Alexa Cawley
The Friday Society
Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy!
Author
Alexa Cawley
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
32. What’s REALLY holding you back? Ft. Erica Quillen, founder of @feelgoodwithErica 10.09.2021 37:18
I was a client of Erica when my life was changing, and I didn’t know it yet. I thought I needed a health coach, and I ended up getting a friend and soul sister that I am forever grateful to. Erica has an incredible ability to really understand what’s going on below the surface, and I know that she’s going to inspire you. Raising your prices as a small business Leaning into your gifts How she le...
31. My Top Tips for Building a Brand - Alexa Cawley interviewed on The Purely Podcast 06.09.2021 42:49
Hi friends! I've been asked a few times what top tips I have for those building a brand, and recently had the honor of being a guest on The Purely Podcast with Alysia Pope, where we discussed just that. I loved the episode so much that I wanted to make sure you all heard it, too! We go through: 1. Why my strategy is so heavily focused on community building and positioning yourself as a lifest...
30. Energetically Aligning With Your Life with Erika Polsinelli, aka @inkale.exkale 27.08.2021 36:30
Hey everyone!! Super excited for you to listen to today's episode with Erika Polsinelli, aka @inkale.exkale . Erika is an amazing businesswoman and kundalini instructor, and this episode is so inspiring. We chat about: The benefit of having multiple arms of your business How to utilize the day in the best way when you’re an entrepreneur What is Kundalini, and how even 3 minutes a day can t...
29. The Decision Not To Scale, & Being Great Co-Founders for 13 Years with Studio47 Pilates 20.08.2021 35:55
Hey all!! In today's episode, I chat with Elizabeth & More, co-founders of Studio47 Pilates in Rhode Island! They've been in business together for over 13 years (!!) and are giving us all of their tips on being co-founders, playing the long game, and deciding not to open another studio. I hope you love it!! Resources! To keep up with me on Instagram or shoot me a DM, click here ! To...
28. Go Viral on Instagram with Humor, Knowledge, and Value, ft. Cory Ruth, MS RD 13.08.2021 47:14
Hey everyone!! I am super excited to bring you today’s episode with Cory Ruth, MS RD, and founder of The Women’s Dietitian! Cory is an amazing business woman, and has grown her instagram community to almost 100K through hilarious, but informative, content. This episode discusses: How little information there is on women’s hormones and how Cory is combatting this through social media How she deal...
27. How to Master Sales with Vanessa Severiano 06.08.2021 37:29
Hey everyone! Super excited for you all to listen to today's episode with Vanessa Severiano . You'll hear in the episode, but Vanessa and I connected earlier this year because our businesses are similar, but one thing I really admired about her was her extensive training in sales. After hearing from many clients that they wanted to get better at sales for their fitness business, I knew I...
26. How to Define Your Purpose with Ashley Wray, CEO of Mala Collective 30.07.2021 56:23
From the second I sat down with Ashley , we had an immediate connection. We were wearing the same hat, immediately both spilled about how we’re housesitting for friends while going through breakups, and bonded over our current goals. And this was all before we hit record. I LOVED recording with Ashley - hearing about how she built Mala Collective (one of the most successful mediation focused compa...
25. Building a Boutique Fitness Empire ft. Simone De La Rue 16.07.2021 39:12
Hey everyone! We have an amazing episode for you today - I was able to sit and chat with Simone De La Rue, CEO and founder of Body By Simone, celebrity trainer, and honestly just amazing female entrepreneur. The episode was so refreshing - Simone's company is coming off of a REALLY hard pandemic year, and her honesty and ability to show up as her authentic self was so inspiring to me. We go...
24. Wellness, Being Real, and Building Community with Jess Sims 09.07.2021 49:58
Hi guys! I am SO stoked about this episode. Jess Sims and I get into so much about how to stay motivated, how health-focused companies need to start showing up for their instructors, and so much more. Topics discussed are: The term “overnight success” and how detrimental that is to hard work Taking time off as a fitness instructor, and how hard that can be The importance of minority representati...
23. 10 Minutes a Day to Becoming a Better Leader, with Orange Theory's Heath Ellenberger 02.07.2021 41:48
Hey friends! Today we're joined by Heath Ellenberger, an Operational Partner/ Franchisee for Orange Theory, and a recent book author of 10 Minute Leadership. Heath has amazing experience managing many employees, and he's bringing his tip to you guys. We cover: Heath's book, 10 Minute Leadership, and his journey writing it What sets companies like Disney and Orange Theory apart His...
22. Why You Need A Better Referral Program, with Cut Seven Owners, Alex & Chris Perrin 25.06.2021 37:09
Hey Everyone! Super excited for you to listen to this episode with Alex and Chris Perrin, married couple and co-owners of Cut Seven in Washington DC! In this episode, we get into: Tips for married business partners The power of referrals in their business, and why they run bring a friend Classes multiple times a week Why their intro pack is 7 classes Why they got kicked off 6 parks for outdoor...
21. Lessons from fitness's favorite bad ass ft. Ash Wilking 11.06.2021 47:19
Hey everyone! I am SO STOKED to bring you today's episode with Ash Wilking , a real life bad ass in the fitness scene. Ash is a small town Louisiana native firing up the New York City fitness scene. An athlete with over twelve years of martial arts experience, a second degree black belt in Tae Kwon Do, top ranked triathlete, competitive swimmer, NIKE MASTER TRAINER and Instructor at Rumble ,...
20. Alana Kessler on Hormone Balance, Ayurveda, & Optimal Well-being 21.05.2021 50:11
Alana Kessler is a registered dietician, clinical nutritionist, and expert yoga teacher with 20 years of experience supporting busy people to finally heal their chronic health. I’m thrilled I was able to sit down and speak with her about her career paths that led her to where she is today: the founder of Be Well by AK . We discussed her journey to holistic health, Ayurveda, how to balance hormones...
19. It's Okay to Feel The Weight, with Regina Smith 16.05.2021 45:41
I recently caught up with friend and former lululemon ambassador, Regina Smith . I had the opportunity to meet Regina many years ago, and see her shine as she led her community through countless yoga classes at both Lifetime and her own studio, Gritty Buddha . She is also the owner of a coffee shop and local watering hole, The Karmic Grind on Long Island. What we focus on in this episode are the h...
18. Everything You Need For A Successful Online Studio - Ft. Dianna Falzarano 07.05.2021 49:51
In this episode, we chat with Dianna Falzarano about her fitness experience as well as starting her own business, Dynamic Fitness which she launched the summer of 2020. While we’ve seen many businesses move digital out of necessity, Dianna already had her mind set on starting her own business prior to the pandemic. If you know Dianna, she’s always kept busy working at multiple gyms and studios, ha...
17. Anne Mahlum, Founder of [solidcore], on Why It's Time to Stand Up For Yourself 28.04.2021 50:32
WOW. Guys, this episode is everything I needed to hear and so much more. Anne is so powerful, such an amazing advocate for what she believes in, and shares her side of the 2020 story. She's an incredible businesswoman, building over 70 [ solidcore ] locations in six years, and is an advocate for underserved communities (she founded Back On My Feet , a nonprofit that serves homeless communitie...
16. So you want to get investment in your brand... with Ed Buckley, CEO of Peerfit 23.04.2021 37:49
Hey everyone! Super excited for you to hear this episode. I've been getting a lot of questions about what it takes to get investors in your brand, so here's your answer! Ed Buckley and I sat down and talked about what it's been like to build Peerfit over the past ten years, and it's truly a great conversation. Ed is super knowledgable on the subject, but also just has a great a...
14. Finding Success Through Staying Humble, and Why We're Not Cancelling 2020, ft. Maria Costello 09.04.2021 48:27
Hey everyone! I am so excited to give you today’s episode with Maria Costello. Maria and I chat about ways to improve your career as a fitness instructor through always staying humble, why we want to shy away from the phrase “cancel 2020”, and so much more. She is so inspiring with her positive, go-getter attitude, and I know you guys are seriously going to love this one. To follow Maria on Insta...
13. How to Handle Burnout When Wellness is Your Job, with Kelsey J. Patel 26.03.2021 40:39
Hey everyone! Thank you so much for joining me today. I am so incredibly honored to bring you an episode with Kelsey J. Patel today - I had actually hear her speak on another podcast earlier this year ( The Blonde Files Podcast ), and the episode was so transformational for me. She actually spoke a lot about being a lululemon ambassador, which if you’ve been listening for a while now, you know lu...
12. What It Takes to Train Miss Universe and Establish a Cult-Like Reputation 19.03.2021 52:46
Hey everyone! Welcome back to The Friday Society! I hope you’re all having a good week, and am so excited to bring you today’s episode. We sat down with Marissa West and Heidi Hillman, the CEO and COO of Charlotte’s CULT favorite workout studio, West Kept Secret . I have been hearing about them and this workout for a long time - and when Olivia Culpo started posting about it , I knew I needed to t...
11. Trauma Anniversaries, Knowing You're Not Alone, and the Menu of Meditation 12.03.2021 59:26
In today’s episode, we have Ceasar F. Barajas on The Friday Society, and it’s a really special one. Ceasar is an old friend, we met at lululemon about seven years ago, and we get into this but he was actually a professional dancer and actor at the time, and has gone on to star in Hollywood productions, become an adjunct professor at Columbia, and most recently launched The Journey by Ceasar , wher...
10. The Essentials of Building a Brand, with Gabby Etrog Cohen 05.03.2021 40:03
Hi guys! I’m thrilled to bring you today’s episode with Gabby Cohen. Gabby was the 5th employee at SoulCycle, their first hire in the marketing department, and was a really integral part of turning the brand into the household name that it is today. She has had a really amazing career, and after 8 years at Soul, went on to her role as Chief Brand Officer at Rent the Runway , and is now leading mar...
9. Turning a Wellness Hobby into a Hustle with Carleigh & Mia from Mostly Balanced 28.02.2021 46:09
In this episode, I sit down with Carleigh and Mia, co-hosts of Mostly Balanced Podcast . We get into everything from toxic relationships to how the wellness industry went from thinking blueprint juice cleanses to akashic records and human design. We also chat about career advice, learning how to pay attention to the things that identify you and light you up, and more. If you're enjoying the...
8. Sweats and the City on Diversifying Your Community 18.02.2021 40:30
Elizabeth and Dale started Sweats and the City in 2016, and have become one of the most trusted resources in fitness since. We’ve had the pleasure of working together a few times before on client projects, and each time, they deliver truly consistent and great results - highly recommend for anyone who is looking to explore influencer partnerships. We chatted about the fear of building your entire...
7. The Evolution of Fitness with Alexandra Bonetti, CEO of TalentHack 12.02.2021 40:45
Alexandra Bonetti has built her fair share of successful businesses. After her first business, cult favorite Bari Studio, got acquired, she moved on to create TalentHack, a tech solution for wellness entrepreneurs bringing their business online. She gets into her predictions for boutique fitness, what she's seeing from instructors that are migrating to be 100% digital, and what's next fo...
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