The Get More Website Traffic Podcast

It's Halloween week, so I'm sharing the scary mistakes I see happening in search visibility and content marketing. I did a longer version on Instagram the last two years. This time I trimmed it down to 6 instead of 13; the more important ones. There's also one bonus mistake I couldn't leave out. At the end, I give you two ways to pick your next step. Choose the one that fits your m...

I keep hearing new buzzwords, and I roll my eyes at every one. So when “aggregate visibility” showed up in a recent search visibility audit, I was ready to roll them again. Here’s the short answer what what this is. Aggregate visibility is digital street cred. It’s who is linking to you and mentioning your business around the web. AI search engines look at that to decide who to show. The business...

Have you wondered how to optimize your pages differently to show up more in AI searches? Well you're in luck! That's what today's episode is all about. My intention is that today's episode will shed some light on the subject with tangible tactics. Enjoy the episode! 🧰 I love me a good digital marketing tool. This week’s recommended tool is UpWork .  I have been dipping back into t...

Last week's episode was about getting someone to take an action on your website. This week, we're following up to that with what to do once they take that action. Because search visibility and website traffic mean squat if they don't result in business. So let's talk about what to do with the leads that come from your website. Enjoy the episode! 👉 For all the links and resources m...

The first thing someone notices when they land on your website is the visual. Not like oh this is cool or pretty, but does it convey to them this is the place that's gonna give them what they want. Trustworthy. If people aren't put off by the visual, they read the words on the page. If they aren't put off by the words, if the words resonate with the visitor, then they stick around and...

How do you find the words people are using in AI searches so you know how to phrase your content? Or to find new opportunities and ideas? It's simple. You check 5,000 tools, of which only 1 is free, the rest are based on an uncomprehendable pay-by-credit model, combine all the outputs into one spreadsheet and then order... {screeching halt sound} Oh no no no. Let's not do that. I'll te...

Before you pick a platform for your paid ads, ask this question... Is your audience already looking for what you offer? Or do they not know they need it yet? That gives you direction to where you should spend your ad budget. In part 2 of this paid ads series, we're covering the where: Google, Meta, LinkedIn, TikTok, and a few options you probably haven't considered. You'll get real ind...

Maybe you’ve tried an IG boosted post or a Google campaign once and it didn’t do much. Or maybe you’ve never run any paid ads because you don’t know what it should cost or where to start. ​This episode is the first in a series of 3 episodes where you’re going to get straight answers on what paid ads cost, where to run them, and what has to be done for them to pay off, so you can make the call with...

Not every SEO fix takes weeks to prove itself. 4 tactics you can test now and get a real answer in days, from site health to conversions. Enjoy the episode! Links mentioned in the episode: ⁠[webinar] Updating Your SEO Strategy for AI Search⁠ ⁠Schedule a Clarity Call⁠ 🧰 I love me a good digital marketing tool. This week’s recommended tool is Fathom Notetaker . Love this tool! Having a notetaker le...

The short answer in how to build your AI SEO roadmap is add in an updated website copy strategy and up your off page SEO game. We'll cover this by bringing it into two buckets (I love bucketing things), on page and off page tactics. And then what goes into each one of those. At the end I share where to start and a webinar with more information. Enjoy the episode! 🔗 Webinar : Updating Your SEO...

AI search brings new SEO metrics. I cover mentions vs citations, share of voice, where to find your numbers, and my gripe with prompt tracking. Enjoy the episode! Listen to part of 1 of this 3-part series. Resource Links [webinar] Updating Your SEO Strategy for AI Search Do you really need an SEO tool to show up in Google? Amadora AI LLM Tracking Data Studio - I think I called it Looker in the pod...

Whether you personally or professionally use AI or not, has zero effect on whether or not your audience is using AI. I'm going to share a couple of staggering stats with you… 37% of consumers begin their research with AI tools rather than traditional search engines AI-driven traffic converts 5× higher than organic So we have to optimize our website not only for Google but for AI. In order for...

We can't control the outcome of our marketing. What we can control is the where, when, and how, and sometimes how much we spend. We try to control it anyway. If I do this, then I'll get that. This episode is me going through what's in your control when it comes to getting more website traffic, and what's not. Enjoy the episode! [webinar] Messaging Momentum: A Flexible Repurposing P...

If you've ever felt like turning one piece of content into ten more is just too big to tackle, this one's for you. I'm sharing what's actually behind the dread and a solution that gets things moving. 4 reasons and a funeral for excuses. Hah! Enjoy the episode! 🧰 I love me a good digital marketing tool. This week’s recommended tool is if-so plugin for WordPress. The thing I most use it for is show...

You've got content sitting around that you haven't touched since you published it. Before you decide what to do with it (or whether to do anything at all) there's a fast and simple way to figure out which ones are worth the time. I'm sharing three signals I look for before I repurpose, plus a quick test you can run in less than 30 seconds. Enjoy the episode! 🗓️ ⁠⁠Webinar for Flexib...

I’ve got a stack of courses, checklists, and AI tools that promise to solve my content repurposing problem. I still don’t use them consistently. There are three reasons that keeps happening and maybe for you too. This episode goes into why the repurposing plan hasn’t happened yet, and what’s helping me move forward. Enjoy the episode! 🗓️ ⁠Webinar for Flexible Repurposing System⁠ 🧰 I love me a goo...

I used to think repurposing content meant posting the same thing across every platform and calling it a strategy. Or even, dumping one piece of content into a scheduling tool and letting it spit out ten more. In this episode I’m walking through what repurposing content means, because I don’t think it’s as simple as some makes it sound. This is part one of a four part series, so if you’re doing all...

Okay, so most of us treat a blog post like we've painted a room. Painted, done, nothing left to do. But that's not really how it works. We need to treat them like plants and water them to keep them alive. Some of your older posts might be losing their "green", and I want to walk you through why that happens and what to do about it. I'll share a real example from one of my cli...

I'm getting specific this week about which pages on your website Google actually sees and why you might not want it to see all of them. We're also stepping into how AI search tools handle your site differently from Google, and where a newer file type fits into all of it. Enjoy the episode! 🔗 Resource Links 🗓️ What if you could update an existing blog post and get double the traffic or inc...

In this episode I'm walking you through earned traffic, which is basically when other people do the talking for you. Think podcast interviews, Reddit mentions, PR, guest posts, people linking to your site because they actually want to. It's the slowest of the three traffic methods we've covered in this series, but it's also the most durable and long lasting. Enjoy the episode! 00:0...

So this is the paid advertising episode. It's part three in my series on the three methods of getting more website traffic and honestly it's the one I get the most questions about because people are either scared to try it or they've tried it and it didn't go the way they expected. I cover several paid channels including Google, Meta, display, newsletter, and podcast advertising. I...

So you know how everyone talks about organic traffic like it's just SEO? It's actually way more than that. Google is changing things up again with their default search page, and I break down what that means for us. But also, there are so many other ways to get traffic without paying for ads. I also tie in those five questions from last week so you can start connecting the dots on your stra...

This episode kicks off a four-part series on getting more website traffic, and I’m starting with the big picture: there’s more than one way to do this. I break down the three main methods and walk you through the questions you should be asking yourself before you decide which approach fits your business best. Enjoy the episode! 👇 Stop wasting time, energy and money on AI-generated content that ne...

Webinar sign up through my newsletter... 🗞️ Digital Marketing Takeaway Digital marketing advice that doesn't require a dictionary. Short enough to read. Useful enough to use. Every Wednesday. AI can't make you rank. But if you want to use AI, please let me help you use it properly. Join my webinar on May 29th and learn how to use AI for ranking your blog posts. Be sure to join my newslette...

I am sharing a prompt I use when I'm looking at a blog post that should be getting more traffic than it is. Instead of writing something new, I walk you through how to use AI to evaluate what you already have, what variables you need to fill in to get useful recommendations, and where the prompt has limits so you're not expecting it to do something it can't. If you've got a post si...