The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

Join me as I sit down with Tracy Paglia, the owner of Rest from Stress Myofascial Release in Langhorne, Pennsylvania.  Tracy, a seasoned massage therapist, discusses her transition from being an employee to a fully booked Myofascial Release business owner. She delves into the challenges of wearing multiple hats in her own business and the importance of stepping into one's power. And she candidly e...

In today's episode, I'm addressing a common issue I've noticed among MFR therapists—less-than-impressive websites or no website at all. If you're guilty of this, it's time to take notice. In the digital age, your online presence is your calling card, and not having a website is a significant roadblock. We'll explore why relying solely on word of mouth is limiting your reach and hindering MFR's pro...

In this episode, I chat with Genevieve Dominguez, the brains behind Myofascial Release by Genevieve in Sonora, California. We're marking her one-year coaching anniversary by delving into her incredible journey – a shift from part-time Physical Therapist Assistant to a successful MFR business owner. Tune in as Genevieve shares her triumphs over challenges, from the unexpected losses in her personal...

Enrollment for my 12-month foundation coaching program kicks off on January 31st, and this episode is your exclusive pass to all the behind-the-scenes insights. Picture having a dedicated space to get answers to your burning questions, overcome challenges, and boost your success. From mastering decisions about your rate to excelling in MFR sales, my program is a treasure trove of resources just wa...

Selling Myofascial Release (MFR) isn't just a task; it's a skill, and today, I'm excited to share some valuable insights to enhance your approach. Whether you're a seasoned pro or just starting, I've got you covered.  In my 12-month coaching program, I've crafted a comprehensive approach to selling MFR, complete with tools like the fan-favorite "Race to Maintenance Triangle." This customizable too...

It's a brand new year, and I'm pumped to kick off 2024 with some real talk about why and when you go to MFR seminars. In this episode, we'll discuss the impact of the pursuit of expert status on your MFR business and its financial implications.  While attending seminars and mastering techniques is essential, we'll debunk myths surrounding expert status. I'll share insights from my coaching program...

Welcome to the final episode of 2023!  Join me as I take a stroll down memory lane, highlighting the pivotal moments that shaped this incredible journey. From record-breaking webinar sign-ups in January to the game-changing decision to revamp my coaching programs in April, this year has been a rollercoaster of growth and innovation.  Highlights: June brought a groundbreaking 12-Month Business Foun...

Are you hesitant to claim the title of “expert”?  Tune in to this episode where we draw inspiration from a student in my 12-month Business Foundation Coaching Program who became an optical industry expert with just 20 hours of training. We discuss the parallels with MFR therapists who, despite accumulating extensive training, struggle to step into the expert role confidently.  We’ll dissect common...

On today's episode, we’re exploring 5 Strategies to avoid under-booking in your MFR practice. Discover the golden rule for generating income on demand through my five-step money-making plan. I'll also provide tips to navigate fluctuations, preventing under-earning or under-serving clients.  Let me help you feel empowered to control your schedule, business, and financial success. Let's dive in!  FE...

In this episode, I'm back behind the mic, sharing the ins and outs of my recent cart open launch and the lessons learned. From planning live training to unexpected tech hiccups, I spill it all. With 27 new students joining the 12-month program, the results are in, and I couldn't be more proud.  Tune in for a candid discussion about the highs, lows, and changes I'd make next time. Plus, I'll delve...

Money, Money, Money, Mooneey…this episode is all about personal finance and financial planning with the fantastic Keina Newell.  Keina is the founder of Wealth Over Now, where she works with professional women and solopreneurs to create new possibilities with their money so they can save more, pay off debt, invest in themselves, and stress less about money.  She is passionate about her work and fi...

We often think more choices mean better service, but the truth is, more choices can actually overwhelm and drive potential clients away.  In this episode, I'm getting real about why offering too many choices to your clients can be detrimental to your business. Decision fatigue is a real hurdle, and I've got relatable examples to prove it.  From frustrating online booking experiences to overwhelmed...

I am beyond thrilled to have three incredible MFR therapists with me today, all hailing from the vibrant community of Richmond, Virginia. Joining me are Rob Crampton, Leslie Mueller, and Patti Calkins, each of whom has a unique journey in the world of myofascial release therapy.  In this conversation, we dive into their journeys, nd explore the benefits of vulnerability in coaching, their relation...

In this week’s episode, we explore the difference between being a regular therapist and an MFR therapist who commits to MFR ONLY.  This identity shift can transform your practice, your clients' well-being, and even your income. This shift also impacts your daily practices, schedule, and success. Your identity as an MFR therapist is a powerful force, and it starts with you.  So, are you an MFR ther...

Selling MFR is the third pillar in building a six-figure MFR business, following raising your rates and confidently overcoming objections. I share a real-life story of a student who realized she was done with coasting in her business, and how she bravely faced the drama and objections that arose when raising her rates.  MFR therapists who choose not to coast – they thrive on purpose, tackle their...

Welcome to part 2 of the podcast take over! In this episode, my clients Donna, Sara, and Leslie, take over the MFR Coaches Podcast to share their journeys with coaching.  The guests reunite to discuss their personal and professional growth journeys. They explore the evolution of their booking systems, recognizing the need to pace themselves, and the crucial role of understanding their own progress...

It's a podcast take over and you are in for a treat! Today my clients Donna, Sara, and Leslie, take over the MFR Coach’s Podcast to share their journeys with coaching. Sara initially had no grand plans for her business and was unsure about its financial potential, Donna needed her business to support her life independently, and Leslie was crippled by fear, doubting her abilities and worthiness to...

On this dynamic episode, we are uncovering the art of selling MFR with purpose. Join me as I unveil the four game-changing strategies you need to put into action immediately to skyrocket your MFR sales.   I'll begin by exploring the importance of being the expert in the room, even if you're not an expert-level trained MFR therapist yet. Discover how to confidently talk about the benefits and resul...

Setting rates is a hot topic here on The MFR Coach’s Podcast. In this episode, I sit down with Barb Long, a remarkable MFR therapist and the owner of MFR of Central California, to discuss her journey from her early days as a physical therapist assistant to her evolution into a passionate MFR practitioner. We dive into the heart of her transformation—the moment she conquered her financial fears and...

In this episode of The MFR Coach's Podcast, I catch up with John Wise, MFR therapist & owner of Insight Physical Therapy and Wellness in Columbus, Ohio, one year after his courageous leap from a secure home health job to his private practice full-time.  John shares his challenges and fears when making this transition-- from insurance and retirement concerns to the sheer uncertainty of it all....

MFR therapist Kristen Ponzi is here this week to share her experience of battling burnout and financial frustration in her business.  She discusses the pivotal moment when she decided to raise her rates and how she gradually implemented the change with existing clients, ultimately doubling her salary.  Kristen's story highlights the powerful impact of financial growth, not just in her own life but...

In this episode of The MFR Coach's Podcast, I'm joined by returning guest Kristin Kunzelman, who has achieved remarkable success in her MFR business.  Listen in as we catch up on her experiences since her last appearance on the podcast and delve into her latest venture: creating educational materials for MFR clients.  We discuss the power of embracing risks, trying new things, and how Kristin's ra...

Today, we dive deep into the crucial distinction between two types of conversations with our clients – the therapeutic conversation and the sales conversation.  Therapeutic conversations focus on techniques, myofascial release, emotions, and healing.  On the flip side, sales conversations are all about results – what your client truly wants. Understanding when to use each is a game-changer for you...

Imagine being caught between the expenses of sending your child to college and replacing tires on not one, but two vehicles.  This is a scenario that I was recently faced with and it got me thinking about how we communicate MFR to our patients.  Just like replacing all four tires ensures a smoother, safer ride, selling a package of MFR sessions helps ensure out clients get that much closer to bein...

In this episode of The MFR Coach's Podcast, I sit down with my client Megan Ziman, who shares her incredible journey from a hospital job to owning her own successful MFR business.  Megan's story is nothing short of inspiring. She took the leap to start her own practice after realizing she could make more money and have a greater impact on her clients outside the hospital system. In just six months...