The Friday Society

Welcome back everyone! I was so honored to have Erin Claire Jones , a Human Design guide, join me on The Friday Society Podcast this week! Before you hit play, I recommend pulling up your human design type right here !  Human design is a tool we can use to learn about ourselves and understand how our personal style can impact running a business. In a world where we are constantly seeking personali...

Hey team!! In this episode I answer all of your email marketing questions. Email marketing is a MUST and one of the best way to turn viewers into paying clients. We cover: 1. How should I segment my email audience? 2. What are some best practices for sending emails? 3. What's a good open rate? What's a good click through rate? What's a good unsubscribe rate? 4. What types of lead ma...

Hi guys! Back for another ask me anything episode - the four questions I answer today are:  1. If I'm just starting to look at my systems & marketing strategy, where should I start?  2. Do I have too many pricing options?  3. How often should I raise prices?  4. Should I grandfather clients into my prices?  Download my app! It's a free marketing coach in your pocket. To keep up with...

Hi guys! Back with another AMA, and today we're covering all things THREADS, the new social media platform from Instagram, and creative ways to engage those on your list & followers that haven't purchased from you yet. Enjoy!  Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Societ...

Hi guys!! Back with another AMA -- as always, please submit questions to foreverfriday.co/ama !  This week, answering,  1. When should I start a membership?  2. Will starting a membership confuse my audience?  3. Am I too small of a business for marketing?  4. When should I start marketing?  Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow m...

Hi guys! We're back for a second ask me anything episode! Today we cover: The basics of SEO  My take on capping a membership/ what to do if you have more than enough interest The best ways to communicate with your new, intro, and lapsed clients Submit your questions for next week HERE !  Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow...

Eoin Finn , founder of Blissology , is BACK for part two to talk all things nervous system!  We talk about: Why nervous system restoration and maintenance is so essential to build our lives around How we NEED all three elements of energy, grit, and rest A little bit of the science behind what's happening to our hormones when our nervous system is out of whack  And of course, so much more!  Do...

Hi guys! Starting today, I'll be uploading TWO episodes each week. Mondays will be Marketing Mondays with Alexa, and Fridays will be our guest episodes! Today we're covering: 1. Where do I start with automations? (the Client Journey webinar I mentioned can be found inside The Friday Society Membership !) 2. How do I start a client appreciation program?  3. How do I market that I'm o...

A must listen!!! I was so thrilled to have Lesley Logan back on the show (her first episode can be found HERE ) and we get into so much good stuff. It's a must listen for everyone in business -- not just Pilates owners! We get into: The many different streams of Pilates — classical Pilates, contemporary, megaformer… where to begin Abundance mindset — how to tell someone you might not be the i...

Today I sat down with Eoin Finn the Founder of @ blissology . Eoin Finn has been regarded by Oprah, Yoga Journal, Lululemon (where we met) and is said to be one of the best yoga teachers of our time. We discussed the business of yoga and why it has been in a decline. He shares how there is oversaturation in the market, expensive overhead issues, and why yoga shouldn't try to compete with the...

Hey y'all! We're back for April's Marketing Must Dos! As mentioned, you can find all of the past marketing must do posts HERE on the blog. Enjoy! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click...

In this episode, we go deep into how to create sales copy on social media and in your sales emails that feel exciting, good, and NOT cringey! We've all been there, and it's time we talk about it.  In this episode we cover:  Copy is your greatest sales person All the times we’ve have been really excited about buying something — that's an exchange of excitement, and people feel that w...

Resources from the episode:  2022 analysis workbook Episode 10 with Gabby Cohen  Nurture Sequence podcast episode Nurture sequence visual representation  Full blog post Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusiness To join the The Friday Society Membership, click here To join my newsletter for free marketing advice...

WOW this one is PACKED. We get into... The breakdown of a great class  How much autonomy do you give your instructors vs. how much of a formula should you follow (from a branding perspective)?  How to protect your business from a rockstar instructor or pillar leaving and so much more. To hear my episode on The Fitness Career Master Podcast and check out their show, click here ! To learn more about...

Hey everyone! We've got such a great episode centered all around core values & instructor development. Noël's story is just amazing -- and the companies she's worked for has informed her hospitality strategy that is world class.  We get into:  Being a part of Soulcycle’s initial training groups and not getting a teaching job  “There’s a very big difference between being able to...

Hi everyone!!! Happy New Year! I hope that your January is off to a great start, and that you’re feeling both excited for the new year, and grounded in your foundations. It’s never too late to do a deep analysis onto your 2022 year, so if you missed it, you can grab my year end analysis workbook right here . As always, here are our monthly must dos to continue to grow your business in a fun &...

Lauren Shoenfeld, Co-Founder of Active Core Consulting, joined me on the podcast to discuss financial tips for health and wellness businesses. We discussed the importance of understanding your P&L, price increases, and practical tips for recession-proofing your business. This is an episode where you will want to take notes! To get Lauren's guide to trash expenses you don't need, clic...

Hey everyone!! Super excited to bring you a content packed episode with Rachel Apfel Glass , CEO and Founder of Glosslab ! Rachel and I got to talk all about her story from beginning to present on pre-research, opening, and growing Glosslab to the 20+ and 20 coming) location nationwide nail care chain.  Here's just a short list of what we get into:  Disrupting an industry and creating a chain...

If you don't know Aly yet, prepare to fall in love with her story and evolution! In this episode, we chat about The fun story around how she actually started teaching fitness How fitness has shifted from being a die-hard at one studio, to clients being fans of multi-modality workouts  Adding new revenue streams and preparing for your future  The power of sound healing and her new business  To...

Hey everyone!! In this episode, Jeana and I talk all about the evolution of A Sweat Life over the last decade, how fitness can just be about having fun and meeting friends, and learning how to listen to your community. To keep up with A Sweat Life and learn more about the events they host, click here !  Download my app! It's a free marketing coach in your pocket. To keep up with me on instagr...

Hi everyone!! We’re back this week with a solo episode this week, and I’m spotlighting my November Marketing Must-Dos for you, and going deep into each!  If you’re new here, each month, I send out a newsletter with my top 3 things I think you should be doing to build you business.  To view the marketing must dos of past months, head to the blog !  To learn more about Five Weeks to Waitlisted Cours...

Hey friends! Case Kenny joins us today to chat about all things mindfulness. He gives us: tips to understand what we're bringing to the table, both in our personal lives and in our businesses tools to understand fact vs. fiction with self beliefs so much more To follow Case on Instagram and see all he's up to, click here ! To sign up for my newsletter, click here ! To get my free small b...

Elizabeth is such an inspiration to me, and I was so so lucky to find her website templates & her podcast in the early days of my business, because so much of what I’ve learned and optimized has come from her recommendations. This episode is jam packed, and I know you guys are going to love it!!  Our main topics:  Revenue Streams: diversifying your revenue streams, when to know you’re ready fo...

I cannot wait for you all to listen to this episode -- Brett Eaton is a High Performance Coach, and every single line of this podcast is an amazing golden nugget to reflect on.  We chat about: How to identify the core values that drive you, and how to make sure you’re actually scheduling those into your day  The one question that you need to keep asking yourself, to make sure you don’t stop growin...

Sadie Kurzban is the Founder of 305 Fitness and is a jack of all trades in her business. I mean, wow, Sadie does it all! 305 Fitness is a business entirely managed by women and is thriving! Her journey started with body image issues and then she decided to debunk the ‘acceptable’ body image set by society.  As her love of fitness grew, she fell in love with teaching and bootstrapped 305 Fitness at...