The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy

Lucas and Luna drill into one specific conversion tactic: the exit-intent popup. Lucas shares data from a B2B SaaS company that tested a single-field email capture popup triggered when the mouse left the browser window. The result: a 34 percent recovery rate on abandoning visitors, adding 12,000 leads in one quarter without any changes to the landing page itself. They break down why the timing wor...

In this episode, Lucas and Luna dissect a targeted experiment from a mid-market DTC apparel brand that moved its payment trust badges from the footer to directly above the credit card input field. The result: a 44 percent lift in checkout conversion. They walk through the rationale—reducing cognitive friction at the exact moment of payment hesitation—and why the same badge set had zero effect when...

Lucas and Luna dig into a case from a DTC skincare brand that decided to auto-play a 15-second testimonial video on its product pages. The result: a 28 percent drop in add-to-cart rate and a 22 percent increase in bounce rate. They break down why forced video backfires, what the data says about user autonomy in conversion paths, and how a simple tweak — switching from autoplay to a user-initiated...

Lucas and Luna dive into a single data point that transformed a subscription business: asking customers one question during the cancellation flow. They walk through the specific survey wording, the unexpected answer that came back, and how the company turned that insight into a 31 percent reduction in monthly churn. The episode also covers the psychology of exit surveys, why most companies ask the...

In episode 76 of The Funnel Podcast, Lucas and Luna examine a specific conversion lever often dismissed as cosmetic: the checkout progress bar. They walk through a real case from an online mattress brand that tested adding a simple four-step progress indicator to a previously bare checkout flow. The result was a 31 percent lift in completed purchases — and a 12 percent drop in checkout-exit rate....

In this episode of The Funnel Podcast, Lucas and Luna dive into a real-world case where a DTC skincare brand discovered that a broken coupon code was silently bleeding 31 percent of potential revenue. They walk through the audit process—checking expiration dates, stackability rules, and promo code hygiene—and explain how the fix not only recovered lost sales but improved customer trust. The episod...

In this episode, Lucas and Luna explore a specific experiment from a mid-market outdoor gear retailer: swapping generic 'Add to Cart' buttons with benefit-first alternatives like 'Get Fast, Free Shipping' and 'Reserve Your Fit.' The result? A 27 percent reduction in cart abandonment and a 14 percent lift in conversion rate. They break down the psychology of benefit priming versus feature listing,...

Lucas and Luna dissect a single conversion optimization test: replacing a standard email-password registration form with a one-click Google login button. They walk through a B2B SaaS case — a project management tool called Planly — that ran this test in Q2 2026 and saw a 23 percent lift in new-user conversions. They explore why social login reduces friction, how it affected data quality, and which...

In this episode, Lucas and Luna break down a single microcopy change on a checkout payment screen that boosted conversion rates by 28 percent. They trace the original copy — 'We will charge your card once the order ships' — and the revised version that reduced anxiety and increased trust. The discussion covers the psychology of payment friction, the difference between clarity and reassurance, and...

In this episode of The Funnel Podcast, Lucas and Luna break down a single tactical change that boosted conversion rates by 34 percent: rewriting the live chat welcome script. Using a case study from a mid-sized SaaS company, they walk through the original script (which asked 'How can I help you?'), the revised script (which led with specific product questions), and the surprising data around respo...

In Episode 70 of The Funnel Podcast, Lucas and Luna explore an overlooked conversion lever: the unsubscribe page. Most marketers treat it as a dead end, but a B2B SaaS company called GuideCX turned their cancellation flow into a retention engine. By adding a simple survey, a one-click pause option, and a downgrade link, they recovered 22 percent of users who initially clicked unsubscribe. The host...

Episode 69 of The Funnel Podcast dives into a deceptively simple experiment: a single landing page load-speed test that lifted conversions by 41 percent. Lucas and Luna break down the exact changes made, the tools used (Google PageSpeed Insights, a lightweight CDN swap, and deferred JavaScript), and why this test worked far better than expected in a mid-2026 market where every millisecond matters....

In this episode of The Funnel Podcast, Lucas and Luna dissect a specific case: how a B2B SaaS company recovered 34 percent of checkout drop-off revenue by analyzing a single friction point in their payment flow. They walk through the exact three-step audit process — heatmap analysis, session replay review, and form field timing — that revealed a hidden redundancy costing the company $340,000 annua...

In Episode 67 of The Funnel Podcast, Lucas and Luna break down a single-page test that lifted conversion rates by 47 percent without a single design change. The case: a mid-market B2B SaaS company that replaced its static testimonial block with a rotating social proof carousel on its pricing page. They walk through the exact before-and-after — static quotes from six logos vs. dynamic video testimo...

In this episode of The Funnel Podcast, Lucas and Luna explore how a mid-market B2B SaaS company turned a dormant user forum into a retention powerhouse. They walk through the specific trigger: a 2024 survey revealing that 73 percent of churned users never felt connected to other customers. The fix wasn't a feature or a discount—it was a redesigned community forum with a single accountability mecha...

Episode 65 of The Funnel Podcast dives into the hidden leak in most marketing funnels: the gap between sign-up and first meaningful use. Lucas and Luna break down how a B2B SaaS company, Fieldglass (a construction workforce management platform), identified that their users were churning within 48 hours not because of price or bugs, but because they had no idea what to click first. By redesigning a...

In this episode, Lucas and Luna break down a specific experiment: how a DTC mattress company added a single upsell prompt—a $49 pillow bundle—at the exact moment after a customer entered their shipping address, and lifted average order value by 29 percent. They walk through the psychology of the 'post-friction' moment, the technical implementation (a JavaScript callback on the address field), and...

In this episode of The Funnel Podcast, Lucas and Luna dive into the specific mechanics behind a cart abandonment SMS campaign that recovered 33 percent of lost revenue for a direct-to-consumer skincare brand. They break down the exact timing — 47 minutes after abandonment — the offer structure (no discount, just a reminder with social proof), and the critical decision to use SMS instead of email....

Lucas and Luna dig into a specific case: a DTC skincare brand that added an SMS opt-in checkbox to its checkout page and saw conversions jump 52 percent. They break down why SMS converts at nearly three times the rate of email, how timing and copy matter, and why most brands overcomplicate their mobile messaging strategy. #SMSMarketing #ConversionRateOptimization #DTCMarketing #MobileCommerce #Che...

In this episode of The Funnel Podcast, Lucas and Luna break down a specific behavioral marketing play: the abandoned browse email. Unlike the abandoned cart flow everyone knows, the abandoned browse flow targets visitors who browsed product pages but left without adding anything to the cart. The hosts walk through a real case from a DTC furniture brand that recovered 33 percent of lost sessions us...

In Episode 60 of The Funnel Podcast, Lucas and Luna examine how one B2C SaaS company cut refund requests by 47 percent in six weeks using a simple post-sale feedback loop. They break down the exact trigger timing, the question design that surfaced purchase regret before it turned into a return, and why most companies ask for feedback too late. Lucas cites a 2025 Journal of Marketing study showing...

Episode 59 of The Funnel Podcast unpacks a deceptively simple test: moving a CTA button 47 pixels to the left on a checkout page. Lucas and Luna walk through how one e-commerce brand's mobile conversion rate jumped 36% just by placing the buy button where the average thumb naturally rests. They discuss the ergonomic research behind thumb zones, the A/B test setup (10,000 sessions, statistically si...

In this episode of The Funnel Podcast, Lucas and Luna dissect a specific exit-intent trigger experiment run by a mid-market DTC mattress brand. The brand saw 29 percent of abandoning visitors convert when offered a simple two-choice decision on the exit overlay — not a discount, but a value-add bundle. They walk through the trigger timing, the copywriting pattern that worked, and why most exit-int...

In episode 57 of The Funnel Podcast, Lucas and Luna dissect a deceptively simple conversion optimization win: a brand that moved its exit-intent pop-up from 3 seconds to 8 seconds and saw a 44% lift in email captures. They walk through the psychology — why delayed timing reduces friction and respects user intent — and share how the same principle applies to in-line forms, modal overlays, and even...

Most marketers focus on getting the click. But what happens after the form submit is just as important — and often overlooked. Lucas and Luna dive into a specific case from a B2B SaaS company that ran a simple A/B test on their post-conversion thank-you page. The control page showed a generic 'thanks, we'll be in touch' message. The variant redirected users to a self-serve onboarding resource libr...