The Girls in Marketing Podcast

On the Girls in Marketing Podcast this week, we are joined by Amelia Cohen who is a Solution Engineer for Marketing Cloud at Salesforce. If you're wanting to learn about customer lifecycles, this episode is for you. Amelia has expertise in customer journeys and digital marketing and she helps clients develop and consult on effective marketing strategies for businesses within her role. She also...

Do you have to have a big budget for a marketing campaign to be successful? Today, Olivia, Amy and Keira sit down to brainstorm campaign tips for any marketing campaign, big or small, and discuss whether big budgets are ever really necessary. This episode doesn't hold back on how brands can get involved with trends and the team provide some great examples of big and small-budget marketing camp...

Today, we have Florence Welke on the Girls in Marketing Podcast. Florence is a Senior PR Strategist at Lush and is an advocate for aligning your personal values with the company you work for. Lush made headlines when it became one of the first companies to leave Social Media back in 2021 and Florence discussed how this change was communicated to Lush employees and customers, whilst maintaining a s...

Progressing into management is something that many of us are likely to want to do in our careers but where do you even start? Working in marketing is hard and navigating your way into a management position is super difficult. In today's episode, we dive into everything you might need to know about progressing into management no matter what point of your marketing career journey you are at. In...

Today, we are joined by Rosa Mitchell, Business Director at connective3, a digital marketing agency specialising in SEO, PR, content marketing, PPC, display, and more. Rosa is an advocate for growing confidence in the workplace and gives some tips and key takeaways for thriving in your marketing career. This episode covers: Confidence in the workplace Favourite marketing campaigns Digital PR Findi...

We’re back with another game of 20 Questions! Our much-loved snack episode is back for Round 3 of Guess the Brand. We’ve played this game many times before and know how much you love playing along at home so we just had to bring another episode of this back. Tune in, play along and let us know how you did! If you're new around here, make sure you're following Girls in Marketing on social m...

In today's episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work. This episode covers: Working in PR Building your own agency The difference between good and bad PR campaigns Working for a small vs large agency The evolution of the PR i...

Social media has become a huge part of our lives and these days most of us couldn’t imagine life without socials. But in today’s episode, we wanted to discuss the good, the bad and the ugly of social media and ask ‘Is social media making us more or less social?’ This episode covers: The evolution of social media Social media platforms that have changed Screentime and mental health Using Social Med...

This week, we're joined by the Founder of Talk Twenties, Gaby Mendes, who is growing the ultimate platform for twenty-somethings in the UK. In this episode, Gaby discusses what it has been like to grow an award-winning podcast whilst navigating life as an entrepreneur in your twenties. Gaby discusses what she would do if she was setting up a podcast in today's environment and how you can g...

What’s the difference between audience and community? It’s been a debate for years. Are they the same thing? How do you build an online community? Why is community so important? So. Many. Questions. In this week’s snack episode, we dive into the real difference between audience and community and why community is crucial for brands today. Grab a snack and tune in to hear the Girls in Marketing Team...

Today, we're joined by Hannah Anderson, Managing Director of Kyma Media and Co-Founder of Social Chain, with Steven Bartlett and Dom McGregor. Hannah spills the secrets behind today's creator economy, discussing the highs and lows of working in social media and what it is REALLY like to work with some of the biggest influencers around including GK Barry and KSI. Topics discussed in this ep...

Meet your new Marketing Agony Aunts! We asked our community to share their marketing dilemmas with us and in this episode we share our best advice as a team to help you navigate some of your biggest marketing problems. This episode covers: • Dealing with Imposter Syndrome • How to deal with difficult feedback • Management styles • Where to find creative inspiration Make sure you leave a like + sub...

Are you looking to get ambassadors involved with your brand? Tune in to this episode to see how one of the biggest nail care companies does this. This week, we're back with another podcast episode all about using brand ambassadors to grow your brand. In this episode, Olivia sits down with Jodie Cruttenden who is Global Brand Ambassador Manager for The GelBottle , a leading brand in the nail ca...

From career beginners to career changers, in this episode of The Girls in Marketing Podcast we cover tips and advice to help you start a career in marketing. Listen in and find some inspiration to give your marketing career a kickstart! This episode covers: Untraditional routes into marketing How to get started in marketing Getting work experience Changing your career into marketing Grab a snack a...

In this episode of The Girls in Marketing Podcast, Olivia and Amy are joined by Becca Vines and Megan Lowry, two of our very own Girls in Marketing members. We’re super excited to have Becca and Megan on the podcast and we going to talk about all things professional development and building a career in marketing. Progressing in your marketing career is difficult and establishing the right directio...

In this episode, we’re reminiscing on some of the social media platforms of yesteryear! From Clubhouse to Myspace, we discuss why some of these platforms aren’t around anymore and what we think they could have done differently to survive! Grab a snack and relax or listen on the go to these short and sweet episodes by the Girls in Marketing Team. If you're new around here, make sure you're...

In this episode, Olivia sits down with Natalia Cortazar, Founder of The Good Egg Agency. The Good Egg is an influencer marketing agency leading the evolving creator economy at the moment. As well as a founder, Natalia is also a public speaker and podcast host. Natalia has worked on campaigns for some huge brands including H&M, TikTok and Pret and now works with some of the biggest influencers...

Happy International Women's Day 2023! 🥰 Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more. In this episode, we talk about the importance of Inte...

👉👉👉 Sign up to The EmpowerHER Series here 👈 👈 👈 Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more. In this episode, we debunk common market...

👉👉👉 Sign up to The EmpowerHER Series here 👈 👈 👈 In this episode, Olivia sits down with John Williamson, Senior Content Marketing Consultant at LinkedIn. With over 10 years in the marketing industry, John has worked for a variety of companies including ITV, TheLadBible and now LinkedIn. He works with high priority brands on behalf of LinkedIn, so that they can get the most out of the pla...

👉👉👉 Sign up to The EmpowerHER Series here 👈 👈 👈 Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more. In this episode, we talk about networkin...

In this episode, Amy is joined by Alex Hickson, Head of Digital PR at TrunkBBI. Alex is also the Founder of ecommerce business, Flaming Crap, and co-host of the ‘Where's The Bride?’ podcast.  We discuss the importance of storytelling and ‘breaking out of your brand bubble’ in marketing and PR and how to use it to increase brand awareness, specifically drawing on Alex’s own experience of launc...

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more. In this episode, we're playing part 2 to our "Guess the brand in 20 questions" game. Play alon...

In this episode, Olivia is joined by Isobel Cowell, Head of Social at Kurogo, a personal branding agency. Isobel has a huge personal brand following on LinkedIn and is a young leader managing over 10 staff and the agencies social media. We discuss how employees can build their own personal brands without owning a business, what life is like as a young leader, the struggles of imposter syndrome, an...

Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more. In this episode, we're discussing our new year goals for 2023 in both a personal and professio...