Barb Davids
The Get More Website Traffic Podcast
Hi, I'm Barb Davids of Compass Digital Strategies, and this is The Get More Website Traffic Podcast. Each week I cover the strategies, tools, and tactics that actually get more people to your website and turn that traffic into leads. I also do bonus episodes with other business owners sharing their expertise on topics that matter to running a small business. Let's go!
Where to listen?
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Episodes
Sleep Great = Market Great (Bonus EP14) 03.07.2024 28:52
The best social sharing snippet from this interview is by far... "I think when we think of like, okay, my health's been on the back burner, I've been busy with the business, like, it's time. We're like, we go to the sexy things, I call them. Like, what exercise can I do? Can I work on my food? Like, those are the go to things because we see them everywhere. But I often think t...
The Icing On Your Digital Marketing Strategy (EP18.5) 02.07.2024 4:45
Welcome to the 5th and final episode in a 5-part series based on my workbook, "How to Get 1,000 More Website Visits." This workbook guides you through the SWEET framework, and in each episode, we'll dive into a different section. In this episode, we dive in to the "T" in SWEET: Tell the world. Enjoy the episode! 👉 For all the links and resources mentioned in this episode,...
Introvert-friendly Marketing Ideas (Bonus EP13) 26.06.2024 23:04
The best social sharing snippet from this interview is by far... "But be intentional with your engagement. Be intentional with who are people that are engaging with me, right? I'm going to go engage back with them. And then on top of that, I'm going to find a couple of new people and just engage with them. But you're doing it with the mindset of this is a task. It's not fun. Y...
Do You Trust Your Website? (EP18.4) 25.06.2024 4:51
Welcome to the 4th episode in a 5-part series based on my workbook, "How to Get 1,000 More Website Visits." This workbook guides you through the SWEET framework, and in each episode, we'll dive into a different section. In this episode, we're getting into the second "E" in SWEET: Establish trust. Enjoy the episode! 👉 For all the links and resources mentioned in this ep...
Is Instagram Stealing Your Time (and Clients)? (Bonus EP12) 19.06.2024 27:26
The best social sharing snippet from this interview is by far... "But be intentional with your engagement. Be intentional with who are people that are engaging with me, right? I'm going to go engage back with them. And then on top of that, I'm going to find a couple of new people and just engage with them. But you're doing it with the mindset of this is a task. It's not fun. Y...
The Window Shopping Of Your Website (EP 18.3) 18.06.2024 5:09
Welcome to the third episode in a five-part series based on my workbook, "How to Get 1,000 More Website Visits." This workbook guides you through the SWEET framework, and in each episode, we'll dive into a different section. In this episode, we're getting into the first "E" in SWEET: Enhance with summaries. Enjoy the episode! 👉 For all the links and resources mentioned...
A Gen X View of Instagram as a Marketing Channel (Bonus EP11) 12.06.2024 23:36
The best social sharing snippet from this interview is by far... "You need to be in your content because that is how we are verifying that you are a trustworthy person and that you are competent at what you do. And I know that sounds wild, but it happens in a second, maybe two, and we're scanning your content to determine what do you talk about? Do you have expertise? Can I trust you?&quo...
Work on a Blog Post (EP18.2) 11.06.2024 12:00
Welcome to the second episode in a five-part series based on my workbook, "How to Get 1,000 More Website Visits." This workbook guides you through the SWEET framework, and in each episode, we'll dive into a different section. In this episode, we're getting into "W" in SWEET: Work on a Blog Post. Enjoy the episode! 👉 For all the links and resources mentioned in this epi...
Finding Calm in the Chaos (Bonus EP10) 05.06.2024 26:44
The best social sharing snippet from this interview is by far... "You have more power and control than you think you do over your life, over your situation, and it all starts with getting calm and breathing in the present moment. Once you get that first step kind of handled where you know how to calm yourself and self regulate in the midst of chaos. That's the big domino that's going...
Select Target Keywords (EP18.1) 04.06.2024 5:06
Welcome to the first episode in our five-part series based on my workbook, "How to Get 1,000 More Website Visits." This workbook guides you through the SWEET framework, and in each episode, we'll dive into a different section. In this episode, we're starting with the "S" in SWEET: Select Target Keywords. Enjoy the episode! 👉 For all the links and resources mentioned i...
Creating Magnetic Content (Bonus EP9) 29.05.2024 27:09
The best social sharing snippet from this interview is by far... "Content that is truly magnetic and that is truly going to hook into an audience and really stick with them comes from you being passionate and also from what they want to hear and making sure that it really resonates with them." In this episode, I welcome Aligned Content Strategist Emily Poe. Emily shares her journey from...
Ditch the Niche & Do What!? Instead (EP17) 28.05.2024 5:33
In this episode, I explore the often-repeated advice to niche down in your marketing and why it can be more confusing than helpful. I use an analogy from Schitt's Creek to illustrate the frustration of unclear advice. I share my personal journey with niching down in my business, the complications it caused, and the realization that overthinking your audience can sabotage your marketing efforts...
Final Part - Content Marketing Strategy for Busy Business Owners (EP16.3) 21.05.2024 4:35
Takeaways Batching tasks can save time in content creation. Two approaches to ideation: identifying gaps in content and using keywords to guide content creation. Evaluate existing content and consider holidays and promotions for new content ideas. Create an editorial calendar to plan content topics and distribution channels. Focus on efficient content creation and use metrics to determine which co...
Finding Your Productivity Sweet Spot (Bonus EP8) 16.05.2024 28:17
The best social sharing snippet from this interview is by far... "The goal is not to get it all done, but to get the right things done." Today’s episode is a must-listen! I’m talking with Amber De La Garza, productivity specialist, about all things productivity. We explore why being busy isn’t the same as being productive, how to find your most effective work environment, and practical s...
Content Marketing Strategy for Busy Business Owners - Part 2 of 3 (EP16.2) 14.05.2024 8:03
This is a three-part series aimed at breaking down the simple steps to develop a content marketing strategy to attract more organic website traffic and engage potential clients. The series covers everything from identifying your target audience (listen for a quick hack on this part!), content categories, and metrics to budgeting, content types, channel targeting, and finally, the creation and dist...
Content Marketing Strategy for Busy Business Owners - Part 1 of 3 (EP16.1) 07.05.2024 0:28
This is a three-part series aimed at breaking down the simple steps to develop a content marketing strategy to attract more organic website traffic and engage potential clients. The series covers everything from identifying your target audience (listen for a quick hack on this part!), content categories, and metrics to budgeting, content types, channel targeting, and finally, the creation and dist...
Do you really need an SEO tool to show up in Google? (EP15) 30.04.2024 6:46
The episode offers a straightforward discussion aimed at explaining SEO tools and providing practical advice on how to process the overwhelming variety available. I share what SEO tools can offer, such as monitoring keyword rankings, generating content ideas, and analyzing technical aspects of websites, among other features. I also provides guidance on how to select the right tool. Important consi...
Insider Tips on Podcasting for Business Growth (Bonus EP7) 30.04.2024 39:31
The best social sharing snippet from this interview is by far... "Consider starting a podcast. It's a great way to improve your communication and really just expand your reach. And if you're hesitant, if you're nervous about it, I would explore that deeper. I would ask why. And if it leads you down a path of you're nervous and scared to put yourself out there, that's a rea...
Is SEO worth it? (EP14) 23.04.2024 3:57
Is spending your time and energy and monetary resources worth investing into your SEO? You can find out by grabbing a few numbers. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdi...
A Free Marketing Tracking Tool (EP13) 16.04.2024 8:21
Want to see how much traffic you get from Instagram? What about Pinterest? Or your Google Listing? This episode shows you how to do just that. And in detail. I also share tips that sometimes people aren't aware of to ensure the tracking is set up properly so your data isn't skewed. 00:32 The Importance of Tracking Your Marketing Efforts 01:19 Mastering UTM Codes for Effective Tracking 02...
Blind Spots in Your Business (Bonus EP6) 11.04.2024 38:15
The best social sharing snippet from this interview is by far... "So her original identity was very one thing, which was. Always sort of secondary or third in the, you know, there's somebody bigger than her in the family, let's say. There's always somebody doing more, or the expectations were that this one person would do everything. And her identity, so we worked a lot on her ide...
How to Differentiate Your Content from AI (Bonus EP5) 11.04.2024 31:59
The best social sharing snippet from this interview is by far... "Don't sound like you've swallowed a thesaurus." In this episode of the Small Business Sweet Spot, my copywriter, Rose Crompton, shares about the intricacies of creating unique and engaging content for small businesses. Rose shares her journey from journalism to digital marketing and highlights the transition in blo...
Bare Minimum SEO Part 3 of 3 (EP12.3) 09.04.2024 3:07
In this final episode of the 'Bare Minimum SEO' series, I guide you on essential SEO tasks that can be completed in just one or two hours each month. The episode emphasizes the importance of regularly publishing content and monitoring website performance to improve organic traffic. It highlights the role of content marketing as the backbone of successful SEO. Enjoy the episode! 👉 For all...
Bare Minimum SEO Part 2 of 3 (EP12.2) 02.04.2024 3:08
This is a three-episode series focusing on the minimal efforts required for effective SEO. This episode focuses on the importance of conducting regular site audits to identify and fix on-page issues that affect website performance in search engines. Additionally, it covers the necessity of filling in page titles and descriptions, and how important it is to make them compelling enough to encourage...
Bare Minimum SEO Part 1 of 3 (EP12.1) 26.03.2024 4:58
This is a three-episode series focusing on the minimal efforts required for effective SEO, starting with the initial setup process involving Google Analytics, Google Search Console, and keyword research. Emphasizing the evolution of Google's algorithm towards prioritizing user experience and content relevance. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, che...
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