The Funnel: A Digital Experience Podcast

Adrian Luna from Webscale and Lindsey Murray and Rick Buczynski from Blue Acorn iCi discuss the why, what, and how of peak traffic preparedness for your website infrastructure, customer experience, and marketing initiatives.

In this interview, Brian Coleman, SEO Specialist at Blue Acorn iCi, discusses how brands can prep their SEO for 2022. He covers: Changes to Google, including Google Core Web Vitals The role of user intent in SEO How SEO aligns with the overall marketing strategy How SEO affects the user experience What outdated SEO tactics brands no longer need to include in their strategy

Navin Kumar, Principal Consultant, Digital Marketing at Infosys, shares what business value customer data platforms (CDPs) provide: What business challenges customer data platforms (CDPs) solve How a CDP can enhance the customer experience How to choose and implement a CDP solution

In this episode of The Funnel, we interview Erica Rooney, VP of Employee Experience at Blue Acorn iCi. We cover how to keep employees engaged while working from home, what the return to work could look like post-pandemic, and tips for enhancing the employee experience.

Customer service representatives have gone from strictly problem solvers to personal shoppers and sales drivers. We interviewed Rachel Fefer, Director of Enterprise Partnerships at Gorgias, for the latest trends shaping customer service, top customer service frustrations, and what a brand can do this month to start enhancing the customer service experience.

Chris Guerra, Co-CEO at Blue Acorn iCi, discusses the pros and cons of accepting cryptocurrency to help brands and retailers decide if it's right for their online store.

Chris Guerra, Co-CEO at Blue Acorn iCi, shares how B2C and B2B brands can deliver effective omnichannel experiences, including real-life examples, what the future of omnichannel will look like, and what a brand can do in the next 30 days to kick-off or enhance their omnichannel experience.

Adam Coyle, CEO at Digital River, shares his top strategies for brands to expand globally and win locally with a direct-to-consumer channel. During the interview, he answers when is the right time to expand globally, what cultural nuances a brand needs to consider before entering a new marketing, and why a DTC channel is the best way to personalize and localize the customer experience. For more in...

Starting where we left off last month, Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, CGO at Blue Acorn iCi, continue their discussion about enhancing the customer experience in financial services. In this episode, they cover how to use data to optimize customer experience and embrace organizational change.

Even if you're not in the financial services industry, this is a must-listen for any company interested in optimizing their customer experience or starting their digital transformation! Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, CGO at Blue Acorn iCi, share their expert insights into enhancing the customer experience in financial services. Yasir and Mark cover how...

Is direct-to-consumer on your roadmap? Taylor Boucher, VP of Digital Commerce at Blue Acorn iCi, discusses why now's the time to go DTC, why Shopify Plus is a good option for brands that need to quickly build a DTC store,  and what other factors to consider when going DTC.

From marketing and promotion tips to technical tactics, Aimee and Clare from Blue Acorn iCi share their expert advice to help brands and retailers prepare their digital channels for the holiday season.

What do consumers expect from the mobile customer experience and how has COVID-19 affected those expectations? What can brands do to optimize the mobile customer experience? Chase Bruch from Blue Acorn iCi has all the answers plus three key takeaways at the end of the episode.

Acquiring and retaining customers in today's fast-changing economy takes more than a great product. Experts from Clutch and Magento share how to create an omnichannel loyalty program that delights customers and forms long-lasting relationships.

Today more than ever, brands have unprecedented access to customer data and insights. Find out how Data Science can help you tap into those insights and enhance the customer experience.

SEO expert, Brian Coleman, shares his tips for voice search optimization, how to use voice search to capture new customers, and what steps brands can take this month to prepare for voice search.

What's keeping brands up at night? Fraud. Vid Sukumar from Signifyd shares how brands can protect themselves from fraudulent shoppers while optimizing their revenue.

In this episode, Emily and Shawn from Blue Acorn iCi share how brands, both digitally native and legacy, can deliver experience drive commerce and personalize each step of the customer journey.

Unlike brand agencies, performance marketing agencies focus on KPIs that matter most to ecommerce businesses, such as conversion rate, retention, and average order value. Lindsey Murray, VP of Performance Marketing at Blue Acorn iCi, shares her tips for working with a performance marketing agency and how she collaborates with brand agencies.

Jackie and Luke from Deck Commerce share their insights into what steps brands need to take to ensure they can scale their business—from common challenges brands run into and how to future-proof your brand to signs your brand needs an OMS.

What does ADA web compliance mean for ecommerce? What steps can brands take to be ADA compliant? Meg O'Connell, CEO & founder of Global Disability Inclusion, and Sheridan Walker, IT consultant, share their insights and tips.

Joachim Klein, President & COO at Threekit, discusses the visual economy and shares his tips for ecommerce imagery, 3D visualization, and leveraging augmented reality.

We chat with experts from Klaviyo about Owned Marketing in ecommerce. Find out how Owned Marketing helps brands with customer retention and loyalty, as well as what questions to ask vendors when vetting marketing technologies.

Everyone has to pay taxes, right? In this episode of The Funnel, Avalara covers everything from tax compliance and sales tax automation to the latest tax legislation that could be affecting your ecommerce site.

You've converted the customer, now you need to retain them. In this episode, we cover how to enhance the post-purchase experience—from email communications and the unboxing experience to returns and logistics.