Bjork Ostrom

The Food Blogger Pro Podcast

Business EN ↓ 586 episodes

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

Author

Bjork Ostrom

Episodes

308: Virtual Events - Earn an Income by Teaching Classes Online with Tomas Hoyos 08.06.2021 1:06:04

How to host a successful live event, monetize live cooking classes, and promote your classes with Tomas Hoyos. ----- Welcome to episode 308 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tomas Hoyos about hosting paid classes online with Airsubs. Selling Cooking Classes to Your Audience You know how a lot of classes are held online these days? Have you ever thought ab...

307: Will Write for Food - How to Make Money by Writing about Food with Dianne Jacob 01.06.2021 57:23

Working with publishers, earning an income through food writing, and paid newsletters with Dianne Jacob. ----- Welcome to episode 307 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob about food writing as a profession and the re-release of her book, "Will Write for Food." Will Write for Food Food writing is both an art and a science, and Dianne Jacob is bac...

306: Core Web Vitals - What Food Bloggers Need to Know About User Experience and Google with Andrew Wilder 25.05.2021 25:03

What Core Web Vitals are, how they impact Google search rankings, and when they'll impact the Google search algorithm with Andrew Wilder. ----- Welcome to episode 306 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing part of our most recent member Q&A with Andrew Wilder from NerdPress where he talks about Core Web Vitals. Core Web Vitals Google has already started using thi...

305: Non-Traditional Success - Optimizing for Happiness with Jason Glaspey 18.05.2021 51:18

Selling a business, doing the work you enjoy, and connecting with others online with Jason Glaspey. ----- Welcome to episode 305 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jason Glaspey about optimizing your life and business for maximum happiness. Optimizing for Happiness How do you define success with your blog or business? It's an interesting question to think...

304: FBP Rewind - Making Great Content with Sam Adler 11.05.2021 32:46

Winning a Saveur Blog Award, using color to enhance food photography, and the elements of high-quality content with Sam Adler. ----- Welcome to episode 304 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with Frosting and Fettuccine's Sam Adler where she talks about creating the very best content for her audience. Making Great Content It's another FB...

303: Breaking Boundaries - Building, Running, and Monetizing a Content Brand with Kelly Senyei 04.05.2021 47:56

Going full-time with your blog, building a successful podcast, and serving your audience with Kelly Senyei. Welcome to episode 303 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kelly Senyei from Just a Taste about trying new things to grow her brand. Breaking Boundaries We're super excited to welcome Kelly back to the podcast today! In the six years since we've last...

302: Growth Strategies - Growing Your Brand on YouTube and Beyond with Nisha Vora 27.04.2021 55:19

Ways to grow your online brand, the most important YouTube metrics, and building a team with Nisha Vora. ----- Welcome to episode 302 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life about how she has grown her brand online. Growth Strategies Nisha is a lawyer-turned-food blogger, and she's here on the podcast to talk about her journey...

301: Less Work, More Traffic - A Free Workshop (+ 7 Ways to Strategically Use Google Search Console!) 20.04.2021 23:06

Details about a free workshop to help you get more blog traffic and how to use Google Search Console to optimize your site for search traffic. ----- Welcome to episode 301 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about using Google Search Console and talks about our free workshop happening next week! Less Work, More Traffic We're holding a FREE event next week on Tue...

300: Core Values - Who We Are and Why We Do What We Do with Bjork Ostrom 13.04.2021 15:18

How we're going to start incorporating video into our podcast episodes and the five TinyBit core values with Bjork Ostrom. ----- Welcome to episode 300 of The Food Blogger Pro Podcast! This week on the podcast, we're celebrating our 300th episode and talking about what you can expect in future podcast episodes. Core Values It's a milestone episode today, and we're celebrating by talking about our...

299: Product Management - Building the Right Things for the Right People with Ben Holland 06.04.2021 56:45

Interviewing your audience, understanding your customer's problems, and product management tools with Ben Holland. ----- Welcome to episode 299 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Holland about the process of product management and understanding your customers. Building the Right Things for the Right People When you're building a product or creating con...

298: Book Nook - Six Takeaways from The E Myth Revisited with Bjork Ostrom 30.03.2021 25:38

Why you are not the product of your business, how to work on and in your business, and other key takeaways from The E Myth Revisited. ----- Welcome to episode 298 of The Food Blogger Pro Podcast! This week on the podcast, we're starting a new series called Book Nook! In this episode, Bjork identifies six different takeaways from the book, "The E Myth Revisited." Six Takeaways from The E Myth Revis...

297: Blog Flipping - Developing, Monetizing, and Selling Websites with Chelsea Clarke 23.03.2021 49:39

Why people sell websites, how the website buying and selling process works, and the characteristics that make a site more valuable with Chelsea Clarke. ----- Welcome to episode 297 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke about buying and selling websites. Blog Flipping Starting and growing your own blog is an exciting and fulfilling process, but...

296: Web Stories - An Informal, Intentional Way to Engage Your Audience and Reach New People with Kingston Duffie 16.03.2021 57:33

Repurposing your content for Google Web Stories, the elements of a successful Web Story, and how Google Web Stories translate to traffic for your site with Kingston Duffie. ----- Welcome to episode 296 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie from Slickstream about Google Web Stories. Web Stories Have you heard of Google Web Stories? Are you crea...

295: Writing and Developing Recipes - From Culinary School to Working in a Restaurant to Blogging with Leslie Jeon 09.03.2021 47:47

How to test recipes, communicate the important features of a recipe, and standardize the recipes on your blog with Leslie Jeon. ----- Welcome to episode 295 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews our Member Success Manager, Leslie Jeon, about developing consistent, standardized recipes for your food blog. Writing and Developing Recipes As food bloggers, we som...

294: Bake Offs – Producing a Different Kind of Recipe Content for a Food Blog with Erika Kwee 02.03.2021 44:09

How to create unique recipe content, balance a blog and a full-time job, and produce content your readers will love with Erika Kwee. ----- Welcome to episode 294 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Erika Kwee from The Pancake Princess about the Bake Off series on her blog. Bake Offs Erika has a food blog, The Pancake Princess, but her most popular posts are...

293: A $100k Side Hustle - How to Balance a Full-Time Job and a Profitable Side Hustle with Brett Lindenberg 23.02.2021 58:18

Keyword research and content types and the decisions that helped increase Food Truck Empire's income with Brett Lindenberg. ----- Welcome to episode 293 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brett Lindenberg about growing his site, Food Truck Empire, alongside working a full-time job. A $100k Side Hustle It can be tough building and growing a side hustle like...

292: Life Profitability - Building a Business that Can Serve Your Life with Adii Pienaar 16.02.2021 56:47

How to measure Life Profitability, practicing mindfulness, and how your personal values can connect to your brand's values with Adii Pienaar. ----- Welcome to episode 292 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adii Pienaar about his new book, "Life Profitability." Life Profitability When starting and building your own business, it's easy to get "tunnel vision"...

291: Going Live - How to Inspire Your Audience Through Live Events with Angel Marie 09.02.2021 46:42

Inspiring your audience, how to confidently host a live event, and communication before and after an event with Angel Marie. ----- Welcome to episode 291 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Angel Marie about planning and hosting webinars. Going Live Webinars or live events can be a great way to communicate with your audience, sell a product or service, or s...

290: Blogger Burnout - Ways to Strengthen Your Relationship with Your Work with Bjork Ostrom 01.02.2021 34:24

How to track user-controlled analytics, what a mental activity monitor is, and how to align with your journey with Bjork Ostrom. ----- Welcome to episode 290 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about blogger burnout and how you can improve the relationship you have with your work. Blogger Burnout When you're living that solopreneur life, the process of starting...

289: The Rise - How the COVID-19 Pandemic Has Affected the Restaurant Industry and Celebrating Black Culture in American Food with Marcus Samuelsson 26.01.2021 38:43

A conversation about running a restaurant during a pandemic, writing a book about Black food in America, and how to understand Black culture through food with Chef Marcus Samuelsson. ----- Welcome to episode 289 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chef Marcus Samuelsson about his experience in the restaurant industry during the COVID–19 pandemic and how he i...

288: Email for Bloggers - Maximizing the Value of Your Email List with Allea Grummert 19.01.2021 50:38

Setting up a welcome sequence, how to segment your email subscribers, and gaining new subscribers with Allea Grummert. ----- Welcome to episode 288 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert about marketing your blog to your email list. Last week on the podcast, Bjork chatted with Russ and Natalie Monson about building online businesses. To go back a...

287: Entrepreneurial Balance - An Honest Conversation about Life and Business with Russ and Natalie Monson 12.01.2021 1:15:40

How outside funding affects a business, running a business with your significant other, and maintaining a healthy work-life balance with Russ and Natalie Monson. ----- Welcome to episode 287 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Russ and Natalie Monson about building online businesses. Entrepreneurial Balance As entrepreneurs, business owners, and bloggers, w...

286: Build Your Team - How to Write an Eye-Catching Job Listing and Hire the Right People with Emily Perron 05.01.2021 48:50

Screening applicants, knowing you're ready to hire, and the best questions to ask in an interview with Emily Perron. ----- Welcome to episode 286 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about hiring freelance help. Build Your Team One of the inevitable truths of running and growing your own business is that you'll need to hire some help at some poi...

285: FBP Rewind - Feeling Stuck - What To Do When You Feel Like You've Done Everything with Bjork Ostrom 29.12.2020 40:59

How to pay attention to when you feel tension, focusing on your craft, and serving your audience as a blogger with Bjork Ostrom. ----- Welcome to episode 285 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to an episode we shared earlier this year about what to do when you feel like you've done everything. What To Do When You Feel Like You've Done Everything I'm su...

284: FBP Rewind - Income - Making More Money Without Doing More Work with Bjork Ostrom 22.12.2020 34:22

How to understand small business taxes, what S-Corp elections are, and how to review your blogging expenses every quarter with Bjork Ostrom. ----- Welcome to episode 284 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to an episode that will help you optimize your income and make more money from blogging. Making More Money Without Doing More Work Welcome to our fir...