The Freedom Project

What does it take to build personal independence & complete financial freedom?   The golden rule is that while you can get rich trading your time for money, you can never build wealth. In the past few months, I have decided to go all in on building my personal financial freedom in a way that is both authentic to me, and creates something that gives my greatest gift to the earth.   To do this,...

Welcome, fellow adventure seekers and entrepreneurs, to a narrative that unfolds not just a story, but a quest—a quest towards self-discovery, growth, and embracing the unpredictable path of adventure. This journey is not for the faint-hearted. It's for those among us who crave more than the mundane, who aim to squeeze every drop of essence from the life we're given. It's a tale of transformation,...

As a business owner you’re constantly faced with the same conundrum: pursue what’s expedient, or pursue what’s meaningful. Especially when it comes to marketing, the dilemma is ever present. Marketing has typically been viewed as unethical, immoral, and exploitative. But, I believe it's possible to bring your product or service to market ethically, morally, and congruently. One person that has hel...

We all know a great mindset is key to achieving your business and life goals, but we often lack the actual steps to creating long lasting change. In this episode of The Freedom Project with Professor Martin Jones, we discuss the principles behind creating a mental performance training plan. Including… How to conquer physiological and psychological pain Why the pursuit of mastery is essential for d...

Being a Stoic is fashionable these days. It’s also exceptionally effective at helping you get the things in your life that you actually desire. I’ve helped many clients in the Adventurepreneur Collective successfully apply it to their biggest challenges & I’ve seen the incredible results it reaps. However, for so many, Stoicism is a ‘nice to have’ and is far more theoretical than practical. Ma...

Are you playing the music? Or just playing the notes? Last night was a surreal experience. At the front of the audience was a stage where every musician for fifty kilometres took their turn in performing. Teenage rock bands, a full orchestra, the local school, a choir, and naturally with this being France, a trio of accordionists, each stood on stage and delivered their recitals. Some were incredi...

Welcome to "The Freedom Project," a podcast that celebrates the spirit of adventure and those who live it to the fullest.  Today, we're honoured to welcome Alastair Humphreys, a man whose name has become synonymous with adventure and exploration.  Alastair, recognized as a National Geographic Adventurer of the Year, has inspired countless individuals through his incredible journeys and his advocac...

Welcome back to "The Freedom Project" podcast, where we explore the thrilling intersection of adventure and entrepreneurship. Today, we're super excited to bring you a special interview with Mandy Hickson, a true force of nature and an inspiration to all adventurepreneurs. Mandy's story is nothing short of extraordinary. As the only female pilot in her Front Line Tornado Squadron, she flew multimi...

Welcome to "The Freedom Project," where we explore the intersection of ancient wisdom and modern life.  Today's episode features Jennifer Baker, a philosophy professor from the College of Charleston, known for her expertise in Stoicism and virtue ethics.  Jennifer brings Stoicism into contemporary contexts, applying it to personal and professional challenges, and exploring its relevance in today's...

Welcome to "The Freedom Project," where we delve deep into the lives of those who embody resilience, innovation, and the spirit of adventure.  In this episode, we're incredibly excited to introduce Lindsay Bruce, a man whose life is a testament to the power of transformation and the warrior spirit.  Lindsay's journey is extraordinary – from the demanding world of the SAS, where he honed his skills...

Live your life as an adventure. Not as something to be endured, but embraced. A challenge designed to forge you into the very best version of yourself. THAT is what life is. In this conversation, my guest Mark Agnew shares his secrets to a grand adventure. Including… The three components to ensure that every adventure gives you what you seek What you learn about failure and success from two aborte...

Life either happens to you, or for you. In Neil Laughton’s case, he chose the latter. I say chose, because what could have been setbacks were turned into the events that made him the man he is today. That is our constant choice. The ability to lean into life as the adventure it is. Not something to be shied away from, or resisted, but embraced. It’s that willingness to lean into, and engage with o...

Physios, just like climbing coaches, chefs, bankers, and hell, even adventurepreneurs, aren’t all made of equal quality. Some are stuck in techniques of the 1980s. Others are on the bleeding edge of the most advanced research. Some are uncaring and impersonal. Others are highly personal and connect with you. So how do you tell the difference? And what should you look out for? Particularly as a mou...

From Despair to Determination: A Decade of Transformation Ten years ago, I was a broken man, standing in a job centre, completely broke and filled with false pride. This moment marked the beginning of a remarkable journey of self-discovery and transformation. Fast forward to eight years ago, I took a bold step by investing in a gym, a decision that was less about finances and more about exploring...

When asked why risk it all to be the first person to climb Everest, George Mallory responded with a mysterious answer that speaks to so many explorers, adventurers, and mountaineers. “Because it is there.” There’s something in many of us adventurers, that looks at the magnificent peak as a writer looks at the blank page. It is just beckoning to be explored, to bear witness to our striving and crea...

Your family, your clients, even your dog. If you give to those around you without expectation of reciprocation, your life will be meaningful and eventually, you will be rewarded. Fail to look after yourself though and you never be able to give fully. Whether you’re building a business, nurturing your family, or leading a polar expedition, mastering the balance of prioritising your greatest asset,...

Returning from his sixth overseas deployment in seven years, Nick Goldsmith hit rock bottom. Complex PTSD consumed Nick’s life. He used traditional forms of therapy that were provided by the military, but they didn’t fully provide what he needed. Rewilding himself gave him a pathway to connect with a more authentic version of himself. His woodland gave him the opportunity not just to reconnect, bu...

Addressing a group of open-minded men, I delivered what I believed was a compelling talk. From the outside, my life seemed perfect. I was a newlywed, a successful entrepreneur, a former Royal Marines commando, a skilled outdoorsman, and a dog owner. However, beneath this veneer of success, I was grappling with deep-rooted imposter syndrome and a persistent sense of emptiness. Despite my external a...

The death of a parent and a friend pointing out that you need to get a life. You wouldn’t elect for these two things if you had that choice. But these two things proved to be turning points in Stella Kamba’s life. She lived the corporate life and was excellent at it. But something nagged at her to do something more aligned with her true self. That thing was to start More Life Adventures; a busines...

Meet the godfather of freeskiing - Mike Douglas. Mike - alongside a handful of others - reinvented ski technology and therefore the future of skiing itself. After being instrumental in the creation of the twin tip ski that unlocked a completely different style of skiing, then becoming a mainstay of the pro skier scene, Mike turned his attention to creating ski films. In doing so, he became an icon...

What could possess a man to run the fastest known time from the base of the valley to the top of Mont Blanc and back? The thrill of adventure, the unknown, and the chance to test oneself. Iain Innes spent years making his way into professional ski racing. Eventually he realised this wasn’t his journey, and took a step back from his life long goal. Without this structure, Iain entered the unknown....

Does your scarcity mindset create a life you secretly despise? I used to have a horrendous scarcity mentality. There was never enough time. There was never enough money. There was never enough X, Y or Z for me to really live the life I want. This royally fucked me for years. It’s not like I wasted those years. But I certainly didn’t make the most of them. I dragged myself out of that hole over the...

The conventional path never was for Willis Morris. Willis sought another kind of freedom. He moved from indoor climbing to alpinism, and became world class at it. Then from alpinism to speedriding. He wanted, in his words, “the toughest way up, and the gnarliest way down.” What’s more, he chose to teach himself how to speedride. This podcast is an exploration of: How to learn any skill What you le...

I’ve seen countless people massively shift their levels of performance. And I’ve seen countless fail to change anything at all. The latter end up mediocre, miserable and resentful. The former ends up free, successful, and satisfied. Which camp you fall into is not down to luck. It’s down to your choices. There are five choices adventurepreneurs make time and time again which ensure mediocrity. Tod...

Adventure comes to us in many different forms. For some of us, the mountains, the sea, or the sky reveals itself to us as our path. For others, our call to adventure is a literal call to arms. A signal reveals itself to us and whispers “this is your journey, this is your gauntlet”. The price of admission is mighty, and the potential cost is your life. The adventure of a military career is rewardin...