The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy

In this episode of The Funnel Podcast, Lucas and Luna break down the specific mechanics of a welcome email sequence that drove a 37 percent revenue lift for a direct-to-consumer skincare brand. They walk through the three-email architecture: the hook email that sets expectation and delivers value within the first hour, the story email that builds brand affinity on day two, and the social-proof ema...

Episode 54 of The Funnel Podcast explores how one e-commerce brand added a single scroll-triggered animation to its product page and saw conversions jump 31 percent. Lucas and Luna walk through the specific implementation — a subtle fade-in on value props that loaded as users scrolled — and why the timing and placement mattered more than the visual effect itself. They discuss the psychology of pro...

In this episode of The Funnel Podcast, Lucas and Luna dive into the surprising story of how a mid-market SaaS company lifted conversions by 19 percent with a single change to its pricing page. They walk through the original page's structure, the counterintuitive insight from user testing, and the specific before-and-after difference: switching from a tiered feature grid to a plain-language plan co...

Episode 52 of The Funnel Podcast explores a surprising conversion lever: a single post-purchase survey question that lifted repeat purchases by 38 percent for a DTC bedding brand. Lucas and Luna unpack how the company asked customers 'What almost stopped you from buying?' and used the answers to rewrite product page copy, address hidden objections, and re-engage hesitant shoppers. They walk throug...

Episode 51 of The Funnel Podcast digs into the surprising power of trust signals at the point of purchase. Lucas and Luna examine a specific A/B test run by an online mattress startup that added a single '30-Day Money-Back Guarantee' badge to its checkout page. The result: a 27 percent lift in conversion rate, with the biggest gains among first-time visitors and mobile shoppers. They break down wh...

Most marketers optimize inside the funnel — headlines, buttons, checkout flows. But in this milestone 50th episode, Lucas and Luna argue the biggest gains come from what happens before anyone clicks. They break down a real case: a mid-market B2B SaaS company that ran a pre-funnel audit and recovered 44 percent of what they thought was lost revenue. The problem wasn't their landing page or their em...

In this episode of The Funnel Podcast, Lucas and Luna break down one specific email marketing experiment that lifted open rates by 49 percent. They walk through the before-and-after, the psychology behind the winning subject line, and why most marketers overthink their email open strategies. The hosts also share a behind-the-scenes moment about how listener support keeps the show ad-free. If you'v...

Episode 48 of The Funnel Podcast with Fexingo dives into the trial-to-paid conversion bottleneck. Lucas and Luna break down why most SaaS companies lose 40-60% of users between the trial end and the first paid month. They examine a real case from a B2B analytics platform that cut churn by 42% by restructuring the handoff — not with discounts, but by resetting expectations and adjusting the onboard...

Lucas and Luna dig into the mechanics behind a referral program that boosted customer lifetime value by 64 percent for a B2B SaaS company. They break down why the program worked: the psychology of social currency, the timing of the ask, and the double-sided incentive design. Lucas shares the specific numbers: a 4.2x return on ad spend from referred customers and a 37 percent higher retention rate....

In this episode of The Funnel Podcast, Lucas and Luna drill into one of the most overlooked leaks in the modern SaaS funnel: the moment a free trial ends and the credit card prompt appears. They break down a real case from a B2B analytics platform that saw 42 percent of trial users ghost at the payment screen. The fix wasn't a discount or a feature gate—it was a single behavioral-triggered email s...

In this episode of The Funnel Podcast, Lucas and Luna dive into a specific conversion optimization case: how a mid-market SaaS company added a single social proof element—a live visitor counter—to their pricing page and saw a 34 percent lift in trial sign-ups. They break down the psychology behind social proof, why the counter worked where testimonials hadn't, and how to test social proof without...

Episode 44 of The Funnel Podcast with Fexingo digs into the case of a mid-market DTC brand that deployed a real-time personalization engine across its top, middle, and bottom funnel. Lucas and Luna walk through the specific implementation: a lightweight machine-learning model that adjusted homepage hero images, mid-funnel email subject lines, and checkout upsells based on behavioral segments. The...

Luna and Lucas break down how one DTC brand used a single post-purchase email sequence to boost repeat purchase rate by 28 percent in three months. They walk through the exact timing, copy framing, and offer structure that turned one-time buyers into repeat customers. The episode also covers why most brands send too many post-purchase emails too fast, and how a 'less is more' approach actually dro...

In this episode of The Funnel Podcast, Lucas and Luna dive into a surprisingly effective pricing page experiment. They break down how one B2B SaaS company tested a new pricing table layout and saw a 19 percent conversion lift. The hosts explore the psychology behind the test, why removing a single plan option reduced decision paralysis, and the specific changes that drove the result. They also dis...

In episode 41 of The Funnel Podcast, Lucas and Luna examine one of the most overlooked conversion moments in the marketing funnel: the unsubscribe. Most brands treat it as a dead end, but a SaaS company called Mailbird saw it differently. They redesigned their cancellation flow to include a preference center, a one-click pause option, and a single testimonial from a re-activated user. The result?...

Lucas and Luna break down a specific B2B SaaS case where swapping a single hero image on a landing page cut bounce rate by 52 percent and lifted demo requests by 38 percent. They walk through the A/B test design, why the control image failed, and how small visual cues change user perception. No fluff — just one concrete experiment you can steal. #LandingPageOptimization #BounceRate #ConversionRate...

Episode 39 of The Funnel Podcast dives into the surprising conversion impact of placing a short product demonstration video on a high-traffic landing page. Lucas and Luna break down a real A/B test from a DTC brand that saw a 31 percent lift in add-to-cart rate and a 14 percent increase in average order value simply by swapping a static hero image for a 45-second explainer video. They discuss why...

Lucas and Luna dive into a specific case from a mid-market e-commerce brand that sent a three-part SMS sequence to customers who abandoned their carts. They break down the timing of each text, the exact discount tiers used, and why SMS outperformed email by nearly 2x for this audience. The episode also covers opt-in compliance, segmentation based on cart value, and the surprising finding that a 'w...

Most marketing teams build lead scoring models that predict the wrong thing: who fills out a form, not who actually buys. In episode 37 of The Funnel Podcast, Lucas and Luna break down why traditional demographic and behavioral scoring fails and how one B2B SaaS company rebuilt their model around purchase intent signals. They walk through the before-and-after metrics: a 15 percent increase in SQL-...

In this episode of The Funnel Podcast, Lucas and Luna dissect a specific conversion win: a B2B SaaS company that doubled its email signup rate by changing one thing — its exit-intent offer. They walk through the before-and-after: a generic 'subscribe for updates' popup replaced with a targeted lead magnet tied to the exact page the visitor was about to leave. The hosts break down why context beats...

Lucas and Luna diagnose the silent killer of conversion rates: the handoff between marketing and sales. Most teams optimize each stage in isolation, but the real leakage happens when a lead moves from one owner to the next. They break down a B2B SaaS case where a 15-second delay in lead response time cut conversion by 70 percent, and a B2C e-commerce example where a disjointed post-purchase email...

Lucas and Luna unpack a specific case study: how a mid-size DTC brand recovered 22 percent of lost revenue by rewriting a single abandoned cart email. They break down the psychology of the new subject line, the timing shift from 60 minutes to 4 hours, and the surprising role of social proof in the email body. The episode also touches on why most abandoned cart flows are optimized for the wrong met...

Lucas and Luna dig into mobile checkout abandonment — specifically the hidden friction that costs merchants 70 percent of potential revenue. They break down why desktop conversion best practices fail on small screens, how a single extra field can cost 12 percent of sales, and why the average order value on mobile is actually higher when the flow is right. Using concrete examples from a DTC brand t...

Episode 32 of The Funnel Podcast with Fexingo dives into one of the most overlooked conversion points in any marketing funnel: the thank-you page. Lucas and Luna walk through how a mid-size B2B software company, NexusFlow, tested a simple post-submission page redesign and recovered 18 percent of leads that had been bouncing after form fill. They break down the psychology of the 'submission letdown...

Lucas and Luna dig into a surprisingly common conversion killer: the micro-friction hidden in checkout flows. They use a real example from a mid-market DTC brand called Solace Home that lost $340,000 in abandoned carts over six months because of a single unnecessary field — a phone number request that triggered a trust reflex. The episode walks through how they identified the issue via session rec...