The Franchise Marketer Podcast

He bought his first gym at 21 with money a member fronted. At 24, he became franchisor himself and inherited a near-legal mess with unhappy franchisees. Sam Waller, CEO of Stepz Fitness ( https://stepzfitness.com.au/ ), joins Joel to give an honest acc...

Most franchisors expect leads after two months of posting. Amrit Dhaliwal waited three years. Now serious prospects watch 30 hours of his content before they ever inquire. Amrit is the CEO and founder of Walfinch, a UK home care franchise with around 4...

Recorded live at Digital Marketers Australia 2026, this is Joel Kleber's keynote on the Franchise Trust Engine, the content system behind Jim's Group's growth from a 10-year plateau to 8,400 new franchisees in 6 years. Joel walks the room through the 1...

Organic search traffic is collapsing across every franchise category and most agencies pitching AEO and GEO packages do not understand what they are selling. Madeleine Zook calls it exactly as she sees it. In this episode, Joel Kleber sits down with Ma...

I enjoy talking to founders. I have massive respect for people who have an idea and go out there and create it. That's exactly what Bryan Shankman did with Lead Truffle. This is a video episode if you want to see it action, check out the YouTube channe...

99% of Jim's Group franchise buyers say video influenced their decision. This is the system that made that possible. This solo episode breaks down the Trust Engine method, the six-step content framework built at Jim's Group since 2019. Since implementi...

Rhianna Clavering manages a seven-figure national marketing fund across 150 franchise offices, and she breaks down exactly how it works. Rhianna is the National Marketing Manager at Caremark, a UK home care franchise and BFA Franchise of the Year. She ...

In this episode, I pull back the curtain on the exact AI tools I and my team rely on daily to run marketing for franchise brands. No sponsored mentions, no affiliate links — just the real stack. I break down how I use Opus Clip to repurpose long-form c...

Most people jump straight into AI tools without setting up the one thing that makes them actually work for you. In this episode, I'm sharing my number one AI tip — building your AI brain. Your AI brain is a structured folder system of your knowledge, v...

James Farquhar built a full franchise management platform on Replit for around $90 a month. A dev team would have charged $400,000. In this episode, James Farquhar walks through how he and Troy Nathan are building Footy Nippers, an early years sports m...

Brent Dowling has seen franchise growth from every angle. Franchisee, franchisor, advisor, and yes, former pro snowboarder. In this episode, we get practical about what actually moves the needle going from 0 to 100 franchisees: lead flow, validation, s...

Susana Hands (The Franchise Lady) breaks down how to attract better franchisees, not just more leads. We cover ideal franchisee avatars, founder-led sales, content-first trust, and simple nurture that actually converts. To learn more visit - https://su...

Most franchise brands still try to grow behind a logo. Darcy Ellis went the opposite way. At 29, Darcy has built HitFit into a fast-growing boxing fitness franchise by putting the owner back on the gym floor, going all-in on local content, and using hi...

What does it take to scale a lawn care business from a single mower to more than 150 franchise locations? In this in-depth interview, Mike Andes, founder of Augusta Lawn Care and one of the leading voices in the home-services industry, breaks down the ...

In this episode, I break down how to build trust when no one knows your franchise brand yet. I unpack Google’s 7-11-4 Rule—7 hours of content, 11 touchpoints, 4 locations and show how I’ve used this approach at Jim’s to consistently attract high-qualit...

In this episode, I chatted with Andy Baker, founder of Sesimi, the creative automation platform that’s transforming how franchise brands produce marketing content. If you’ve ever struggled with slow approvals, inconsistent branding, overloaded creative...

In this episode, I talk about how to build your own AI CMO. To see the video of this, make sure you join my Franchise Marketer newsletter - https://franchisemarketer.beehiiv.com/

I sat down with Laura Ridley from The Checklist Group. She’s helped franchises like Success Tutoring explode from a handful of sites to more than 160 territories. We talked about why pre-sales matter, why most franchise owners lose momentum the moment ...

In this crossover episode, I join Glenn Walford on The Franchise Everything Podcast to unpack how Jim’s Group built one of Australia’s biggest franchise networks fuelled almost entirely by video marketing. I share how he started with one videographer a...

Former BFT growth leader Jason Clark reveals how he helped scale Body Fit Training from 12 studios to 300+ locations across 13 countries. He shares the franchise sales systems, Meta ad strategies, and content approach that built a global brand. A must-...

At just 17, Michael Black launched a tutoring business from his parents’ spare room. Less than a decade later, he’s built Success Tutoring into a fast-growing franchise with 45 locations across Australia and New Zealand. In this episode, Michael shares...

In this episode of the Franchise Marketer Podcast, I chat with David List, founder of Trade Magnet and a former tradie turned automation specialist. David shares how he went from being a sparky to building advanced automation systems for trades and hom...

In this episode of the Franchise Marketer Podcast, I recount how we expanded our franchise network from 2000 to 5700 franchisees across Australia, New Zealand, and Canada within six years. I share my career transition from law and compliance to digital...

In this episode of the Franchise Marketer Podcast, I, Joel Kleber, CMO of Australia's largest franchise, The Jim's Group, dive into the concept of Franchisee-Generated Content (FGC). I discuss effective strategies for leveraging FGC, including offering...

Want to crack the LinkedIn algorithm and create viral content? Discover the exact AI-powered system I used to grow Jim Penman (CEO of Jim's Group) from zero to 30,000 followers and LinkedIn Top Voice status in just 6 weeks. In this episode, you'll lear...