The Global Marketing Show

Richard Blank, CEO of the Costa Rica’s Call Center regales stories about pinball machines, jukeboxes, and how empathy all contribute to building a successful culture for his business.  Yet, as the conversation continues, he explains how learning to read micro expressions and body language can help you understand what’s going on even if you don’t speak the language.   We also discuss criteria to lo...

Paul Bresenden, CMO of Bromic Heaters and President of 454 Creative, started his career with zero experience in global marketing.  He’s led a brilliant build of a “headless CMS” and “PIM” to optimize SEO for Bromic Heaters with a single domain and unique websites for their in-country marketing and distribution around the world.    Paul is brilliant and shares a massive amount of information about...

Stephen Shortt, Managing Director at ETC Consult, was prior owner of Alpha College of English a school in Ireland where professionals could go to learn English. Currently he’s an investor, leadership and career coach, keynote speaker, succession planner, and self-proclaimed Geek. He explains his rational for using Global English and where translation was necessary, and deep dives into his experien...

Walter Brooks, President and CEO of Brooksmade Gourmet Foods, found it easier to expand internationally with his specialty BBQ Sauces than to sell more in the competitive domestic US market. With grants and supports from the US government available for all small and mid-sized businesses, he was able to secure $10 million in business with an investment of about $100k.  Calculate the ROI on that!  L...

Vladimir Gendelman, Founder and CEO of Company Folders, Inc. hired employees in Ukraine to access highly talented tech skills to program and design his custom print and promotional products company. Back in 2014, he helped his Ukrainian employees move to avoid a Russian invasion and now again, he’s doing the same. Luckily, as of this recording, all are safe and back to work, some in Ukraine and so...

Mark Ridley, Co-founder and COO of GreenShootsFX talks to us today about cross-border payments or “FX” (foreign exchange).   With over 30 years in international banking, he is loaded with suggestions and solutions for avoiding common mistakes in international payments and receipts.   He explains why you lose when you work only in US dollars and how to avoid the #1 issue of not knowing what you don...

Mario Nawfal, CEO of NFT Tech and founder of Froothi, engages us with the basics of NFTs and cryptocurrency.   You don’t need to understand the technology to see his vision of the future.   Listen as he describes the opportunities and tells us his memorable quote about how humans underestimate innovation.      Connect with Wendy - https://www.linkedin.com/in/wendypease/   Connect with Mario - http...

Dr. Gregory D. Hess, President and CEO of IES Abroad, took the position right as Covid started. With clarity on their values focused on academics, safety, and diversity, and by keeping close tabs on global events, he opens opportunities for students to study abroad for a deep intercultural experience.  The best benefit – the students are exposed to different cultures and experiences that give them...

Juha Vaisanen, Managing Partner of Active and Senior Living Markets Business Development and Sales with Technogym, explains why entering the US market is much different from entering other smaller countries.  If you don’t have the right segmentation and research, you compete and lose against bigger players.  He talks about his experience in finding a hot market for saunas and gym equipment.  And w...

Lory Martinez, CEO of Ochenta Studios , works with individuals and companies to create and translate podcasts across multiple languages.  Her stories are fascinating to hear about the preferences across cultures in storytelling and the varied interests of people across countries.  Learn why you may want to consider adapting your podcast into other languages and how to do it in this information pac...

Once again, the tables are turned as our host Wendy Pease shares a podcast she recently appeared on as a guest – Conquering Chaos. Host Josh Santo (Senior Product Marketing Manager at Parsable) and Wendy talk about global business in the manufacturing industry and how to handle language for non-English speaking customers, vendors, and employees. Whether you’re in the manufacturing industry or not...

Jean-Pierre Degembe, Global Director, Sourcing – Golf for Wilson Sporting Goods , regals me with stories of golf from around the world as we talk about his experiences with adapting golf products and marketing for different regions.  Learn why in France the words – wood, shaft and putter are not translated and why they are in Canada. If you are planning a golf vacation, you’ll hear about the diffe...

Chris Curtin has had an incredible career in marketing for Disney, HP, and Visa.   In this episode, he explains how good marketers have to start with having a good sense of self and how they take the complex and make it simple.   With this understanding they can focus on making the future brighter than the past. We discuss some marketing missteps that Disney made and  how they adjusted for success...

Evan Nierman, Founder & CEO of Red Banyan, is no stranger to difficult situations.  He’s not Olivia Pope nor is he Ray Donovan, yet he helps people get through crises, in countries all over the world!  His stories are fascinating, and his ability to navigate language and cultures is impressive. LINKS: https://redbanyan.com/ https://evannierman.com/ https://www.amazon.com/Crisis-Averted-Strategies-...

Fernando Maroniene reminds us that business is business everywhere yet paying attention to details delivers success.  In this episode, we have an in depth discussion about how he helped drive efficiencies with content creation across the region to support the local sales efforts. His insights and experience on content creation, translation, and quality can help every country head or marketing pers...

Adam Blanco, Founder and Managing Director at e8/Q Technologies, thrives in situations with political volatility and emerging markets.  He joined the Peace Corp to go to Russia during their emerging capitalism journey.  Now, he consults with companies in the Balkans and Ukraine.  Adam’s insights into when to enter, how to succeed, and when to get out in markets lacking infrastructure, laws, financ...

Nick Leighton, executive coach, international marketer and author of Exactly Where You Want to Be : A Business Owners Guide to Profit & Happiness (www.exactlywhereyouwanttobe.com), brings adventure and fun into the world of global marketing.  As an owner of a creative agency founded in old Dubai, he hired a diverse team to achieve their goals, won large international contracts, and then sold his a...

Omer Menashe, CEO at eMojo (https://www.emojo-digital.com), explains why Israeli companies must think global from the start – with a small population there just isn’t room for growth.   Over the last 10 years, he’s gone from owner of a start-up in Tel Aviv servicing local companies to now being based in New York City and managing over $10 million in ad spent each year. He expanded globally by reac...

In today’s globally connected world, the expansion opportunities for American businesses are arguably unlimited. Yet surprisingly, only 1.5% of small businesses in the US export their products or services internationally. Tapping into the benefits of exporting represents a significant growth avenue for entrepreneurs willing to navigate the international trade landscape. And there are countless res...

Hakan Ozsancak, EVP Chief Finance and Communications Officer for Washington Institute for Business, Government, and Society, has lived in 7 countries and speaks 5 languages.  If he doesn’t feel like he fits in, it’s not “others” that make him feel different, he looks for what he can do himself to get along. Listen to this interesting discussion about what it takes to win at cross cultural and glob...

Laurent Kahl, Import-Export Consultant at GlobalFootprints, is a US citizen who was born in Venezuela and lived in 8 countries before graduating from high school.  After college, it was natural for him to enter the global business universe.  Listen to him talk about his experiences and explain why companies should go global!   Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect wi...

In this week's episode we share a recording of a recent webinar "Expanding Your Business Internationally."  When expanding a company internationally, there are some obvious things that everyone has on their to-do list, such as arranging logistics and hiring new staff.  Behind these obvious checklist items, there is a long list of smaller tasks that are easily forgotten during internationalization....

Joe Nocito, International Sales and Global Marketplace Business Development at Darn Tough Vermont, laughs as he tells people sitting next to him on a flight that he’s a sock salesperson. It’s true but it’s an understatement to all that he’s done.  Over the last five years, he’s taken Darn Tough Socks from 3 countries (US, Japan, and Canada) to 25 countries around the world. We deep dive into how h...

Mayumi Ishii, current Chief at Chrysmela, worked for years as a McKinsey Consultant and Analyst for Nomura Securities.  When she came across a product manufactured in Japan that solved a 5000 year old problem, she decided to start selling it in the United States.  She explains why she decided to keep the Japanese name and branding and then gives great advice for launching a consumer product across...

John Jove is the General Manager of PepsiCo International Sales and has tons of great stories and advice to share.  He’s personable, insightful, curious, and a lifelong learner.  In this interview, you can see why he’s been so successful.  Learn about “Portañol” and “Jeitinho”.  And, where Google is appropriate in global marketing.   Connect with Wendy - https://www.linkedin.com/in/wendypease/ Con...