The Friday Society

Hey everyone!! In today's solo episode, I break down SoulCycle's latest marketing campaign, where they're allowing you to trade in a Peloton bike for the equivalent cost in in-studio SoulCycle classes. I chat about:  My experience working at SoulCycle HQ in the marketing department  SoulCycle's latest marketing campaign, poking at Peloton What I would do if I were Peloton The c...

Hey friends!! I am SO excited for you to listen to this episode with Dane McCarthy , founder of West Village Athletic . We talk about so much that really inspires me, and I know it’ll inspire you, too. Main topics that came up:  How a free run club (and maybe some Australian gentlemen) was the best top-of-funnel strategy for them  Utilizing Instagram for growth, and their learnings  How they turne...

Hey friends!! Wow this episode is JAM packed. Danielle and I chat about what it means for your business to be legally sound, the golden age of boutique fitness, why generosity should always be a part of your mission, and more.  Resources from the episode: To follow Danielle on Instagram, click here !  To check out her website, click here !  To learn more about The Friday Society Membership, click...

Hey friends! This week on the podcast, I interviewed Fitness Brand + Website Developer, Christie Evenson . Christie is so brilliant and has been in the industry for a LONG time, and has so much experience with keeping health & wellness brands looking clean, consistent, and confident.  In this episode, you'll learn: Why is a website essential for small business owners?  Tips you have on SE...

Hey everyone!! I’m so honored to bring you this episode with Amina Pasha today! Amina is the CMO of Thrive Market , and we had such an awesome conversation about what it means to market authentically. You guys know this is my priority always — to remember the human beings we’re surrounded by. This episode was really special. We talk about identifying the right influencer partnerships for your bran...

Hey everyone!  Today we get into my top tips for improving your email marketing! We go over: How to create a set-it-and-forget-it email flow that fosters connection Some statistics on email marketing vs social media I think you'll find interesting  & what to do if your emails are going to spam!  Don't forget to say hi on instagram @foreverfriday.co , and take my quiz here to get a fr...

I'm so excited for you guys to listen to today's episode with Hannah Siddiqui, founder of Road to Hannah . I've been following Hannah for a while now, and love her approach to manifestation, astrology, and mediation. I know it's a departure from some of our more traditional episodes, but I truly believe that a mix of spirituality and hard work has been my magic mix for the busi...

Hi guys!! I was so honored to sit down with Jordan Syatt this week, and chat about everything from BS fitness trends to his gap year before going to university, and how that changed his career for the better. He is truly so humble, and was a listener suggestion, so keep them coming!!  We get into everything from:  His intolerance for BS in the fitness industry & what he thinks the biggest (and...

Hey everyone!! WOW is this a jam packed episode of business tips. The amazing Lesley Logan joined me to talk about the last 16 years she's spent in the industry, building Profitable Pilates, Agency, being an author, and SO much more. We talked about: What it’s like to double your business overnight, and what it took to get there.  What goes into making your members happy  What consistency in...

Overwhelmed by social media trends? KLO gives us the best tips for social marketing!  Katie and Catherine of KLO Marketing give us their top tips to making social media easier and more fun!  We chat about:  Ideas for small businesses to utilize new instagram features  Hacks to repurposing your content across platforms  Tips for defining your content pillars  To grab my community building mastercla...

SOLO MARKETING EPISODE: Today I'm breaking down all of the non-negotiables for ensuring your business is set up for success.  We talk about:  How lack of clarity in your business is hurting your confidence  The systems that I recommend for hosting your website & email list My SEO tips to rank higher in google Resources from the episode:  To sign up for my foundational marketing intensive,...

Hey everyone!! Today's episode with Angela Manuel-Davis will literally change your day, week, month, and I am not exaggerating. Angela is the Chief Motivation Officer at AARMY , and a quick google search will tell you she's praised by Beyonce and Oprah, is LA's most inspiring trainer, and so much more. This episode was a total honor, and I can't wait for you to listen.  Resourc...

Y'all - Jessi Duley knows how to tell a story, that's for sure. Tune in to hear her story on building Burn Cycle , the effects of the pandemic, and what it means to build a TRUE community -- not just slap a hashtag on the word. This is an inspiring story, so buckle up!!  Resources:  To keep up with me on Instagram or shoot me a DM, click here !  To catch my masterclass on community build...

Hi everyone!! Join me and Miki Ash talk all things virtual studios & apps today! Miki is the founder of The How App , a wellness app filled with all level workouts + yoga practices, guided meditations and everything you need for your daily rituals. We also chat all about how yoga has changed over the last decade, and how Instagram + yoga influencers have gotten lumped into that. Her story is r...

Hey everyone!! Before we get into 2022's AMAZING guests, I wanted to start this year with my absolute top tips for business in 2022. These are a compilation of things I work with my clients on (my Forever Friday non-negotiables), what I've learned through observing some amazing businesses this year, and what I've noticed has made my own business stronger. Don't forget to share...

Resources: To keep up with me on Instagram or shoot me a DM, click here !  To catch my masterclass on community building, click here !  & remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!  To learn more about my best-selling business course. Five Weeks to Waitlisted, for fitness entrepreneurs that details my sign...

Resources: To keep up with me on Instagram or shoot me a DM, click here !  To catch my masterclass on community building, click here !  & remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!  To learn more about my best-selling business course. Five Weeks to Waitlisted, for fitness entrepreneurs that details my sign...

Hey guys!! We're joined by Sam Cutler from The Fit Fatale today, and she's giving us the how-to on launching a super successful influencer program to boost your business. We go through what you need to do from a brand side to secure great creators, and her tips on the creator end of what makes a partnership great. We also chat about the company she's building, CloutDesk, and how tha...

Hey everyone!! This is a juicy one - Portia reached out to me after hearing some conversations on episode 36 with Bryan Myers that she wanted to chime in on. Featured by Well + Good , Portia Boston is a certified fitness professional and diversity & inclusion educator and consultant based in New York City.  We get in to everything that you can do as a studio to promote diversity, message your...

Hey all!! Get ready for this episode to seriously light you up if you've been feeling a little burnt out. Jayel Lewis is an OG in the fitness world, and I was thrilled to be able to sit down with her and talk about where we see Fitness Entrepreneurs making mistakes with their business models.  Resources! To keep up with me on Instagram or shoot me a DM, click here !  To catch my masterclass o...

Well guys, the title says it all. This is an episode that I laughed pretty much the entire time during, and I know you will, too. All jokes aside, Isaac has created an amazing legacy for himself, by raising over $1.5M for charity since the pandemic hit. He's gained international fame by being one of the most fun workouts, and his personality is absolutely infectious. Get ready to be super ins...

So honored to bring you guys Bryan Myers today, CEO & President of SolidCore. Bryan talks to us about his recent fight to keep studios open in D.C., expanding scores of SolidCore studios over the last few years, and about the lack of diversity in the boutique fitness industry. It's jam packed, one of my absolute favorite episodes, and I hope you love it!   To keep up with Bryan on Instagr...

Friends, do not sleep on this episode - Matt Nolan joins us to talk about the last seven years in his fitness journey, and how he turned a part time instructor gig into a successful career path, with his current role as Chief Curriculum Lead at Barry's.  We get into:  The perfect formula of a great playlist  The overlap of being an entertainer & a fitness trainer, and how to make a musica...

In today's episode, we're joined by Brittany Barnhart, CEO and Founder of Powerhouse Brand Studio. Brittany walks us through her process of branding, implementing strategy, and gives us some insight into the biggest mistakes she sees entrepreneurs make in the early (and not so early) days.  We go through:  The top 3 mistakes she sees entrepreneurs making with their branding Making real t...

In today's episode, we get a glimpse into Alysia Pope's life and business, @purelypope , which she has built through sheer hustle and determination. Alysia is an Instagram Influencer, podcast host, health coach, and so much more -- and she's sharing with you guys how she got to 14K, how she manages the different sections of her business, and so much more! She's such a light and...