The Global Marketing Show

I had the pleasure of first meeting Aytul Ercil at the 2022 International Women’s Entrepreneurial Challenge (IWEC) Awards Conference in Madrid, where we celebrated the cooperation of women-owned businesses throughout the world. In addition to being a delightful conversationalist, Aytul is a mathematician, professor, scholar, applied research expert, and entrepreneur; in this episode she describes...

Amy Kenigsberg, Cofounder and COO of K2 Global, joined me on The Global Marketing Show to discuss WIIFM (“what’s in it for me?”) communications, cultural messaging, and ChatGPT. K2 focuses on precise, nuanced messaging to impact everyone involved in the purchasing process, a strategy especially critical within account-based marketing (ABM). To that end, Amy developed a process that her agency uses...

Marcus Mogéus, Chief Marketing Officer of AutoStore, explains that when you maximize efficient use of your space, you help the environment and the planet by minimizing your land usage – for industrial buildings, for instance. AutoStore helps warehouses, manufacturers, ecommerce companies and grocery stores optimize logistics and simplify fulfillment; the need for such services are clear, based on...

Tracy Gray is Founder and Managing Partner of The 22 Fund, a venture capital fund that is facing investment and equity injustice head-on – in the finance sector, women and people of color are historically and consistently underrepresented. In her varied career, Tracy has worked as Senior Advisor for International Business to the Mayor of Los Angeles, as a systems engineer (aka “rocket scientist!”)...

Ognadon Eddy Djagou (“Eddy”) is Founder and CEO of Muscatine, IA-based Djaagou-a Export LLC. He is also the Small Business Administration’s Exporter of the Year for 2022! Born and raised in French-speaking Togo in West Africa, Eddy holds a BA in Marketing from a West African university and immigrated to the US in 2011 on a Diversity visa. The Immigration Act of 1990 inspired the Diversity Visa pro...

Melissa Muhammad is the Founder and CEO of the Black and Global Business Network (BGBN). An international tax attorney, Melissa founded BGBN after 20 years with the US government, connecting businesses with exporting resources, creating opportunities, lowering trade barriers, and working with other countries to avoid any “double tax” that might stifle trade. When racial tensions in the US intensif...

Devon Mitchell is CEO of DSN Energy Corporation. A competitive duathlete, aeronautical engineer, MBA, entrepreneur, and leadership expert, Mitchell founded DSN to facilitate strategic partnerships with US-based businesses, academic institutions, and nonprofit organizations to provide training, mentoring, and leadership programs to the oil and gas sector in Guyana. Mitchell’s family migrated from G...

Jorge Sanchez is President and CEO of San Antonio-based Thor Energy, which develops and finances energy-efficient projects throughout Mexico and South America. Sanchez tells the fascinating story of how a start in his family’s business turned into Thor Energy, and how simply listening – to your customers, yourself, your children – holds the key to differentiating yourself from the competition. Fro...

Carla Sydney Stone is President of the World Trade Center Delaware, which champions international opportunity through cultural programs, training in logistics and financing, and helps with market research. Its services include finding and evaluating trade leads, direction in hiring oversees, finding partner organizations and agencies, trade missions, and facilitating conferences and exhibits.    A...

Fatima Almeida, CEO and Founder of Angola-based BayQi, has a vision. Historically, online purchasing and payment systems have been problematic throughout Africa. Myriad issues are to blame, general access being the main obstacle; for example, in Angola there is a prohibitively high Visa interest rate.   To promote financial inclusion, BayQi combined ecommerce and fintech to create a “super app” th...

Michael Thornton, Founder and CEO of World TradeX, is turning his using his experience and passion to create a revolutionary new buy and sell platform focused on agriculture.   When launched World TradeX will be a global buy and sell platform to support the world food chain. There’s currently nothing like it available to help farmers sell their goods in a one-to-one transaction, eliminating the mi...

Marko Issever is CEO of America EB5, a company that works with immigrants on getting a visa through an investment program.  I’ve known Marko for a few years and enjoyed having the time to learn more about the specific work he does.  It’s fascinating.  Before diving deep into the EB5 visas, he explains the different types of visas a person can request for extended stays in the United States.  First...

Kael Campbell, President of Red Seal Recruiting Solutions, is all about family, kids, business, enjoying life and water!  In this episode the theme of water permeates our discussion of language, travel, his recruiting company, and translation.    As the sponsor of the podcast, Rapport International , provided an appropriate tidbit to launch the episode.  Did you know that both Finland and Sweden h...

Steve Lowy, CEO of Umi Digital in London has lived around the world and owns multiple businesses in the hospitality industry – in real estate and Academic offerings including Academic Program creation, Internship Sourcing & Management, Educational Tours and Academic Programming. After successfully growing these services through digital marketing, he launched a marketing agency focused on growing h...

Dr. Eva Pell wrote a series of books that bring science, language, culture, endangered species, social issues, and complex concerns to light.  The books are BRILLIANT and are a hidden secret for teachers and parents! The books are geared towards children ages 9-12 and will keep them engaged while they learn through adventure and fun.  The series include:  ResQ and the Baby Orangutan – Engineering...

Ben Welbourn, a partner at Verto Education, tells a great story about how they’ve developed a study abroad program that could become the largest university in the world.  He and his two partners worked in the student exchange industry and saw the opportunity for developing a program that offered an affordable, safe place with experiential learning for high school graduates to spend their first uni...

Tamer Flores of BD Global Consulting wished the CEO   of HairClub a happy birthday on LinkedIn and ended up becoming the lead visionary on global expansion for HairClub! With 25 years of experience focusing on growth, revenue, business development, and strategy for companies that want to expand internationally, Tamer was the perfect person to lead the initiative.   HairClub is an American hair res...

Helen Southgate, Chief Global Officer for Acceleration Partners clearly knows how to build a global team and increase sales for expanding companies.  Acceleration Partners builds affinity links and partnerships in over 30 countries as of today, and they continue to expand into new markets.  Clients benefit from their expertise on the ground and on the web to drive buyers to purchase.  Helen has re...

Kim Daniels, CEO of Mercantile Logistics & International Trade, has years of experience translating the complex regulations, classification requirements, and intricacies of the best way to move your products around the world.    If you took marketing in college, you learned about the 4 P’s of marketing – product, price, promotion, and place.  This episode of the Global Marketing Show covers Place...

Ryan Blaney of Bolimini International Law Group has no doubt that cryptocurrency will become an international currency.  When I asked on a scale of 1-10, with 1 being full of doubt, to 10 being non doubt, he said he’s a 10 on the future.  He equates it to a conversation with an intelligent little old lady who recalled that when credit cards first came out 1958 people laughed and wondered who would...

Tiffanie Archie worked for UPS in global logistics and now she’s the Strategic Partner Manager for Zonos.  If you want to know about shipping or international payments, she’s the person to talk to.  This is a very informative episode of the Global Marketing Show podcast with several key take-aways.  First off, if you are an ecommerce company of any size, you can export.  Zonos works with companies...

Ken Wasylik, founder and owner of E.M. Wasylik Associates, has over 25 years of experience in helping companies expand across borders. The biggest challenge they have is deciding what market to enter.  He says that after entering 2-3 markets it becomes a “process rather than an adventure”.  Which market to enter first takes a little research and insight.   He helps companies look at variables such...

Martha Cristina Garza has helped luxury brands like Cartier,  Moleskine, Dr. Smood, and Maison Kayser launch in multiple countries.  As a marketing expert for high end brands, she especially knows the importance of understanding your brand differentiators and the cultures of your target markets.  It’s interesting to hear from her about the perspectives of consumers about brands in different countr...

Jon Kirkegaarde, Owner of DCRA Inc. has over 40 years in global supply chain management, consulting, and servicing. Through his experience, he breaks down the issues in supply chain – starting with how the term is used and ending with how it can be fixed.    He explains that the real problem is sales/operations planning and when companies implement plans that are slightly better than the competito...

Host Wendy Pease announces changes coming to The Global Marketing Show podcast – a shorter format with more take-aways about global marketing and LIVE episodes coming later this year.  Additional announcements and ways to stay engaged are included in this special episode, listen to learn more.      Connect with Wendy - https://www.linkedin.com/in/wendypease/   Music: Fiddle-De-Dee by Shane Ivers -...