Joel Kleber

The Franchise Marketer Podcast

Business EN ↓ 33 episodes

The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.

Author

Joel Kleber

Episodes

Is SEO Dead? Ex-King Kong SEO Head Reveals the Truth About AI Search 21.07.2025 1:08:16

With AI search taking over and everyone panicking about the future of SEO, I sat down with Dean Gravina, former Head of SEO at King Kong and Megaphone, to get the real story. What he told me might surprise you. In this episode, Dean reveals: ✔️ Why he ...

I Cloned My Boss with AI (And You Can Too) 14.07.2025 16:47

What happens when you feed 6 years of content from your CEO into an AI system? I share how they created a digital clone of founder Jim Penman using Delphi AI. In this episode, discover how I transformed 1.4 million words of content into a 24/7 digital ...

The Video Marketing Lie Franchise Brands Keep Believing - Interview with Tim Beanland 16.06.2025 45:16

Episode 3: The Only Expensive Video Is One That Doesn’t Convert (with Tim Beanland from Video Authority) Forget flashy drone shots and corporate polish—your best marketing asset might be sitting on a USB or lost in a podcast episode. In this episode, J...

How to Win With Short-Form Video and Social Search (ft. Melissa Laurie) 08.06.2025 55:42

Want to master short-form content and dominate social search? In this episode, I sit down with Melissa Laurie, founder of Oystery Media and Asia’s leading expert in short-form video strategy. Melissa has helped brands like Luxury Escapes, RMIT, Hilton,...

How to get a Google Knowledge Panel and why it matters in 2025? 29.05.2025 13:13

I'm Joel Kleber, host of the Franchise Marketer Podcast. In this solo episode, I break down how franchisors, founders, and marketers can build authority online and trigger a Google Knowledge Panel. You’ll learn: Why being “Googlable” builds trust How I...

Why Every Franchise Brand Needs a Podcast (And How to Make It Work) 27.05.2025 20:01

In this episode, I share how we’ve used podcasts at Jim’s to help recruit nearly 2,000 franchisees in under six years. You’ll hear: Why real stories from franchisees build trust How I run the podcast each week with tools like Zoom, Calendly, and AI Wha...

Glen Walford on Why Franchise Marketing Needs to Change—Fast 11.05.2025 1:18:00

In the debut episode of the Franchise Marketer Podcast, I interview Glenn Walford, a veteran in franchising in Australia. Glen shares his journey from the military to franchising, discusses founding FranchiseBuyer.com.au, and emphasises the importance ...

Welcome to the Franchise Marketer Podcast with Joel Kleber 10.05.2025 3:52

Welcome to the Franchise Marketer Podcast! I'm Joel Kleber, your host and the Chief Marketing Officer at the Jim's Group. This brief introduction episode sets the stage for the insightful interviews and discussions I have lined up with industry experts...