The Forward Moves Podcast

Welcome back to the podcast for one final episode under the Forward Moves Podcast name. Before we officially hit pause and begin the next chapter, Ash is sharing the exact End of Financial Year checklist she's working through inside Forward Moves and with our coaching clients. From operations and systems to sales, customer retention, community, training apps, marketing and personal brand, this...

A little update from us 🤍 We’re officially putting the podcast on a short hiatus while we navigate a lot of big changes happening behind the scenes at FM right now. Between building our own technology, internal changes, client work, content, and honestly just trying to stay on top of life… something had to give for a little bit. The podcast deserves more than us trying to squeeze it in between ev...

Welcome back to another episode of the podcast. This week Ash and Keira are diving into one of the biggest conversations happening in the coaching industry right now… why business feels quiet, why leads slow down, and what coaches should actually be doing about it. This episode is packed with practical strategies you can implement immediately to improve your lead flow, build stronger connections o...

Welcome back to another episode of the podcast. This week’s episode is a casual catch up covering some of the biggest questions, conversations, and struggles currently happening in the online coaching industry. From apps and AI, to burnout, challenges, systems, and slow leads… we’re covering a bit of everything. We dive into the conversations coming directly from our community group and membership...

Welcome back to another episode of the podcast. This week is a little bit different… it’s a solo episode with Keira . Fresh off turning 31, this is a personal reflection on the lessons, mindset shifts, and realisations she’s been sitting with lately. No structure, no script… just honest thoughts and experiences. From relationships and self talk, to boundaries, energy, and how we move through life,...

Welcome back to another episode of the podcast. This week we sit down with Dylan Heycox, coach, athlete, and the founder behind INTNT. At just 21, Dylan has already navigated rejection in sport, hundreds of hours of unpaid work, elite placements with professional teams, and the early stages of building his own coaching business. This episode is a real look at what it actually takes to get started...

Welcome back to Part 2 of our conversation with Jordan Birch from Fitbooks, Accountant for Online Coaches & PTs. In this episode, we move beyond surface level finance talk and get into what actually matters when it comes to running a profitable coaching business. From understanding Xero and cash flow, to breaking down profit, expenses, and where most coaches are getting it wrong, this is the s...

Welcome back to another episode of the podcast. This week we sit down with Jordan Birch, accountant for online coaches and PTs, and founder of FitBooks. From leaving corporate and starting her own business, to working closely with coaches across the industry, Jordan breaks down the financial side of coaching in a way that actually makes sense. This is a conversation about tax, GST, profit, and the...

Welcome back to another episode of the podcast. Join us for a laid back catch up with Ash and Keira. A proper life update episode where we chat about what’s been going on behind the scenes, what we’re loving right now, and everything that needs to go straight in the bin. From gym changes and routines, to relationships, business, and the random things currently taking over our lives, this one is re...

Welcome back to another episode of the podcast. This week, we sit down with Harry Drew , coach, mentor, and passionate advocate for mental health. From chasing AFL dreams to facing the identity crisis that came with an injury, Harry opens up about the highs and lows of his journey. From battling mental health struggles to being diagnosed with ADHD later in life, Harry shares the personal battles t...

Welcome back to another episode of the podcast. This week we sit down with Bec Cameron, coach, martial artist, and founder of Long Game. From child protection burnout at 23, to surviving SA, to discovering she’s autistic later in life, Bec shares the layers behind the woman she is today and how those experiences shaped the way she coaches women now. This is a conversation about identity, nervous s...

In this episode, we sit down with Camellia Curreen, the posing coach behind 15 overall wins and six pro cards across her team, who turned what most competitors treat as an afterthought into a full time business. Camellia shares how she transitioned from a sales and product management career into building a niche coaching brand in the bodybuilding space. We unpack the reality of going from side hus...

In today’s episode, we sit down with Kayla Russell, a coach and corporate professional who’s navigated the highs and lows of the fitness industry, corporate life, and the in-between. Kayla shares her journey of leaving behind her online coaching business to work in corporate, only to realise that her true passion was still in coaching. She opens up about the challenges of balancing a career in cor...

In this episode, we sit down with Alana Coomer, founder of Abs By Alana, to talk about what happens when injury forces you to slow down and re-evaluate everything you thought defined you. Alana shares her journey through injury, identity shifts, and letting go of an all or nothing approach to training, coaching, and life. We unpack how her relationship with fitness changed, how that shaped her coa...

This episode includes discussion of eating disorders, disordered eating, and mental health. Please take care while listening and skip this episode if these topics feel triggering for you. Welcome back to another episode of the podcast. In this episode, Ash sits down with Sally Warren, founder of Let’s Evolve , for one of the most honest and vulnerable conversations we’ve had on the show. Sally sha...

Welcome to Episode 2 of our Kickstarter Series , where we’re diving into the marketing strategies that are going to make or break your business in 2026. If you’re tired of the marketing “hacks” and quick fixes, this episode is for you. We’re talking mindset shifts, how to execute marketing that actually works, and why consistency matters more than ever. In this episode, Ash and Keira discuss the i...

Welcome to Season 03 and the return of our most popular podcast series, the Kickstarter Series. We’re kicking things off with the backbone of every successful coaching business: operations. In this episode, we break down the systems, processes, and backend structure that allow your business to grow without chaos, burnout, or constant firefighting. From onboarding and check ins to payments, communi...

Welcome back to another episode of the podcast. In this episode, Ash, Keira and Rae unpack the biggest shifts happening in the fitness industry and what coaches need to prepare for in 2025. From the rise of running and Hyrox to the changes in consumer behaviour, tech, AI, gym culture, and the coaching business model, this conversation breaks down what’s actually going to matter next year. They cov...

Welcome back to another episode of the podcast. This week, Ash & Keira sit down with Zane Bormann, founder of Unbroken Performance & Nutrition, to unpack his journey from repeated injuries in the Air Force to becoming one of the most respected natural bodybuilding and nutrition coaches in Queensland. Zane opens up about the identity shift that came with leaving the military, how injury reh...

Welcome back to another episode of the podcast. This week, Ash and Keira dive into a topic every coach needs to understand — client overwhelm. They break down how to support clients who are struggling with motivation, feeling lost with their goals, or just mentally checked out. From reframing goals to having real conversations that build trust, this episode is all about bringing empathy and flexib...

Welcome back to another episode of the podcast. This week, Ash and Keira dive into all things tech and systems, offering valuable updates on the tools and platforms that coaches use every day. From the latest app updates to tech struggles and the real impact of switching platforms, they discuss the best ways to use technology to streamline your business and save time. They also touch on why some a...

Welcome back to another episode of the Forward Moves podcast. This week, Ash and Keira dive into a mix of real talk and marketing strategy. They start with a powerful chat on taking accountability online, what it means to own your mistakes, navigate cancel culture, and show up with integrity as a business owner. Then, they shift gears into Black Friday: the truth about e-commerce vs service-based...

Welcome back to another episode of the podcast. This week, Ash and Keira sit down for a chatty catch-up before diving into one of the most important topics for coaches, integrity in business. From qualifications and standards to comparing your growth with others online, this episode is a reminder to stop cutting corners and start focusing on what actually matters. 🎧 Inside this episode: ✨ The re...

Welcome back to another episode of the podcast. This week, Ash and Keira dive into the real reason your business isn’t growing online: your content. They break down what’s changed in the way people buy, why your videos might be falling flat, and how to create content that actually gets attention and converts followers into clients. 🎧 Inside this episode: ✨ Why your content is getting lost in the...

Welcome back to another episode of the podcast. This week marks a huge milestone, our very first episode filmed inside our brand new FM Studio. Ash shares the journey of setting up the space, what really goes into starting a podcast, and how to do it without spending $10,000 on gear. From budgeting and branding to co-host dynamics and audience engagement, this episode dives into the real behind-th...