The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy

In this episode of The Funnel Podcast, Lucas and Luna dissect a surprisingly powerful conversion lever: microcopy — the tiny words around buttons, forms, and checkout pages that most marketers treat as an afterthought. Using a real case from a mid-market SaaS company, they walk through how changing the submit button on a lead-gen form from 'Submit' to 'Get My Free Guide' lifted conversions by 22 p...

In this episode of The Funnel Podcast, Lucas and Luna dissect a single change that boosted conversions by 34 percent: moving a signup popup from 5-second delay to a scroll-triggered appearance at 60 percent page depth. They walk through the before-and-after data from a mid-market SaaS company, explain why timing matters more than copy or design in lead capture, and discuss the psychological princi...

In this episode of The Funnel Podcast, Lucas and Luna dive into a specific conversion tactic many marketers overlook: the exit-intent offer. They break down how one mid-market SaaS company—a B2B analytics platform—implemented a simple, non-discount exit intent overlay and recovered 14 percent of abandoning visitors. But the real lesson is in the timing and the offer structure. It wasn't a generic...

When a B2B SaaS company added just one optional field to its demo request form, lead quality dropped 40% and sales follow-up time doubled. In this episode, Lucas and Luna trace the surprising ripple effects of a seemingly innocent form change — and why more fields always carry hidden costs. They walk through the psychology of form friction, the data behind the 40% drop, and the simpler alternative...

In episode 101 of The Funnel Podcast, Lucas and Luna dive into a specific marketing tactic that most brands overlook: the product demonstration video on the product page. They examine a real case from a DTC luggage brand that added a 90-second video showing how to pack the bag, how the handle extends, and how the wheels roll. The result? A 22 percent drop in returns and a 14 percent lift in conver...

For episode 100, Lucas and Luna drill into a deceptively simple conversion optimization: changing the text on the checkout button. They walk through an A-B test from a mid-size DTC brand where swapping 'Place Order' for 'Complete My Purchase' drove a 23 percent lift in revenue. They discuss the psychology of ownership language, why 'my' outperforms 'the' in high-commitment moments, and how one wor...

Lucas and Luna dig into a specific marketing lever: the retargeting window length. Most brands default to 30 days — and most are wrong. They break down a real case from a DTC apparel brand that tested seven-day, 14-day, and 30-day retargeting windows and found that the shortest window actually produced 27 percent more attributed conversions. They explore why longer windows inflate false attributio...

In episode 98 of The Funnel Podcast, Lucas and Luna drill into a single, often-overlooked conversion lever: page load speed. They break down a real-world A-B test from a mid-size DTC brand that improved its checkout page load time by just 0.8 seconds and saw a 29 percent lift in completed purchases. Lucas explains the technical changes — image compression, deferred JavaScript, and a switch to a fa...

Lucas and Luna dissect a single-page marketing experiment that drove a 41 percent conversion lift — not from a popup, not from a pricing change, but from a scroll-depth trigger that revealed a testimonial carousel exactly when readers hit the 65 percent mark. They walk through the setup, the control vs. variant, the surprising 23 percent bounce-rate reduction, and the broader lesson about timing a...

In this episode, Lucas and Luna dissect a single-page experiment from a mid-sized DTC furniture brand, Haven & Hill. By adding a live-feed notification bar showing recent purchases — 'Someone in Austin just bought the Sloane sofa' — the brand saw a 23 percent reduction in cart abandonment within two weeks. The hosts trace exactly why this worked: it activated the scarcity heuristic and reduced anx...

In episode 95 of The Funnel Podcast, Lucas and Luna dissect a single checkout page redesign that cut cart abandonment by 27 percent for a mid-market DTC brand. They walk through the exact three changes that made the difference: removing the coupon code field, adding a progress bar, and replacing a multi-step layout with a single-column design. The conversation digs into the psychology of friction,...

In episode 94 of The Funnel Podcast, hosts Lucas and Luna revisit a tactical win that sounds too small to matter: the thank-you page. They break down how a single ecommerce brand — a mid-market DTC home goods company — redesigned its post-purchase confirmation page and saw an 18 percent lift in repeat revenue over 90 days. Lucas walks through the three changes that drove the lift: a personalized p...

In this episode of The Funnel Podcast, Lucas and Luna explore a counterintuitive retention tactic: what happens when you make unsubscribing intentionally awkward. Lucas shares a real case from a B2B SaaS company that added a single emotional 'Are you sure?' page before confirming unsubscribes. The result was a 19 percent drop in confirmed churn. But the surprising part wasn't the raw number—it was...

In this episode, Lucas and Luna dive into the surprising conversion power hiding in the post-purchase email flow. They examine a real-world case where an ecommerce brand—an online home-goods retailer generating $50 million in annual revenue—redesigned its three-email post-purchase sequence and saw a 27 percent lift in repeat purchase revenue within 90 days. Lucas walks through each email's specifi...

Welcome to The Funnel Podcast. In this episode, Lucas and Luna explore a single, counterintuitive change: shifting a survey popup from immediate display to a seven-second delay. They walk through the real A-B test from a mid-size B2B SaaS company, where the change cut survey abandonment by 47 percent and lifted completion rates by 41 percent. Lucas breaks down the psychology behind the delay — why...

In episode 90 of The Funnel Podcast, Lucas and Luna examine a seemingly innocuous form field that was quietly killing lead generation for a B2B SaaS company. When a marketing team removed the phone number field from their gated content form, conversions jumped 12 percent. But the story doesn't end there — they also lost lead quality. The hosts break down the trade-off between friction and qualific...

Lucas and Luna dive into a specific conversion optimization case from a B2B SaaS newsletter that tested adding a single checkbox to its unsubscribe flow. The checkbox asked leavers 'Can you tell us why you're going — so we can fix it?' and offered a clickable list of reasons. The result: 37 percent fewer people completed the unsubscribe after the checkbox was added. The hosts discuss the psycholog...

In this episode of The Funnel Podcast, Lucas and Luna dive into a specific A-B test that went wrong — and taught a valuable lesson about conversion bias. A major ecommerce brand tested changing its primary add-to-cart button from green to blue, expecting a lift. Instead, conversions dropped 22 percent. The hosts unpack why the test was flawed from the start: the green button had been in place for...

In this episode of The Funnel Podcast, Lucas and Luna dig into a single, often-overlooked lever that boosted conversions for a mid-size ecommerce brand by 51 percent: the product photo. They break down the specific A/B test run by a DTC furniture company that swapped their standard white-background hero image for a lifestyle shot showing the product in use. Lucas explains why the brain processes c...

Episode 86 of The Funnel Podcast looks at a surprising lever for conversion: the default pricing option. Lucas and Luna examine a case where a SaaS company switched its monthly/yearly toggle default from annual to monthly, expecting higher sign-ups — and instead saw conversions drop 18 percent. They then test the inverse: defaulting to the most expensive annual plan, which lifted overall conversio...

In this episode of The Funnel Podcast, Lucas and Luna dissect how a simple two-question unsubscribe survey helped a mid-market B2B SaaS company reduce churn by 17 percent in eight weeks. They walk through the exact survey design — an emoji-based sentiment picker and a free-text reason field — and how the team used the verbatim responses to identify a missing onboarding step for new account admins....

In this episode of The Funnel Podcast, Lucas and Luna explore a surprising conversion lever that most marketers ignore: the humble post-purchase thank-you page. They break down how one e-commerce brand—a small specialty coffee roaster—turned a transactional dead end into a revenue engine by adding a single personalized upsell and a referral prompt. The result: 18 percent of first-time buyers place...

In this episode of The Funnel Podcast, Lucas and Luna dig into a surprising conversion lever: the lowly 404 error page. They break down a specific case where a SaaS company turned a 'Page Not Found' into a 31 percent bounce-rate reduction by adding a single search bar and three personalized suggestions. The hosts walk through the exact before-and-after design, the psychology of reducing friction a...

Episode 82 of The Funnel Podcast: Lucas and Luna dig into a specific on-page SEO experiment that most marketers overlook — image alt text. They walk through a real case from a mid-sized e-commerce brand that rewrote 340 product image alt attributes and saw organic search traffic jump 37 percent in 12 weeks. The hosts break down why the change worked, which alt-text patterns actually move the needl...

In this episode of The Funnel Podcast, Lucas and Luna break down how a single email subject line personalization test at a mid-market ecommerce brand lifted open rates by 33 percent and click-through rates by 21 percent. They walk through the exact methodology: the brand tested three variants—generic, first-name only, and a dynamic hook referencing a recently viewed product category. The winner wa...