The Forward Moves Podcast

Welcome back to another episode of the podcast. In Part 2 of 30 Lessons Before 30, Ash dives into the next round of lessons, the personal and professional growth moments that come with building a business and stepping into a new decade. From balancing work and life to letting go of perfection, this episode explores the importance of self-belief, collaboration, and taking radical responsibility whe...

Welcome back to another episode of the podcast. In this special two-part series, Ash shares the first 15 lessons she’s learned before turning 30 - the raw, unfiltered truths about business, growth, and what it really takes to build something that lasts. From the illusion of “freedom” in business to the power of tough investments, this episode dives into the sacrifices, mindset shifts, and hard-ear...

Welcome back to another episode of the Forward Moves Podcast. This week we sit down with Cade Robertson to unpack how he went from broke coach to booked out, built Zone into an invite only gym backed by major sponsors, and created systems that never miss a lead. Cade shares the raw lessons from failed ventures, the mindset that got him through, and the strategies that are actually working right no...

Welcome back to another episode of our podcast. This week, we’re diving into the underrated strategies that most coaches are overlooking, the ones that actually move the needle when it comes to growing your business. From signing ambassadors to using stories the right way, to simply asking for business, we’re breaking down why these simple moves are so effective.🎧 Inside this episode:✨ How to us...

Welcome back to another episode of our podcast. This week we get deep and personal about needing to show up even when you don't feel like it. 🎧 Inside this episode: ✨ Bad Body Image and returning from Europe ✨ Masculine vs Feminine Energy in Business ✨Am I working too much or not? ✨ Your lack of showing up is the reason why you are failing

Welcome back to another episode of our podcast. This week we answer from FAQS from our members in the Forward Moves Community . 🎧 Inside this ep: ✨ Your in the business of humans, so speak like one. ✨ Why you need to give away things to get business. ✨ Lead Generation vs. Consistency ✨ How to sell! ✨ How to price your services. ✨ & so much more! Our Instagram Ash's Instagram Keira&#...

Welcome back from our hiatus! We are so excited to be back to finish off season 2 with you all. Today we have a chatty episode where we bring in some new podcast segments. 🎧 Inside this ep: ✨ What our team is up to ✨ What is making Ash rage ✨ Things that you find embarrassing that actually aren't Looking to build your fitness business? Jump on a call with us Follow us on social Forward Mov...

She’s usually the one asking the questions around here, but we’re flipping the script in this episode as Keira takes the spotlight as our guest 👇 As a key member of the Forward Moves team, Keira shares her journey from virtual assistant to fitness business specialist. We dive into the evolution of her role, overcoming self-doubt, and the importance of systems in coaching. She talks about building...

The FM team is back on the mics - and this time, we’re talking about what’s been shifting behind the scenes, what we’ve learned, and what’s coming next for Forward Moves. In this unfiltered catch-up, Ash and Keira are joined by our business consultant Steph to chat through the evolution of our offers, the mindset shifts happening across the board, and how we’re doing things differently to help coa...

There’s more to health than treating symptoms - and in this episode, Dr. Daniel Kirkbride breaks down why 👇 From his early days as a personal trainer to becoming a functional medicine practitioner, Daniel shares what it really means to understand health at the root cause level . We unpack the limitations of conventional medicine, the role of data and blood work, and how stress, lifestyle, and eve...

Introducing our very first Mini Moves Snippets Episode! 🎉 We’ve pulled together some of the spiciest, realest, and most refreshing moments from past episodes with three industry powerhouses: Ash Lane , Jade Spooner , and Finlay Joyce-Noorlander . Whether you're a coach, creative, or just nosey (no shame), this bite-sized mashup is packed with honest conversations and lessons you’ll actually w...

The FM team is back on the mics - and this time we’re talking branding, content, and all the little details that make a big difference in business. In this fun and unfiltered episode, Keira is joined by Maddi (our marketing coordinator) and Rae (our design lead) to chat about what really matters with your branding and marketing for your coaching business. We’re covering:🎨 How branding influences...

Posing coach, mindset podcast host, and unapologetic force in the fitness space - Morgan Eldrett is here to share what success really takes. In this episode, we unpack the messy, fulfilling, and often misunderstood path of building a business in the bodybuilding world. We dive into: ✨ Why mindset is your secret weapon in coaching, competition & life ✨ The myth of “just getting lucky” (and wh...

From party phases to comp preps - and hospital shifts to breathwork coaching - Jayden and Sheoni Riggs have lived it all 💪 In this refreshingly honest (and fun) episode, we unpack their journey from personal transformation to building New Paradigm Coaching ( with the help of our Business Moves Program) - a business grounded in proactive health, emotional resilience, and real results. We talk: Jay...

Jess wears a lot of hats - single mum, gym owner, online coach - and in this chatty episode, she opens up about what it really takes to keep all the plates spinning 💪 We dive into how she’s built a thriving coaching business and community, why she refuses to sacrifice motherhood for success (or vice versa), and how living with lupus has shaped her approach to life, leadership and self-care. This...

What happens when you combine a no-BS nutritionist, an online fitness coach, and a business mentor with a tough-love approach and bulletproof strategy? You get Kate Morris—and a coaching career built on integrity, mindset, and serious emotional resilience ✨ In this episode, we unpack the myth of overnight success, the trap of victim mentality, how (and when) to fire red-flag clients, and why ment...

In this episode, business coach and gym owner Rhys Livingstone shares the real story behind building a wildly successful online coaching business — and investing in an $800K gym that hasn't made him a cent (and never will). We dive into the messy middle of business growth: hiring the right team, building loyalty, navigating loneliness, and what it really takes to step into a leadership role 💪 Rhy...

In this episode, we chat with Jess Morgan — food freedom advocate turned business coach — to break down what it really takes to build a coaching brand that cuts through the noise and converts. From navigating the online space with experience-backed strategy to using controversial content and freebies to spark real connection, Jess doesn’t hold back on the lessons she’s learned and the red flags sh...

In this episode, we sit down with Emily Mazz —online nutritionist, fitness coach, recipe developer and overnight weetbix queen 👑—to talk about how she built her brand, Mazzfit, from the ground up. Em shares her journey from teenage health obsession to full-time online coach, and what it’s really taken to grow her online business while staying true to herself. We unpack the shift from in-person tr...

Lachlan Trowell didn’t plan on becoming a diabetes fitness coach, but life had other ideas 💪 In this episode, we sit down with the personal trainer who turned his Type 1 diagnosis into a mission. From breaking down the real difference between Type 1 and Type 2, to unpacking how hormones, alcohol, and lifestyle affect blood sugar, Lachlan gets real about what it takes to coach clients with chronic...

In this episode, we sit down with Sequoia Stewart - FMG Bikini Pro Athlete and co-owner of Club 94 - to unpack what it really takes to build a women-first fitness business with impact 💪 From rebranding after a business breakup to creating a safe space that prioritises community, confidence and strength, Sequoia shares the behind-the-scenes of what it means to lead with purpose in a super competit...

In this episode, we sit down with Jade Spooner , co-founder of Equalution (now Equ), as she shares her incredible journey to becoming the accomplished fitness tech entrepreneur she is today 📈 Jade reveals how she took her passion for nutrition to build a cutting-edge app that transformed the industry. From scaling a successful business to being named on the Forbes 30 Under 30 , Jade’s insights ar...

If intrusive thoughts were a person , it would be Rory Stephen (from Roar PT) in this episode - no filter, bold opinions, and tons of laughs. Rory is truly one of the hardest-working coaches in the industry and has so many valuable insights into what works in today's market, and what doesn't. We dive into the reality of 14-hour coaching days, balancing family life, and building a successfu...

In this episode, we sit down with Jess Richards—BFT Chermside co-owner and thriving online coach—to talk about her journey in the fitness industry 🙌 We dive into the realities of gym ownership, the challenges of hiring staff, and why community is key to long-term success. Jess also shares her pivotal near-death experience, the impact of social media on body image, and the mindset shifts that come...

This week on the Forward Moves Podcast, we’re joined by Ash Lane (the founder of Train With Ash) - a passionate nutritionist, fat loss coach, and entrepreneur who’s transformed her life and business through hard work, strategy and heart. In this episode, Ash shares: 🌟 How she scaled from 1:1 coaching to launching a full-fledged app 🌟 The mindset shift that made all the difference 🌟 The secret t...