Mel reveals a Media Efficiency Ration (MER) tracking spreadsheet she uses with her clients who do not have Northbeam or another third-party attribution tool. She also shares how to track New Customer MER, and reviews some tools and reports in Shopify that she uses. Listen to this episode now. Download the MER tracking sheet here for FREE: https://sol8.com/download-free-media-...

Are you thinking about starting a podcast this year? Before taking the plunge, watch this insightful episode with Kasim and Ralph. They discuss if starting one is still worth the risk despite the growing number of podcasts, so check out this episode now so you can make an informed decision. Related video: 🎧 How to Turn Your YouTube Channel Into a Podcast With Hector Santiesteban of Amplafy Media:...

Regina Bellows reveals a successful Google Ads strategy that boosted Return On Ad Spend (ROAS) by 31% and improved Media Efficiency Ratio (MER), all in just two and a half months! Learn how the StarterPPC team allocated budgets between Standard Shopping and Performance Max campaigns and dived deep into the importance of tracking the MER to gauge campaign success. The strategy also involves focusin...

John shares the strategy of how he applies hypersegmentation of Standard Shopping campaigns. He reveals his three-step process for maximizing eCommerce visibility and sales in this different variation of the campaign. He does this by sharing a case study on a luggage company, and he shows how this strategy resulted in significant sales growth within weeks. Listen to this episode to learn more abou...

Kasim reveals a bold prediction about the future of digital marketing in 2024—anticipating a market collapse in the paid media space! Tune in for a thought-provoking discussion on the future of paid media and the emerging trends that could reshape the industry. This clip is from The Perpetual Traffic Podcast, watch the entire episode here: 7 Astonishing Digital Marketing Predictions for 2024 | Per...

Learn how we boosted a client's direct traffic by an impressive 93%, increased its conversion rate by 30%, and raised its average order value (AOV) by 15% in just three months. Regina Bellows, Executive Director of our sister agency StarterPPC, doesn't only reveal their strategies. She also underscores the significance of focusing on the Media Efficiency Ratio (MER) as relying solely on metrics in...

Discover how to efficiently plan with Google Ads Keyword Planner to maximize your ad budget for seasonal swings. Regina Bellows, Executive Director of our sister agency StarterPPC, guides you in utilizing the tool to assess trends. This approach empowers you to make well-informed choices for budget tweaks to avoid wasting money. Listen to this episode now. Related videos on the StarterPPC YouTube...