The Freedom Project

Two months back, I had a “fuck it” moment. It’s not every day you get the chance to go on a ski mountaineering trip of this kind. I no longer live 45 minutes away from the best skiing in the world. I live at least 5 hours, a plane journey, and multiple countries away. Because of this, big trips: Cost a lot more money Take a lot more time Are a big interruption to my family and my business   For ma...

At some point in life you’re going to have to drop the identity you’ve built up and change who you are. Sometimes, this comes at the end of a challenging career when you’ve realised you’re just not going to make it. Other times, this is when you’re doing incredibly exciting and daunting things. For example when you’re moving onto another stage in life. When Jackie Paaso decided to give up on her m...

True: a journey of a thousand miles begins with a single step. But, that step must be in the direction of travel. Plus, it helps if each step covers as much ground as possible. Today, I’m going to show you how you cover as much ground as possible each and every day. Because if you fail to make the most of every single day, you’ll end up looking back at yet another year of stagnation. We’re going t...

What kind of person is compelled to travel from the lowest point in every continent to the highest through human power alone? Well, the same kind of person who is willing to walk the length of the world’s largest freshwater lake whilst it’s frozen over. And the same person who ends up in the hands of Uzbek interrogators accused of narcotic smuggling. This person is adventurer, explorer and expedit...

Why do you fail to commit to your goals? With my clients, I’m looking for four signs they’re actually committed to their goals. Not just engaging in mental masturbation… …a lot of people are doing the latter Here’s another way to put it (crass language upcoming): A client once said to me, “you know what’s different about your coaching compared to the rest of what’s available, Tom? It’s the differe...

In a life of adventure, you’re going to have injuries. Some will be minor scrapes. Hopefully, you’ll avoid the life changing ones. But, in doing difficult things, life changing injuries are a real possibility. How do you cope with the initial injury? How do you adapt your life on the other side? And how do you maintain your identity when you have injuries such as these? These are all questions tod...

In this podcast, I'm excited to take you through the incredible transformation of one of my clients, Louis, who went from feeling trapped and unfulfilled to achieving resilience, emotional stability, massive productivity, and total freedom. Louis' journey is a testament to the power of science-based high-performance coaching. Today, I'll walk you through the exact step-by-step process we followed...

Alex Staniforth is an adventurer, endurance athlete and speaker. He survived the two biggest disasters to have struck Mount Everest including the 2015 Nepal earthquake. He also has endured epilepsy, a stammer and bullying since childhood but has turned this adversity into an opportunity.   Today on the freedom project podcast, Alex and I discuss: Cultivating that drive to achieve excellence in eve...

Psychologists and counsellors aren’t supposed to look like this. Brian’s thick beard hangs halfway down his chest. He’s jacked too. A heavy set bodyguard turned powerlifter with thighs the size of my waist. Brian turns to his wife: petite, pretty, with an intense wisdom. Carrie also lifts - it shows - and her tattoos cover the majority of her skin. Mental health professionals are meant to be plain...

Gareth Timmins is a former Royal Marines Commando, emerging behavioural/cognitive scientist turned published author of: Becoming the 0.1%: Thirty-four Lessons from the Diary of a Royal Marines Commando Recruit. Having previously completed a BSc (Hons) in Forensic Psychology, Gareth is currently exploring PhD Research – focusing on how humans Gauge Atmospheres in life-threatening situations, and th...

I spent years attempting to balance adventure & business.   I thought that more business skills would create the freedom I sought.   I was wrong.   Business skills need to be combined with personal skills in order to be effective.   Today, I’m going to teach you the 4 most important concepts which help me personally strike that balance and help my adventurepreneur clients do exactly the same....

Tim Howell is a Base Jumper, Alpinist and former Royal Marines Commando. Tim was the first person in the world to climb and then base jump all six of the great north faces of the Alps and the first Brit to ski-base jump.  In this podcast, we discuss :  Tim’s key lessons from over 1000 base jumps.  How to dispel fear. Why luck doesn’t play a role in his safety.  Tim’s best failure. The highs and lo...

9 years ago, I completed the toughest basic military training in the world.   I changed a lot during the two years it took me to become a Royal Marines Commando. I learned lessons I still find invaluable today.   I rely on them in the mountains as much as I do running my business. I think they’re now a part of who I am and what I teach to my clients.   My hope is that you will be able to use these...

Andy Torbet has been described as the Underwater Action Man &  "SCUBA Daredevil". Andy is a former soldier, underwater explorer, stunt performer, cave diver, free diver and essentially anything I've ever considered cool from when I was six years old right up to today. In this conversation, we'll cover: How Andy Completed some of the hardest course the British Military has to offer. Are there a...

There are 6 killer tools my clients frequently use to help them perform at the highest level possible. Today, I’m going to tell you precisely what those things are.   Performance coaching is often too theoretical. You get a lot of good ideas, but not enough “how to”. Yet it’s the actual repetition of action that creates change.   You have to put the reps in.   Most people never get to this stage o...

Kevin Gaskell is an Entrepreneur, business owner, leadership speaker and adventurer. In the boardroom, Kevin has been responsible for revitalising Porsche on the cusp of collapse in the early 90s. Outside of the business world, he has set the world record for the fastest row across the Atlantic Ocean, has been to both Poles twice and climbed some of the world's highest peaks. In this conversation...

My clients seek two things above everything else: adventure, and freedom. These are the four rules I teach them to shortcut the time it takes them to reach it. I learned these the (very) hard way. My clients pay top-dollar for my help implementing them. In this podcast, I’m going to give you them for free. I started my first business because I wanted ultimate freedom. It ended up trapping me becau...

Today's guest is Louis Papot. Louis is a client of mine who has been working with me for the past nine months.  He is a fantastic coach within the fitness realm & in this episode we discuss the main lessons he's learnt to him forward in his mindset, diving deep into values and how to apply that for yourself.    Louis' Instagram : coach_louis_pap

The theme that unites you - the readers of this blog - is the drive to become better. It’s also what makes you and I the same. I’m obsessed with becoming better. But aside from the phrase “I want to be the best version of myself”, you probably don’t know what that actually looks like for you, and have even less idea of how to actually do that. So in today’s podcast, I’m going to show you step-by-s...

Today’s guest is George from TheTinMen. George fearlessly dives into uncomfortable conversations and unearths the raw truths often left unspoken. Through his platform @TheTinMen, he sheds light on the lesser explored aspects on gender equality. In today’s episode, the topics we cover are : What we don’t know about male suicide Why therapy for men doesn’t always work  Gender pay gap The education c...

This podcast will show you exactly how to use personality testing to become a far better business owner. I’ll be showing you the exact process I use to help entrepreneurs and business owners become a better version of themselves and therefore create a more profitable business that gives them more freedom.   Let’s cut to the chase. You’ve probably done a few personality tests before.   You hear abo...

In today’s show, we are joined by the wonderful Tim Stevenson. An entrepreneur, healthy enthusiast and an advocate for living to the fullest. In this episode we will take a deep dive into the roles we play in our life & the art of setting up a successful business (especially when you aren’t employable). Tim will also share his top 3 exercises for maintaining optimal shoulder health & embra...

Today I’m going to teach you 4 lessons from Stoicism that I impart to my highest performing clients to take them to their next level of lifestyle design and success.   First, know there are four main contributors to your mindset. Physiology, psychology, beliefs, and your personal philosophy.   It’s the final one that we will focus on today. The objective in developing your personal philosophy is t...

On today's show, I am joined by Tom Grant.  Tom is an IFMJA Mountain Guide, who specialises in steep skiing, he is a climber and alpinist.  Earlier this year, Tom was my mountain guide, and I instantly got the impression of his mindset as calm, focussed, purposeful and much more.  In this episode, we explore Tom’s mindset, where it comes from and how you can apply it to your training, life and bus...

If you want to create change in the way you run your business, and the lifestyle it gives you, you have to change the way you think about it. So many of my clients come to me when they’ve been stuck in the same way of thinking for years. They’ve been running into the same kind of glass ceiling for years, and they’re ready to make change. To create the change they want, they need to flip the way th...