The Girls in Marketing Podcast

⭐️ Start your passion project with Hostinger here:  ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠  ⭐️ Welcome back to The Girls in Marketing Podcast! In this episode, we're diving deep into the world of performance marketing with a true trailblazer, Lily Thistlewood, the Head of Performance Marketing at Adanola. Adanola is one of the hottest brands right now and the athleisure brand has tak...

⭐️ Start your passion project with Hostinger here:  ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠  ⭐️ In the age of social media influencers and digital networking, the concept of personal branding has become more popular. But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinions. Through disc...

⭐️ Start your passion project with Hostinger here:  ⁠https://www.hostinger.com/girlsinmarketing⁠  ⭐️ Welcome back to another episode of The Girls in Marketing Podcast! In this episode, we sit down with Anna Jones, a marketing strategist and Founder of Your AJency, to delve into her inspiring journey from the world of retail to agency life. Anna shares her invaluable insights and experiences on h...

⭐️ Start your passion project with Hostinger here: ⁠https://www.hostinger.com/girlsinmarketing⁠ ⭐️ This week on The Girls in Marketing Podcast, we're talking about how to market to the new generation, Gen Z. With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It's difficult to get right. Listen to...

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta. Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world&#39...

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ The average TikTok user opens the app 19 times per day. It's safe to say TikTok has quickly taken over most of our lives. As the app continues to dominate the digital space, many of us wonder: Is TikTok still on the rise, or has it reached its peak? Join some of The Girls in Marketing Team in thi...

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ If there is someone who can make anything go viral, it’s John Thornton. John is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks. With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pay...

⭐️ Check out Hostinger's Website Builder here: http://hostinger.com/girlsinmarketing ⭐️ 💫Explore Kingbridge Insurance for your business here: https://go.kingsbridge.co.uk/gim-podcast-el-jan24 💫 This week, we have an International Women's Day special for you. At Girls in Marketing, International Women's Day is an awareness day close to our company values. We strive every day to cham...

🌟 Check out Hostinger’s game-changing Website Builder here: https://www.hostinger.com/girlsinmarketing 🌟 Sign up for our NEW marketing mailing list, Socialtainment, here: https://go.girlsinmarketing.com/49Ja5IS Today, we have an SEO marketing special for you! In this episode, we’re joined by SEO & Search Strategy Consultant, Tasha Antwi, who has worked with brands like LEGO, Gucci, and Rise...

⭐️ Make sure to explore Hostinger's Website Builder: ⁠⁠https://www.⁠hostinger.com/girlsinmarketing⁠⁠ Use code GIRLSINMARKETING to get an extra 10% off your plan! ⭐️ Does budget actually affect the success of your marketing campaign? In this team episode, we discuss low-budget marketing campaigns to give some inspiration to those of us who don't have a million-pound marketing budget to pl...

Check out our amazing sponsor, Hostinger: ⁠https://www.⁠hostinger.com/girlsinmarketing⁠ Use code GIRLSINMARKETING to get an extra 10% off your plan! ⁠ We're so excited to be joined by Beth O'Malley on The Girls in Marketing Podcast for this episode. Beth is the self-confessed ‘Queen of CRM’, she runs her own agency called Astral Digital, specialising in email marketing and strategy. This e...

Check out Hostinger's Website Tool here: https://hostinger.com/girlsinmarketing Check out Kingsbridge Insurance here to find out more about Employers Liability: https://go.kingsbridge.co.uk/gim-podcast-el-jan24 Is Influencer Marketing nearing the end? There's no denying that the influencer industry is changing as we know it. With huge influencers like Molly Mae, Grace Beverley and Steven B...

Today, we have Jo Bird on the Girls in Marketing Podcast! Jo is the Creative Lead for Lounge, the disruptive lingerie brand taking the industry by storm. From working at e-comm powerhouses like Gymshark and Lounge, Jo shares some practical insights into how to be your most creative self. We’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into...

Everyone's career journey in the marketing industry is different. Some of us study marketing at universities while others opt for a more unconventional route, such as an apprenticeship. The Girls in Marketing team has various journeys into the marketing world, with some starting as marketing freelancers whilst others have a marketing degree. We've sat down today to talk through our career...

Welcome back to The Girls in Marketing Podcast! Girls in Marketing is one of the biggest marketing communities out there, with a following of over 350,000+ marketers. The online community was started in 2019 by Liverpool-based, Olivia Hanlon, with no idea about its impact on the marketing industry many years later. Today, our Founder and CEO, Olivia Hanlon, is in the podcast hot seat and is ready...

Welcome to a festive edition of The Girls in Marketing Podcast! Today, we’re sitting down to discuss some of the team’s favourite Christmas marketing adverts of 2023.  From heartfelt charitable ads to light-hearted supermarket skits, we cover a broad range of Christmas ads! So grab a cosy cup of something warm and listen to this exclusive edition of The Girls in Marketing Podcast. We’ll be back wi...

It's the final episode of season 4 of The Girls in Marketing Podcast 🥳 This season has been an absolute rollercoaster and we can't believe it's over already! We’ve had guests from incredible brands who shared their insights and expertise on a range of marketing topics so if you haven’t already, go back and dive into some of this season’s episodes.  We can’t thank you enough for listen...

Welcome back to The Girls in Marketing Podcast! Today's guest is an expert in Influencer Marketing and Social Media. Fadzi Nyama has become an industry leader in the influencer space with a huge passion for educating brands and content creators about how to build valuable communities and partnerships that work. Going from freelancer to founder of social media and talent agency, Handled Agency,...

Be the first to hear about our next season of The Girls in Marketing Podcast here: https://go.girlsinmarketing.com/3QAm8lv Wondering if you should be using memes within your marketing strategy? Getting FOMO from seeing your competitors getting involved with meme-able events? If you've ever wondered whether memes are relevant to your marketing strategy, today's episode is for you. This epis...

Welcome back to The Girls in Marketing Podcast! Today, we are joined by TWO special guests and close friends of Girls in Marketing, Justin Clark and Lee Benecke. Between them, Justin and Lee have a wealth of marketing experience and knowledge which makes this a great episode. Together, the pair has founded SocialNorth, a company on a mission to connect the digital communities of the North of Engla...

Welcome back to The Girls in Marketing Podcast! Today, the Girls in Marketing team are sitting down to discuss a topic on everyone's lips right now... Artificial Intelligence (AI). AI is a scary topic to discuss for a lot of marketers but we're here to discuss the topic with you and let you know how we use AI ourselves within the marketing industry. It's clear that AI is here to stay s...

👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 Today, we have Grace Andrews on the Girls in Marketing Podcast! Grace is the Marketing Director for The Diary Of A CEO & Steven Bartlett and is a well-known face in the world of social media. Running a community of millions across a range of social media platforms, Grace is your go-to person for socia...

This week, we’re back with a special guest to talk all about positive workplace culture! Holly Clark is Digital Media Executive at CultureShift, a company working to lead a positive change in organisational culture. On today’s episode, we dive into how you can implement a positive workplace culture, how to prevent a bad culture and everything in between. If you’ve considered making a positive shif...

👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 This week, copywriting expert, Ellie Perkins, joins us on the podcast! After founding her own copywriting and social media management agency, Write & Sunny, Ellie has become widely known for her copywriting expertise. In this episode we’re talking about Ellie’s career journey into marketing, how she t...

We're back with another snack episode of The Girls in Marketing Podcast! This week's topic of discussion is B2B Influencer Marketing. Can influencer marketing be successful as a B2B practice? In this episode, the Girls in Marketing Team talk about: Types of influencer marketing Business-to-business marketing Examples of successful influencer marketing campaigns Make sure to tune into our o...