The Get More Website Traffic Podcast

I’ve got a stack of courses, checklists, and AI tools that promise to solve my content repurposing problem. I still don’t use them consistently. There are three reasons that keeps happening and maybe for you too. This episode goes into why the repurposing plan hasn’t happened yet, and what’s helping me move forward. Enjoy the episode! 🗓️ ⁠Webinar for Flexible Repurposing System⁠ 🧰 I love me a goo...

I used to think repurposing content meant posting the same thing across every platform and calling it a strategy. Or even, dumping one piece of content into a scheduling tool and letting it spit out ten more. In this episode I’m walking through what repurposing content means, because I don’t think it’s as simple as some makes it sound. This is part one of a four part series, so if you’re doing all...

Okay, so most of us treat a blog post like we've painted a room. Painted, done, nothing left to do. But that's not really how it works. We need to treat them like plants and water them to keep them alive. Some of your older posts might be losing their "green", and I want to walk you through why that happens and what to do about it. I'll share a real example from one of my cli...

I'm getting specific this week about which pages on your website Google actually sees and why you might not want it to see all of them. We're also stepping into how AI search tools handle your site differently from Google, and where a newer file type fits into all of it. Enjoy the episode! 🔗 Resource Links 🗓️ What if you could update an existing blog post and get double the traffic or inc...

In this episode I'm walking you through earned traffic, which is basically when other people do the talking for you. Think podcast interviews, Reddit mentions, PR, guest posts, people linking to your site because they actually want to. It's the slowest of the three traffic methods we've covered in this series, but it's also the most durable and long lasting. Enjoy the episode! 00:0...

So this is the paid advertising episode. It's part three in my series on the three methods of getting more website traffic and honestly it's the one I get the most questions about because people are either scared to try it or they've tried it and it didn't go the way they expected. I cover several paid channels including Google, Meta, display, newsletter, and podcast advertising. I...

So you know how everyone talks about organic traffic like it's just SEO? It's actually way more than that. Google is changing things up again with their default search page, and I break down what that means for us. But also, there are so many other ways to get traffic without paying for ads. I also tie in those five questions from last week so you can start connecting the dots on your stra...

This episode kicks off a four-part series on getting more website traffic, and I’m starting with the big picture: there’s more than one way to do this. I break down the three main methods and walk you through the questions you should be asking yourself before you decide which approach fits your business best. Enjoy the episode! 👇 Stop wasting time, energy and money on AI-generated content that ne...

Webinar sign up through my newsletter... 🗞️ Digital Marketing Takeaway Digital marketing advice that doesn't require a dictionary. Short enough to read. Useful enough to use. Every Wednesday. AI can't make you rank. But if you want to use AI, please let me help you use it properly. Join my webinar on May 29th and learn how to use AI for ranking your blog posts. Be sure to join my newslette...

I am sharing a prompt I use when I'm looking at a blog post that should be getting more traffic than it is. Instead of writing something new, I walk you through how to use AI to evaluate what you already have, what variables you need to fill in to get useful recommendations, and where the prompt has limits so you're not expecting it to do something it can't. If you've got a post si...

I’ve been getting a lot of questions lately about AI search and whether it changes everything we know about SEO. So in this episode I’m breaking down something I think is worth understanding: the difference between being found on Google and being cited by AI. They’re not the same experience, and they don’t work exactly the same way. I walk through how Google finds and ranks your website, how AI se...

This one is a little different. I took the podcast on the road... well, on the trail... and went to Sedona with Sheila Kofahl, founder of And Then She Did. Sheila leads women on guided hiking adventures. She handles everything: the van, the itinerary, the driving, the parking permits, even the daily briefings. You just show up, lace up, and let her take over. It's honestly the most appealing t...

Stop losing visitors to "tab clutter" and accidental exits. Learn the golden rule of link settings of when to use "open in a new tab" and how it impacts your bounce rate and SEO. Plus, a quick tip on tracking your traffic attribution correctly. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . Stop second-...

Tools like ChatGPT and Perplexity are changing how people find businesses. But — and this is the part most people are getting confused about — your website still matters. A lot. AI doesn't rank pages the way Google does, but it still scans your content, reads your pages, and pulls from what you've got on it. So if your service pages are thin, your About page is vague, or your Google Busine...

I am fascinated at how NotebookLM is taking a lot of anguish out of my day. I wanted to get more clarity about some client calls and better understand how they come in to my world, and how they leave. Like what’s their “transformation”.  Because a lot of what I do doesn’t transpire to immediate results. Here are 4 ways how I’m using NotebookLM for my business. Enjoy the episode! 👉 For all the lin...

I sat down with a talented brand designer whose business had evolved, but her search rankings were still stuck years in the past. We dug into her data and realized she was accidentally attracting beginners instead of her new ideal, established clients simply because Google loved an old post she wrote back in 2017. It was such a powerful "under the hood" moment to see that even with a new...

I’m chatting with Heather Ferrari about the transformative power of an abundance mindset in business networking. We dive into why creating a supportive community for female entrepreneurs is essential for moving past the "salesy" hustle and finding a more meaningful way to grow together. Enjoy the episode! Connect with Heather Ferrari: ⁠Instagram⁠ ⁠Website⁠ ⁠EventBrite⁠ 👉 For all the lin...

If you’ve ever felt too shy to ask for help or felt like networking was just an extrovert’s game, this episode is for you. • Networking is just "in-person" visibility. A year and a half ago, I wouldn’t even get out of the car. I was too afraid to get in front of people because I had this idea that networking was a "client hunt"... where you were either the predator or the prey...

If you’re anything like me, getting in front of the camera can feel incredibly awkward, and the thought of needing a massive production crew just to post on social media is completely a big fat no. But with AI increasingly blurring the lines of what is real online, showing up as ourselves has never been more important for building trust. In this episode, I chat with McKenzi Taylor, founder of Tayl...

ChatGPT is lying to you about your keyword strategy. It has zero data on keyword volume, which means you could be targeting phrases that exactly zero people are typing into a search box. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the...

Google doesn't care how pretty your website is. A gorgeous design with a searchability score of zero is nothing more than an expensive digital brochure sitting in a dark corner of the internet where nobody can find it. If that makes you gasp, you'll enjoy this episode. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . Stop second-guessi...

If you’ve ever felt too shy to ask for help or felt like networking was just an extrovert’s game, this episode is for you. • Networking is just "in-person" visibility. A year and a half ago, I wouldn’t even get out of the car. I was too afraid to get in front of people because I had this idea that networking was a "client hunt"... where you were either the predator or the prey...

4 signals to help you spot what’s behind your marketing that you might not consciously see. This episode encourages you to review the energy behind your content. It’s a conversation about fear, compassion, and the difference between proving and actually connecting. Not a how-to, a perspective shift that may drive better results from your marketing efforts. Enjoy the episode! 👉 For all the links a...

After hitting publish or turning on a new marketing tactic, there’s often a quiet period where nothing seems to happen. In this episode, I use a quick story about getting stuck in a car wash to explain why that waiting period feels so uncomfortable. I talk about how search visibility, Google Ads, and AI tools take time to respond to changes, even when you’ve done everything right. I share how long...

Is it possible to take a vacation from work without actually taking the traditional vacation? What started as a simple way to teach myself, I don't have to work all the time, so that someday I might actually take more than a day or two off work turned into some fun revelations and a new softer start to my days. Now, let me be clear. I'm not sharing anything about time management. This was...