The Funnel: A Digital Experience Podcast

What's the current state of AI in ecommerce and how are brands applying AI to their ecommerce sites? Jan Soerensen, North American GM at Nosto, shares his insights into AI in ecommerce and what steps brands should take to implement an AI program.

Replatforming an ecommerce site is a journey that requires the right team members and resources. Chris Guerra, Chief Growth Officer at Blue Acorn iCi, shares his tips for preparing for an ecommerce replatform from which common traps to avoid to evaluating the success of a replatform post-launch.

Dynamic Yield's Sr. Director of Channels & Alliances, Charles Brun, shares his insights, best practices, and predictions for ecommerce personalization.

What's the best way to build an internal optimization team? Jared Hellman, Director of UX & Insights at Blue Acorn iCi, has the answers. (Hint: most people underestimate the resources they need.)

Why is omnichannel so hard? How do you track and reward your loyal customers across all your sales channels? Andy O'Dell, Co-Founder & Chief Strategy Officer at Clutch and Travis Eiland, Head of Commerce Strategy & Growth, Partnerships have all the answers.

Are you attending Magento Imagine? In this episode, Kevin Eichelberger, founder and co-CEO of Blue Acorn iCi, covers everything you need to know before packing your bag and your swag and hitting the road. From making the most of your time and predictions on buzzy topics to quirky stories from years past—you'll be covered.

Josh Brinson, Blue Acorn iCi's own Magento fan boy, chats with us about what to expect from Magento 2.3 - from PWAs and multi-source inventory to GraphQL. 

We chat with Ben Kadory, Head of US Partnerships at Yotpo. We discuss the role UGC plays in a brand's ecommerce and marketing strategy, how to motivate shoppers to leave comments and share images, and UGC success stories.

We chat with Greg Harvell, Principal Front-End Architect at Blue Acorn iCi. They discuss all things mobile payments: why consumers prefer, how they boost conversion rates, the ideal user interface, and future trends.

Karen Baker, founder and CEO of ShipperHQ, join Blue Acorn iCi to discuss how shipping plays into the ecommerce strategy, what customers expect in terms of shipping, the top shipping myths, and the biggest mistakes companies make in their shipping strategies.

We chat with Dan Forno, Direct of Client Success at Blue Acorn iCi, about product registration. While it's not the sexiest ecommerce topic, it's a necessary strategy for brands that want to reach retail shoppers and gather customer data.