The Funnel: A Digital Experience Podcast

In this episode of The Funnel, we explore the major highlights from Adobe Summit 2026. Blue Acorn iCi’s Adobe Commerce Champion, Jelica Ariganello, joins the show to share her perspective on the event. Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/ Follow Jelica Ariganello: https://www.linkedin.com/in/jelicaa/ Catch up on Adobe Summit sessions: https://summit.a...

In this episode of The Funnel, we explore how industrial manufacturing is evolving amid digital disruption and what companies can do to stay competitive. Adobe's Jonathan Burdette joins to share expert insights on how industrial manufacturers can navigate complexity, unlock the value of their data, and deliver more personalized customer experiences. During the episode, listeners will uncover: The...

In this episode of The Funnel, we’re finishing this 4-part series by bringing back all previous guests to discuss how organizations can best utilize Adobe Experience Platform. Hear from Blue Acorn iCi experts, Chase Bruch, Katie Klein, and Liza Francis, on impressive marketing activations that have been enabled through this technology and so much more! During the episode, listeners will uncover: -...

In this episode of The Funnel, we explore how Adobe Experience Platform can enhance customer experiences within retail and finance. From how consumer packaged goods brands are staying relevant with shoppers to the parameters financial organizations have regarding data and digital experiences, hear from Blue Acorn iCi expert Chase Bruch on how these two industries can utilize the Adobe Experience P...

In this episode of The Funnel, we explore how Adobe Experience Platform can enhance customer experiences within media and entertainment. From improving customer lifetime value to AI’s impact, hear from Blue Acorn iCi expert Katie Klein on how leading streaming and media platforms can utilize Adobe Experience Platform to enhance customer experiences. During the episode, listeners will uncover: - Ke...

From personalizing guest experiences to connecting data sources in real time, Adobe Experience Platform enables brands to deliver personalized touchpoints as memorable as the trip itself. Hear from Blue Acorn iCi expert, Liza Francis, on how leading travel companies can use this technology to address traveler needs and create brand loyalty.

This year’s Adobe Summit was packed with exciting announcements and innovations. From the launch of Adobe Commerce as a Cloud Service and the Adobe Developer App Builder to the introduction of Adobe Commerce Optimizer, there was no shortage of groundbreaking news. Adobe also unveiled a powerful suite of ten purpose-built AI agents, all built on the Adobe Experience Platform’s new Agent Orchestrato...

What does it mean to be enterprise ready, and how can organizations start on the path to improving their commerce experiences today? On this episode of The Funnel, Doug Hatcher, Blue Acorn iCi’s Solution Consultant, joins the show to explain why organizations should consider modern commerce architectures and how teams can become more enterprise ready.  Listeners will learn:  About the be...

Have you considered how younger generations like Generation Z and Generation Alpha are changing how we shop for products and services? While older generations may feel less comfortable purchasing large ticket items on their phones, Gen Z has no problem completing the purchase. What is important to Gen Z and Gen Alpha when buying online, and what changes should companies make to attract younger sho...

This month on The Funnel, hear from Blue Acorn iCi’s Ashley Mut on how organizations can benefit from providing a seamless customer experience with the help of a customer engagement team. Listeners will learn: The impact of having customer engagement as a business focus The potential challenges associated with having a customer engagement team How technology changes have impacted customer expectat...

This month on The Funnel, hear from Blue Acorn iCi’s Chase Bruch on how organizations are evolving their analytics efforts with applications within Adobe Experience Platform such as Adobe Real-Time CDP, Adobe Customer Journey Analytics, and Adobe Journey Optimizer. Listeners will learn: -More about the applications within Adobe Experience Platform -How companies are evolving their personalization...

A lot was covered during this year’s Adobe Summit, such as: Adobe Firefly Custom Models - Allows design teams to train models so organizations can create fresh on-brand content. Adobe Firefly Services - Allows teams to generate, process, and assemble thousands of on-brand assets in minutes. Adobe GenStudio - This technology enables marketing teams to accelerate the planning, creation, distribution...

Hear from Blue Acorn iCi experts about their most impactful moments during Adobe Summit 2024.

Many businesses are making decisions based on data that isn’t real. It is reported that around 20% of website traffic is generated by bots. This month on The Funnel, hear from Blue Acorn iCi’s Jim Gordon on how bots are impacting marketing budgets and what organizations should do to arm themselves with the most reliable data. Listeners will learn: -The marketing impacts of bots on advertising budg...

Adobe’s Edge Delivery Services is a composable set of services that allows for a high degree of flexibility in authoring content on a website. It takes only a few seconds to go from editing to seeing the content live online. Recently, Blue Acorn iCi migrated its website from WordPress to Edge Delivery Services because of the many pain points the marketing team faced when publishing content. The ne...

In today’s digital world, customers expect a certain level of personalized experiences when interacting with brands. This month, hear from Adam DiTomasso on how businesses can start implementing hyper personalized experiences with customer data platforms (CDPs) and the benefits in doing so. Listeners will learn: 1. How businesses can start to create personalized experiences. 2. More about what hyp...

To deliver the right solutions for customers, businesses need the right data and AI tools to track customer preferences and improve continuously. Technology such as ChatGPT has paved the way for companies to start experimenting with generative AI, but what are the negative impacts associated with this adoption, and do customers want to interact with something like an AI chatbot? This month, Anoop...

Did you know that the more companies adopt digital commerce capabilities, the better they perform? Infosys found that a 10% increase in adoption correlates with a 3% increase in performance on customer, financial, and strategic outcomes. When organizations invest in automation and artificial intelligence (AI), they can improve overall performance by 1%. Prabha joins The Funnel to talk more about h...

When organizations streamline internal processes and improve their content supply chain, they can ensure the right content reaches the right audience at the right time while maximizing impact and business value. Adobe’s Matthew Purdon, Sr. Product Director leading Adobe's Content Supply Chain, joins The Funnel to talk about personalizing content at scale with a content supply chain. Listeners will...

The term data quality refers to the credibility of data and how an organization trusts recommendations and insights from that data source. Jeremy Linhardt explains how to monitor and measure data quality in this episode of The Funnel: A Digital Experience Podcast. About Jeremy Linhardt: Jeremy is a marketing technology consultant with Blue Acorn iCi’s Customer Intelligence Department. With over 20...

Did you know that according to Invesp Consulting it costs up to 5 times more to acquire a new customer than it costs to retain one? While brands spend millions of dollars on commerce sites, close to 98% of consumer visits do not end in a transaction. On this episode of The Funnel: A Digital Experience Podcast, guest Aimee Sutton uncovers Canopy Commerce Services and the impact it has on customer e...

What do organizations miss if they don’t have a delivery team? How are delivery teams instrumental to an organization? During this episode, Divya Kandikatti joins the show to speak more about delivery management and how she engages with potential clients on their transformation journey while helping them make the right decisions. Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-i...

Adobe Summit 2023 was back in person this year. Attendees explored topics such as content supply chain, generative AI, personalization at scale, product experience, and so much more! If you couldn’t attend the event and want the inside scoop on all things Summit, this episode is for you. Emily Wilhoit, Chief Marketing Officer at Blue Acorn iCi, joins us to discuss the event’s themes, takeaways, an...

Web accessibility refers to the practice of making websites usable and accessible to everyone, including individuals with disabilities. By ensuring your website is accessible to everyone, you not only make it usable for individuals with disabilities but also improve the overall user experience for anyone who visits your website. This month Sean Whelan, Accessibility Manager at Blue Acorn iCi, join...

Adrian Luna from Webscale and Lindsey Murray and Rick Buczynski from Blue Acorn iCi discuss the why, what, and how of peak traffic preparedness for your website infrastructure, customer experience, and marketing initiatives.