The Forward Moves Podcast

As you know, coaching isn’t just about training clients - it’s about running an efficient business as well. In this episode, we’re joined by Steph, our new business consultant, to chat about the behind-the-scenes of growing (and actually scaling) her successful coaching business. We cover: 🔹 Why new coaches struggle without mentorship 🔹 The difference between growth and scaling (and why it matte...

In this episode, we are joined by our amazing Business Moves Consultant Steph Baker who is a seasoned online and nutrition coach from Within Reach. We've reached the final part of our Business Kickstarter series, and we’re exposing the biggest mistakes coaches make when structuring their offers and pricing their services . If you're undercharging, overcomplicating, or struggling to convert...

In this episode, we sit down with Coach Josh Sternberg—an experienced exercise scientist, sports nutritionist, and dedicated coach of seven years—who is the driving force behind Your Everyday Strength 💪 Josh shares the game-changing coaching strategies that helped him scale, the power of emotional intelligence in building lasting client relationships, and how his journey with ADHD and sobriety ha...

In this episode, we’re cutting through the noise and getting real about marketing strategies that actually move the needle for fitness coaches and small businesses. From the power of CRM and data-driven decision-making to crafting content that connects, we break down what works - and what’s just hype. We’re talking: ✨ Why lead generation should be your #1 priority. ✨ How to stop obsessing over v...

Big moves are happening here at FM! 🩵 In this episode, Ash and Keira sit down with team member Maddi to chat all things business - office revamps, exciting new offers, app updates, and how we're leveling up marketing strategies in 2025. From team dynamics to lead qualification and the evolving fitness tech space, we’re pulling back the curtain on what’s next for our business and the industry. We’...

From viral TikToks to coaching transformations, Finlay has built a personal brand that mixes authenticity with impact. As a DFYNE athlete and online coach, she’s turned her passion for fitness into a thriving business. In this episode, we chat about her journey—growing her social media, landing influencer deals, and stepping into coaching. Plus, we dive into the mindset shifts that helped her navi...

Download your customer profile activity sheet HERE 👈 Who is your ideal customer? In Part 2 of our 2025 Business Kickstarter series, Ash and Keira dive into why understanding your audience is crucial for building a thriving fitness business. This episode unpacks how to profile your customers effectively, and why relatability is key to selling your services. You’ll discover: ✔️ Why your ideal custo...

Want more clients and revenue in your fitness business this year? 🎙️ If you answered yes, this is the mini-series for you! In Part 1 of our Kickstarter series, Ash and Keira share how to streamline your fitness business with smarter systems. From automations and CRMs to cost-cutting strategies, learn the tried and tested tactics to set you up for growth. What You'll Gain ✨- Save time with automat...

In this episode, Ash and Keira chat with Brett Carrington, the passionate sports nutritionist and coach behind Redefined Nutrition + Coaching. Brett opens up about his journey from in-person coaching to creating a successful online business, sharing the lessons he's learned along the way ✨ Tune in for some valuable insights on the future of the fitness industry, plus how embracing change can fuel...

Ready to peek into the future of fitness? In our first episode of season 2 (yay), Ash and Keira dive into what’s coming in 2025 for coaches, gyms, and the fitness industry at large. From the rise of AI and wearable tech to the popularity of independent gyms and martial arts, we’re unpacking the trends shaping how we train, coach, and connect. We’re talking: ✨ Why fortnightly check-ins might just...

It's all happening! In this milestone episode, Ash and Keira reflect on the incredible journey of Forward Moves over the past year, sharing insights on how the podcast has impacted the business. They chat about our recent Upgrade campaign bringing exciting improvements to the membership, new team members, and upcoming plans. Tune in for a recap and a glimpse into what's coming in the new year! Loo...

In today's episode, Ash and Keira chat with IFBB Bikini Pro and Posing Coach, Lisa Reid, about the ins and outs of running a successful posing business. Lisa shares her journey from athlete to business owner, tackling challenges like imposter syndrome, client management, and balancing work with personal life. Hear her insights on building a loyal clientele, launching a posing business, and the pow...

We are back with the inside scoop on all the latest updates from our top training apps including Everfit, and HubFit! If you’re ready to make your systems smoother and your clients happier, don’t miss this roundup of app innovations that are changing the fitness business. Looking to make your move? ⁠Book a call with Ash⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Visit our website⁠⁠ Follow us on our socials ⁠⁠⁠⁠⁠⁠⁠Forward Moves I...

Bec Johnson joins us to chat about her evolution from face-to-face PT to running a successful online coaching business, The Bec Project. We dive into her journey, the highs and lows of building a brand, setting boundaries and how she’s managed to balance her love for fitness with running a growing business. Plus, plenty of laughs and real talk about what it takes to thrive in the fitness industry!...

In this episode of the Forward Moves Podcast, we chat with Rachael Toohey, founder of The Female Collective, about her journey from personal training to running a thriving online coaching business. Rachael shares the highs and lows of transitioning to an online model, how she found balance amidst burnout, and the importance of building long-term relationships with clients. If you're a coach consid...

In this episode of the Forward Moves Podcast, we dive into the ins and outs of personal versus business branding in the fitness industry. Alongside our graphic designer Rae and social media consultant Starr, we explore whether it’s best to merge your personal identity with your business or to keep them separate. If you're a fitness pro figuring out how to present yourself and your brand online...

Do you ever wonder what your branding says about your business?  Does your branding make your customers excited? Do you even like it?  We are excited to join you today with our very own Graphic Designer Rae, and, Social Media Strategist Starr to chat to you about all things branding. During this conversation we speak about how we build brands, what you should be focusing on with branding and how t...

Let's chat about some great updates that have happened recently on your favourite apps and we also take you through a new app that has surfaced recently called HubFit and all of Keira's thoughts on the app and if it might be right for you! Let us know what you think! Follow us on our socials ⁠⁠Ash's Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Keira's Instagram⁠⁠⁠ ⁠⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠V...

Are you wanting to launch a challenge this Spring on Everfit? We have you covered. We answer all the questions on how to set up a challenge in Everfit from the structure to the marketing behind it.  Follow us on our socials ⁠⁠Ash's Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠ ⁠⁠Keira's Instagram⁠⁠ ⁠⁠Forward Moves Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠Visit our website

We answer your questions in this episode. We touch on areas including employment, contracting, imposter syndrome, how many service options are ideal, and how you get social proof. Join us running through a new app on the scene called Hubfit and give you our honest feedback! Is there an app you would like us to audit for you and give feedback? Follow us on our socials ⁠Ash's Instagram⁠ ⁠⁠⁠⁠ ⁠Ke...

Join us as we talk to Steph from within reach. Steph is a powerhouse coach who has scaled her business from a sole trader ship to a company with multiple coaches underneath her. Steph talks about how she hasn't profited in 2 years, has had coaches train up and leave & what her next chapter looks like. Steph Baker Instagram Within Reach Instagram Follow us on our socials Ash's Instagram...

Join us today to find out about the marketing method that shocked us! We are also opening a head office in Brisbane! Jordan (Fitbooks) https://www.instagram.com/fitbooks_au/ Follow us on our socials Ash's Instagram ⁠⁠⁠⁠⁠⁠https://www.instagram.com/ashleytrobertson/⁠⁠⁠⁠⁠⁠ Keira's Instagram ⁠⁠⁠⁠⁠⁠https://www.instagram.com/keiwa/ ⁠⁠⁠⁠⁠⁠ Forward Moves Instagram ⁠⁠⁠ ⁠⁠⁠https://www.instagram.com/...

Do you want to know exactly what you need to do when starting your fitness business? Do you ever wonder if you are cut out for being your own boss?  On today's episode we speak about the tips and tricks of setting up your online business. Hear from our CEO in a Q&A style around the first 12 months of business.  Debt Collector Recommendation: https://www.collectmore.com.au/debt-collection/...

Today we sit down and chat with Meg from MGTVY coaching. Meg is a successful 6 figure entrepreneur who runs both a Fitness and Business Coaching service. Meg is the head coach of MGTVY who is rapidly expanding alongside her two coaches. Tune in as we speak about Meg's journey and cover everything from mindset to hosting her very own in-person event. Follow us on our socials Meg's Instagram...

It can be scary choosing the right training app for you and your clients and there are so many out there to choose from you want to make sure you pick right. But what is right for you isn’t what your coach friend is using. Let’s compare the top current training apps on the market and take a deep dive into Everfit & Trainerize. Listen for our biggest tips and our likes & dislikes between th...