The Game with Alex Hormozi

"I also have this big rule where I'm not gonna talk to you if I don't have anything that I think is worth you, um, you know, worth your attention." Today, Alex (@AlexHormozi) talks about the biggest time suck that most entrepreneurs struggle with - talking to customers. He shares some tips on how to break the habit and prioritize productivity and scalability in your business. Welcome to The Game w...

"It's math. You know what I mean? Like there's no magic around it." Today, Alex (@AlexHormozi) discusses how gym owners can break through EFT plateaus by understanding the EFT equation, cutting attrition rates, and increasing sign-ups. He emphasizes the importance of using math-based tactics to grow your gym and offers realistic numbers and examples to help gym owners succeed. Welcome to The Game...

"Boring is what will make you rich. Today, Alex (@AlexHormozi) emphasizes embracing "boring" and consistent business practices for long-term success. He encourages entrepreneurs to focus on becoming better rather than bigger and to target their innovative personalities toward improving existing customer processes and experiences. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder,...

"You're probably not as good as you think you are." Today, Alex (@AlexHormozi) shares what he wishes he had known before opening his first gym. He emphasizes the importance of prioritizing the customer experience and hiring an operator and also provides tactical advice on pricing and scheduling. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker,...

"Your income is always going to be tied to the level of skill that you have." Today, Alex (@AlexHormozi) emphasizes the importance of acquiring the rainmaking skill and becoming a rainmaker for business success. He also discusses the limitations of relying on agencies and revenue sharing companies and the value of learning how to scale a business from someone who has successfully done it themselve...

"Everything comes down to where attention is, where eyeballs are, and the relative cost of those eyeballs." Today, Alex (@AlexHormozi) emphasizes the importance of doubling down on marketing efforts that are currently working instead of getting distracted by new platforms or strategies. He also shares his approach to scaling ad spend and encourages listeners to prioritize data over trusting anyone...

"Ask them what is the thing that you are struggling the most with?" Today, Alex (@AlexHormozi) shares the secret to achieving less than a 1% churn rate in a recurring revenue model. Businesses can retain customers and increase revenue by treating the model like a launch model and continuously creating new solutions for customers' problems. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur...

"You shouldn't want people to need you. Cause if they need you, you must always be a slave to your business." Today, Alex (@AlexHormozi) discusses the importance of removing distractions to focus and be more productive as an entrepreneur. He also talks about his definition of help and how to identify and handle people who are not helping you. Welcome to The Game w/Alex Hormozi, hosted by entrepren...

"The point of business is not to win. The point of business is to keep playing." Today, Alex (@AlexHormozi) discusses the six-week challenge and its effectiveness in the gym industry. He breaks down the different factors that contribute to the success of a promotion and emphasizes the importance of adapting to new platforms and offers to stay ahead in the game of business. Welcome to The Game w/Al...

"If right now your income has been stagnant for some time, it is because you have a lack of skills." Today, Alex (@AlexHormozi) discusses the importance of acquiring high-value skills to level up and scale a business. He includes examples of how investing in leadership, sales, and marketing skills can help increase revenue and productivity. Welcome to The Game w/Alex Hormozi, hosted by entrepreneu...

"It's about seeing how you can consistently execute the same thing over and over and over again." Today, Alex (@AlexHormozi) discusses the importance of consistency in sales and business success, citing examples from top-performing salespeople and baseball players. He emphasizes the need to establish routines and recognize patterns to execute sales techniques, achieving desired outcomes consistent...

"Your business will always be broken, provided it is growing." Today, Alex (@AlexHormozi) discusses that no business program can solve all of a business's problems, as success creates deficits that require continuous growth and learning. He also talks about the advantages of leveraging information and community to solve problems faster and grow faster. Welcome to The Game w/Alex Hormozi, hosted by...

“The thing that does matter is how good your people are. It's how good your service is." Today, Alex (@AlexHormozi) discusses the importance of having a flexible business model that can adapt to any market. He shared examples of how his gym locations in polar opposite markets succeeded because of their hybrid model, allowing more people to ascend and adjust to market demands. Welcome to The Game w...

"You have to meet someone where they are." Today, Alex (@AlexHormozi) discusses how gym owners can succeed regardless of location or fitness style and emphasizes the importance of focusing on the outcome rather than the method. He also introduces a value equation for fitness and stresses the need to meet clients where they are in their fitness understanding. Welcome to The Game w/Alex Hormozi, hos...

"Just because you are insecure about your pricing and value does not mean you should take that from them." Today, Alex (@AlexHormozi) discusses the importance of selling expensive items and how it relates to people's desire to buy and own expensive things. He also provides a price objection technique using a relatable comparison to help potential customers understand the value of their purchase. W...

"The things that got you here are not the things that will get you there." Today, Alex (@AlexHormozi) talks about the importance of managing attention, which he argues is the most valuable resource for entrepreneurs. He shares personal anecdotes and insights from successful business owners to emphasize the need for discipline and focus to grow and succeed. Welcome to The Game w/Alex Hormozi, hoste...

"If you can fix the broken windows, people stop committing crime." Today, Alex (@AlexHormozi) talks about how your parking space can tell you about the culture of your team and how it affects customer service. He emphasizes the importance of putting customers first and setting the right tone for exceptional customer service from the moment they arrive. Welcome to The Game w/Alex Hormozi, hosted by...

"They don't love their customers." Today, Alex (@AlexHormozi) discusses the importance of having a game outside of just making money and how deeply caring for your customers can lead to success in business. The concept of "weapons-grade compassion" is introduced as a way to win in any industry. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, a...

"Every day's a workday. Saturdays and Sundays are just work days without meetings." Today, Alex (@AlexHormozi) talks about the importance of consuming content wisely and gives tips on filtering out irrelevant information. He also shares a guide on the essential skill sets for entrepreneurs, emphasizing the importance of focusing on sales and marketing before leadership and team management. Welcome...

"You'll speak differently. They will hear you differently." Today, Alex (@AlexHormozi) talks about increasing show-up rates and double sales using the power of scarcity and urgency. He shares his experience of how his sales team always doubled sales in every market they were in on the last five days of their stay and how this could be applied in any industry to maximize the likelihood of customers...

"There will always be something that brings people in the door." Today, Alex (@AlexHormozi) addresses various user questions related to running a six-week challenge in different types of fitness studios and the potential market saturation. He emphasizes the importance of over-delivering, having a great fulfillment mechanism, and testing different acquisition processes to grow a gym business succes...

"What are the biggest bottlenecks you're suffering from in your business?" Today, Alex (@AlexHormozi) asks listeners to share their biggest business bottlenecks in the gym space so that he can help solve their problems using his extensive knowledge and data set. He promises to answer all questions via video and hopes to provide value to listeners by sharing his expertise. Welcome to The Game w/Ale...

"People want to follow people who are authentic." Today, Alex (@AlexHormozi) discusses the importance of inspiring employees and clients through authentic beliefs and values rather than manipulative tactics. Focusing on the "why" behind a business or brand can create loyal followings and achieve higher productivity and customer loyalty. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, f...

“The game is to outlast. The game is to keep playing the game."Today, Alex (@AlexHormozi) discusses how game theory can fundamentally change how we see and approach business, shifting from a finite game mentality to an infinite game mentality, with the objective being to keep playing. He provides examples of finite and infinite games and how understanding the difference can affect decision-making...

"If you don't know how to do those things, it's not a business." Today, Alex (@AlexHormozi) discusses the issues with gym marketing agencies and revenue share companies, highlighting the importance of gym owners taking ownership of their business and learning all core competencies. He emphasizes that outsourcing these competencies leads to a lack of personal growth and business success. Welcome to...