The Global Marketing Show

In this episode of The Global Marketing Show, Wendy Pease speaks with Ekaterina Gorbacheva , Global Expansion Director at Udora , about the practical strategies behind scaling a marketplace into more than 50 countries while maintaining operational efficiency. Ekaterina explains that localization starts long before translation. Before investing heavily in a new market, her team validates demand usi...

In this episode of The Global Marketing Show, international project leader Franziska Höhne shares a practical, real-world framework for managing global teams where precision, compliance, and cross-border alignment are non-negotiable. Drawing from nearly 20 years of experience leading complex international projects, Höhne makes one thing clear: you’re not managing functions, you’re aligning humans...

This episode is for pharmaceutical, medical device, industrial manufacturing, and regulated CPG companies expanding into Europe — covering EU market entry, compliance, ISO certification, CE marking, labeling, and localization. Andy Mura, the Head of Marketing at Kertos , the AI-powered compliance automation platform, unpacks how regulatory requirements, certifications, and language nuances directl...

In this episode, Wendy MacKenzie Pease interviews Marta Grutka , a global operator with 30+ years of experience leading cross-border initiatives in highly complex environments.  A U.S. citizen by birth and career expat by choice, Marta has lived in major international media and government centers across APAC, EMEA, and the U.S. In 2025, she was recognized as one of the World’s 50 Most Influential...

In this episode of the Global Marketing Show, Dr. Sarita Jackson , Founder and CEO of Global Research Institute of International Trade , shares her expertise on the intricate world of international business expansion. Having guided over 30 U.S.-based companies through the challenges of exporting and importing in 2025, she explains how tariffs, trade agreements, and country-specific regulations can...

In this forward-looking episode of The Global Marketing Show, Wendy MacKenzie Pease sits down with Justin Seibert , founder of Direct Online Marketing, a Premier Google Partner offering search engine marketing and other forms of digital advertising to clients around the globe. Justin unpacks what global marketing looks like in a world increasingly driven by AI search engines like ChatGPT, Gemini,...

In this lively and insight-packed episode of the Global Marketing Show, Wendy MacKenzie Pease sits down with British business English coach Megan Nicholls to explore the subtle differences between British and American English and what they mean in today’s global workplace. From spelling shifts like “colour” vs. “color” to deeper cultural contrasts in feedback styles (British understatement vs. Ame...

In this episode, Wendy chats with Trevor Williams of Global Atlanta about what sarcasm really reveals: your assumptions, your cultural blind spots, and the hidden “subtext” that can make or break international relationships. Sarcasm shows up in every culture, but it doesn’t land the same way everywhere (and even varies region-to-region, as Wendy notes with the North vs. South divide in the U.S.)....

In this episode, Wendy sits down with Mike Hubbard , Director of International Trade at the Economic Development Partnership of North Carolina, for a practical, story-driven look at what actually makes exporting work.  Mike breaks down how their team helps companies move from “we should sell overseas” to a real plan: covering compliance, market research, cultural training, distributor introduction...

Wendy Pease sits down with global marketing strategist Jen Faucon , whose career spans major agencies and multinational brands. She now works at the intersection of global business, public policy, and sustainable development. Jen’s core message is simple (and surprisingly tactical): great global marketing isn’t about giant budgets. It’s about smart strategy, cultural precision, and building system...

In this episode, Wendy sits down with John Saylor, a seasoned international business leader, to explore what it really takes to succeed in global markets. Drawing on real-world experience across Europe and beyond, John breaks down common misconceptions about international expansion and explains why cultural nuance, local insight, and strategic patience matter more than speed or scale. The conversa...

In this episode, Wendy sits down with Jessica Reynolds , Senior Director for the Office of International Investment and Trade at the Maryland Department of Commerce, to uncover how Maryland has become a powerhouse for helping companies scale internationally.  Jessica breaks down the state’s innovative programs — from the Global Gateway soft-landing initiative to its publicly sponsored Innovation L...

This episode is for medical device companies expanding into global markets—covering regulatory approvals, CE marking, clinical evidence, labeling, IFUs, and localization. In this conversation, Wendy Mackenzie Pease sits down with Alain Tranchemontagne, CEO of Alleviate, who brings 30+ years of experience leading global medical device organizations—from startups to Fortune 50 companies. They unpack...

In this episode, Wendy MacKenzie Pease and Hannah Feldman Pentz share the insights behind their upcoming book, The Secrets of Global Sales, launching November 4th. Designed for sales and marketing leaders, executives, and entrepreneurs across industries, the book tackles the real-world challenges companies face when expanding internationally, from small startups to established enterprises. Wendy a...

In this episode of The Global Marketing Show, host Wendy Mackenzie Pease, President of Rapport International, shares exciting podcast updates, personal global experiences, and key lessons on why exporting is essential for U.S. business growth. She also unveils her upcoming book, The Secrets of Global Sales, drawn from insights across hundreds of international conversations. Top Takeaways: Exportin...

Wendy Pease is President and owner of Rapport International, a translation and interpretation services provider. In this episode of The Global Marketing Show, she serves double duty, serving as both host and guest and sharing her vast experience with helping US companies export.  Did you know that 93% of small international businesses export, while in the US, only 5% of US companies export? The US...

Maria Shepherd is the founder and CEO of Medi-Vantage, which helps companies develop disruptive medical devices and marketing strategies. Every strategy is designed to decrease risk, disrupt existing markets, and drive market share while improving patient outcomes. With clients from Japan, Australia, several EU countries, and the United States, Medi-Vantage has developed a comprehensive approach t...

Thorsten Waloschek is CEO of NeoPredics AG, a Swiss digital health startup revolutionizing neonatal and maternal care through predictive analytics. Its first product, BiliPredics, predicts neonatal jaundice progression and is already available in both European and U.S. markets. By analyzing biomarker data, BiliPredics can forecast a baby's bilirubin levels for up to two and a half days after hospi...

Maria Kondratyev is the founder and CEO of Aeterna Therapeutics, a San Diego-based biotech startup driving innovation in treating metabolic diseases, particularly in pediatric patients with growth hormone deficiency. The company’s technology transforms daily hormone injections into monthly treatments, a crucial step in refining patient care and compliance.  “It is life-changing,” Maria adds. “I ga...

John Konsin is co-founder and CEO of Prapela, a company pioneering noninvasive stimulation to improve infant breathing and oxygenation. The company’s infant mattress technology has already received two Breakthrough Device designations from the US FDA, which expedites clearance for clinical usage. Prapela expects to debut an additional application based on the technology in 2025.  John and Wendy co...

Mickael Dang is co-founder of Synakis, a biotech startup developing groundbreaking technology for the treatment of retinal detachment. Still in startup mode, the company is part of UTEST, the University of Toronto’s Early Stage Technology Program, which helps deep tech entrepreneurs go from lab to market. Mickael and Wendy connected at the Redefining Early Stage of Investment (RESI) Conference in...

Emilio Sacristan is the chief scientific officer of Vacere, a company working to eliminate brain damage and death caused by ischemic stroke and vasospasm. The company's CEREFAST™ medical device proved successful in initial human trials, and the team is now conducting multicenter testing in the US via a National Institutes of Health (NIH) grant.  CEREFAST™ significantly improves blood flow to the b...

Catalina Vasquez is co-founder and COO of Nanostics Inc., a Canadian biotechnology company that develops and commercializes innovative diagnostic tests. Established in 2017, Nanostics leverages machine learning to generate biomarker-driven improvements to patient care. Its larger aim is to revolutionize personalized medicine through early and accurate disease detection.  Catalina and Wendy connect...

At the RESI Conference in Boston, Wendy Pease of Rapport International sat down with Akeem Gardner, CEO of Canurta, to discuss what it really takes for emerging biotech companies to scale internationally — from global clinical trials and investor networking to multilingual communication and regulatory strategy. For pharmaceutical, biotech, and medical device companies expanding internationally, th...

In this episode, we hear from Tom Gallagher, CEO of Diversified Automation and a former Penn State classmate. Who'd have thought we'd reconnect all these years later via a podcast? Listen for Tom's real-world insights and career advice shaped by his global business experience.  Tom recently stepped into the role of CEO at Diversified Automation following its acquisition by Leadec, a German powerho...