The Future of the Firm

In this episode of the  Future of the Firm  podcast, Elizabeth Bolshaw, Global Content Strategist at EY, joins Emma Carroll, Head of Client Voice at Source, to explore the   impact of AI on professional services thought leadership.   In this episode, we explore the following questions and more: How i s the democratisation  of information changing the  competitive landscape of thought leadership  f...

In this episode of the  Future of the Firm  podcast, Bhaskar Ghosh, former Chief Strategy and Innovation Officer at Accenture, joins Emma Carroll, Head of Client Voice at Source, to  explore  how AI is  already  transform ing  the consulting industry   and  the  big  mistakes firms must avoid making .   In this episode, we explore the following questions and more:   Will AI shrink  or grow  the co...

In this episode of the  Future of the Firm  podcast, Francine Bennett,  B oard  M ember at the  Ada Lovelace Institute and  at  The British Library , joins Emma Carroll, Head of Client Voice at Source, to explore the rapid evolution o f AI  and its practical implications for business leaders.   Drawing on over 20 years of experience, Francine  address the following questions and more: Where are we...

In this episode of the Future of the Firm podcast, Paul Clark,  Partner  &  Global Alliance Leader  -  EY Microsoft  at EY , joins  Fiona Czernia w ska, CEO at Source, to discuss  rein venting   technolog y al l iance s.   We address following questions and more:   Is AI ushering in a new era of implementation partner dynamics? You do n't  get  t o the lig htbulb  throug h cont inuous  rein ventio...

I n this episode of the Future of the Firm podcast, Natasha Cam bell, Principal Consultant at Source, and Nicola  Kostrzewska , Senior Consultant at Source, join Emma Car r o l l, Head of Client Voice, to explore the themes and findings of the latest Quality Ratings of Thought Leadership report.   Natasha and Nicola share insights that challenge the industry to rethink how content is created and a...

In this episode of the Future of the Firm podcast, Andy Baldwin,  Global Managing Partner & SVP Offerings & Growth  at IBM  Consulting , joins Fiona Czernia w sk a, CEO at  Sourc e , to explore the rapidly evolving landscape of asset-based consulting.   Andy shares insights  that  challeng e  the industry to rethink how traditional human consultants  integrate with digital software assets  and aut...

In this episode of the  Future of the Firm  podcast,  Gee rt  van den G oor,  CE O  at  Valcon , joins Emma Carroll, Head of  Client  Voice  at Source, to talk about  t he new competitive advantage of regional firms .   Geer t  takes us through  Valcon's   growth  journey  towards a  "European powerhouse" model that balances regional   expertise  with the scale necessary to deliver tangible, AI-dr...

In this episode of the  Future of the Firm  podcast, Jo Rhoden, Executive Director at Tapestry Networks, joins Emma Carroll, Head of Content at Source, for a creative journey to rethink the audit profession.   Speaking in her personal  capacity ,  Jo shares insights from her recent series of  blogs  on the future of audit, challenging the industry to look beyond compliance and standardi s ation  t...

In this episode of the  Future of the Firm  podcast,  Nicki Wakefield ,  Global Clients and Industries Leader at PwC , joins Emma Carroll, Head of  Client Voice  at  Source ,  to talk about how client needs are changing and the opportunities this creates for firms.    Nicki shares her insights on   the shift  toward s   long-term partnerships   that focus   on  deeply understanding the client's un...

In this episode of our  Future of the Firm podcast, Alison Huntington, Global Commercial Strategy and Insights Leader at Russell Reynolds, sits down with Emma Carroll, Head of Content at Source, to discuss how firms can create true commercial value from their research—both now and in the future.   We consider the following questions and more:   Beyond the traditional white paper, what  content  fa...

In this episode of our  Future of the Firm  podcast, Fiona Czerniawska, Source CEO, sits down with Head of Content ,  Emma Carroll ,  to tackle one of the most pressing issues on firm agendas today: the impact of AI on the pricing of professional services.   We consider the following questions and more:   What's worrying  firms  about the  use of AI  in   their operating models  and  the impact on...

In this special  N ew  Y ear edition of  our  Future of the Firm podcast, Fiona Czerniawska, CEO at Source, and Nick  Jotischky ,  our  Head of Market Trends,  sit  down with   Head of Content  Emma Carroll   to dissect the big trends, challenges, and opportunities awaiting professional services firms in the year ahead.   We  consider  the following questions and  more :   Will 2026 see a return t...

The rise of AI may well be the most urgent topic facing the consulting industry today. But beyond the hype, how can firms successfully us e AI to transform their operating model?    In this episode of the Future of the Firm podcast, Dan Diasio , Global consulting AI Leader at EY, and Colm Sparks - Austin , Americas Tech Consulting Leader at EY, join our Head of Content, Emma Carroll , to r e- imag...

Marissa Thomas,  CE O and   C o-founder of Unity Advisory, joined Emma Carroll, Head of Content at Source, on the latest episode of our  The Future of the Firm  podcast to discuss the learnings and challenges of  combining  deep expertise with AI-enabled delivery to create a new advisory firm  that's  fit for the modern market.    Marissa shared her insights on the following matters and more:     ...

In this episode of the Business Leader's Voice podcast, Antonia Wade, Global Chief Marketing Officer for PwC , joins our Head of Content, Emma Carroll, to share her experience of PwC's recent re brand .   Antonia shares insights on these matters and more:   Rather than focusing solely on demand generation, it is important that firms strategically invest at the broad er brand level to increase awar...

In this episode of the Future of the Firm podcast, Emma Carroll, our Head of Content, speaks to Karen Morton, the Chief Marketing Officer of Clear y Gottlieb and President of LMA Europe . They discuss the newly launched report, produced in a collaboration between Source and the Legal Marketing Association Europe , that examines The Top Challenge for Legal CMOs: Building a Next Generation Growth En...

In this episode of the Future of the Firm podcast , Emma Carroll, our Head of Content , interview s experts from across Source to unpack what "value" really means in consulting today. Drawing on our Emerging Trends Report and our latest research, we explore the persis tent gap between quality and valu e — and what firms can do to close it.   W e discussed the f ollowing matters and more:       Acc...

On our latest episode of The Future of the Firm podcast, Sophie Gunn , Senior Consultant at Source, caught up with Emma Carroll, our Head of Content, to debate some of the most important findings from our Client Perceptions programme so far in 2025 . They then discuss how firms can use this information to gain competitive advantage.   Sophie shared her insights on the following matters and more:  ...

On our latest episode of The Future of the Firm podcast, Fiona Czerniawska, CEO of Source, caught up with Emma Carroll, our Head of Content , to discuss how the volatile environment is shaping client futures, and what that means for firms' scenario planning .   Fiona shared her insights on the following matters and more:       Using Source's proprietary data, clients (and by extension firms) have...

On our latest episode of The Future of the Firm podcast, Ben Tye , CEO of Gate One Consulting , caught up with Emma Carroll, Head of Content at Source , to discuss w hat clients want from growth and CX work today .   Ben shared his insights on the following matters and more :       While clients rarely begin by stating "we need to grow our business" , this desire for growth is behind many of the c...

In the latest episode of The Future of the Firm podcast, Dr. Katharina Weghmann , Global ESG Leader within Forensic & Integrity Services at EY , and Nick Jones, Director of Client & Markets Engagement also within Forensic & Integrity Services at EY , sat down with Emma Carroll, Head of Content at Source to discuss w hy ESG integrity is at a crossroad s .   Nick and Katharin a shared their insights...

On our latest episode of The Future of the Firm podcast, Dr Jan van de Poll, MD and Founder of Praioriti z e , caught up with Emma Carroll, Head of Content at Source .   J an and Emma shared their insights on the following matters and more:       According to Source 's latest quarterly client survey , 98% of consulting buyers believe that g enerative AI will replace consultants to some extent, wit...

Sebastian Stoeckle, Global Head of Audit Innovation at KPMG , caught up with Emma Carroll, Head of Content at Source, on the latest episode of our The Future of the Firm podcast.     Sebastian and Emma shared their insights on the following matters and more:       Audit today is as important as it's always been , with it s core mission still centred around generating trust in business entit ies ....

Kapish Vanvaria , EY Global and Americas Risk Consulting Leader, caught up with Emma Carroll, Head of Content at Source, on the latest episode of our The Future of the Firm podcast.     Kapish shared his insights on the following matters and more:        There have been some big changes in risk services in recent years, including technology innovation, the impact of regulatory changes , and an evo...

Source's Natasha Campbell, Principal Thought Leadership Consultant, and Nicola Kostrzewska, Senior Consultant, caught up with Emma Carroll, Head of Content, on the latest episode of our The Future of the Firm podcast.  Natasha and Nicola shared the themes and findings from Source's latest Quality Ratings of Though Leadership report, including:   Being relevant to your target audience isn't just ab...