Bjork Ostrom

The Food Blogger Pro Podcast

Business EN ↓ 586 episodes

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

Author

Bjork Ostrom

Episodes

333: Serving Your Audience – How Emma Duckworth Doubled Her Pageviews by Focusing on SEO 30.11.2021 57:53

Improving your food photography skills, getting a cookbook deal, and focusing on SEO with Emma Duckworth from Emma Duckworth Bakes. ----- Welcome to episode 333 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emma Duckworth from Emma Duckworth Bakes about how she's grown her blog by focusing on SEO. Serving Your Audience SEO: love it or hate it, it's undoubtedly an impo...

332: Featured Podcast – Strategically Monetizing Your Food Blog with Bjork on the Eat, Capture, Share Podcast 23.11.2021 51:28

Transitioning to full-time blogging, leaning into your strengths, and following your own path as an entrepreneur with Bjork Ostrom. ----- Welcome to episode 332 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing Bjork's episode from the Eat, Capture, Share podcast with Kimberly Espinel. Featured Podcast In today's episode, we're switching things up because it's actually Bjork...

331: Building Community – How Abbey Rodriguez Founded and Grew Tastemaker Conference 16.11.2021 55:37

Founding a food blogging conference, getting brands involved with a conference, and building community around events with Abbey Rodriguez, founder of Tastemaker Conference. ----- Welcome to episode 331 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Abbey Rodriguez about how she founded and grew Tastemaker Conference. Building Community From developing recipes to writin...

330: Honing Your Craft – How Ana Zelić Improved Her Food Photography Skills and Got Her Debut Cookbook Deal 09.11.2021 38:43

Growing a blog with a full-time job, taking photography courses, and getting a cookbook deal with Ana Zelić from Ana's Baking Chronicles. ----- Welcome to episode 330 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ana Zelić from Ana's Baking Chronicles about how she strategically improved her food photography skills over time and got her first cookbook deal. Honing You...

329: Social Media Strategy – Creating a Content Plan, Growing Your Following, and Diversifying Your Platforms with Andrea Balogun 02.11.2021 53:23

Repurposing content for different social media platforms, growing your email list, and using systems and tools to grow your business with Andrea Balogun from Balogun Strategy & Design. ----- Welcome to episode 329 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrea Balogun from Balogun Strategy & Design about how to craft an effective social media strategy. Social Me...

328: Hosting Events – How Liz Della Croce Plans and Runs Successful Food Blogger Retreats 26.10.2021 1:08:53

Hosting food blogger retreats, diversifying your income streams, and capitalizing on your strengths with Liz Della Croce from The Lemon Bowl. ----- Welcome to episode 328 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz Della Croce from The Lemon Bowl about how she plans and runs food blogger retreats. Hosting Events When it comes to earning money as food creators, w...

327: Understanding the Google Algorithm – Tracking Google Updates and Analyzing Traffic Drops with Casey Markee 19.10.2021 1:03:51

Understanding Google updates, effectively using Google Search Console, and getting the most out of ads on a food blog with Casey Markee from Media Wyse. ----- Welcome to episode 327 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee, our FBP SEO Expert, about understanding the Google algorithm. Understanding the Google Algorithm We're so excited to welcome Foo...

326: Content Batching – Planning, Scheduling, and Creating Blog Posts Months Ahead of Time with Karli Bitner 12.10.2021 1:06:22

Batch producing content, choosing a niche, and strategically delegating tasks with Karli Bitner from Cooking with Karli. ----- Welcome to episode 326 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karli Bitner from Cooking with Karli about how she batch produces content. Content Batching As food bloggers, it can sometimes feel like we're stuck in this never-ending cycl...

325: Bilingual Blogging – How Alejandra Graf Shares Recipes on Her Blog in English and Spanish 05.10.2021 1:02:57

Using a plugin to blog in multiple languages, strategically growing your team, and maximizing your productivity with Alejandra Graf from BrownSugar&Vanilla. ----- Welcome to episode 325 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alejandra Graf from BrownSugar&Vanilla about how she shares recipes on her blog in both English and Spanish. Bilingual Blogging We're so e...

324: Building Strong Partnerships – How Bob's Red Mill Works with Content Creators on Sponsored Content 28.09.2021 57:22

How Bob's Red Mill works with content creators, how creators can effectively reach out to brands, and how to secure ongoing brand partnerships with Cassidy Stockton. ----- Welcome to episode 324 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cassidy Stockton about how Bob's Red Mill works with content creators on sponsored content. Building Strong Partnerships When we...

323: Understanding the Numbers – Optimizing Your Blog's Financials with Ansley Beutler 21.09.2021 1:07:25

Tracking your expenses, optimizing your business for tax season, and setting yourself up for success financially with Ansley Beutler from Peach Perfect Financials. ----- Welcome to episode 323 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ansley Beutler from Peach Perfect Financials about optimizing your blog's financials to set your business up for success. Understan...

322: Going All In – How Sarah Cook Went From 17k to 600k Monthly Pageviews 14.09.2021 58:23

Investing money into your business, deleting posts to encourage growth, and the importance of having accountability partners with Sarah Cook from Sustainable Cooks. ----- Welcome to episode 322 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sarah Cook from Sustainable Cooks about what specific strategies she implemented to grow her blog's traffic and increase her reven...

321: The EXITpreneur's Playbook – Maximizing Your Profits When Selling a Business with Joe Valley 07.09.2021 58:00

What an exitpreneur is, why we're not able to run our businesses forever, and what factors to keep in mind when deciding to sell your business with Joe Valley. ----- Welcome to episode 321 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Valley about making a great exit and maximizing your profits when selling a business. The EXITpreneur's Playbook When it comes down...

320: Learning By Doing – How Chelsey White Grew Her Online Community of Millions as a Solopreneur 31.08.2021 49:36

Succeeding on different social media platforms, managing partnerships with brands, and shifting content strategies over time with Chelsey White from Chelsweets. ----- Welcome to episode 320 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsey White from Chelsweets about how she's grown her various social media platforms and how her content strategy has evolved over t...

319: From Attorney to Food Blogger - How Mike Johnson Grew His Popular Instagram Account into a Full-Time Business 24.08.2021 55:13

The daily schedule of a full-time food blogger, how Mike Johnson generates revenue for his blog, and what it was like to change content strategies on Mike Bakes NYC. ----- Welcome to episode 319 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Johnson from Mike Bakes NYC about how he managed to transition to full-time blogging after running his successful Instagram...

318: FBP Rewind – How Food Bloggers Can Make the Most Out of Q4 17.08.2021 56:56

Maximizing your Q4 revenue, how to keep the Q4 momentum, and republishing content with Bjork Ostrom and Jenna Arend. ----- Welcome to episode 318 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to a Q&A we held last year where Food Blogger Pro members asked Bjork and Pinch of Yum's General Manager, Jenna, questions about preparing for Q4. How Food Bloggers Can Make...

317: Optimizing for Growth - Developing Habits for Long-Term Success with Nisha Melvani 10.08.2021 1:10:38

Creating content you're passionate about, choosing the right tools for success, and finding a work-life balance with Nisha Melvani. ----- Welcome to episode 317 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Melvani from about her journey of growing her brand while maintaining a healthy work-life balance. Optimizing for Growth Nisha is a Food Blogger Pro member,...

316: Book Nook – Five Takeaways from Rich Dad Poor Dad with Bjork Ostrom 03.08.2021 28:16

How to invest in yourself, how to make your money work for you, and other key takeaways from Rich Dad Poor Dad. ----- Welcome to episode 316 of The Food Blogger Pro Podcast! This week on the podcast, we have another episode in our Book Nook series where Bjork identifies five different takeaways from the book, "Rich Dad Poor Dad." Five Takeaways from Rich Dad Poor Dad This week on the podcast, we'r...

315: Decolonizing the Food Industry — Sharing African Food, Breaking Down Stereotypes, and Combating Cultural Appropriation with Zoe Adjonyoh 27.07.2021 56:16

How to combat food stereotypes, understand cultural appropriation, and support an African food revolution with Zoe Adjonyoh. ----- Welcome to episode 315 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zoe Adjonyoh about her journey with Zoe's Ghana Kitchen, as well as her fight against the cultural appropriation of food. Decolonizing the Food Industry While Zoe Adjonyo...

314: Creative Food Photography — How Kimberly Espinel Teaches and Inspires Food Photographers 20.07.2021 56:43

How to find your unique photography style, create content for your audience, and grow a successful business with Kimberly Espinel. ----- Welcome to episode 314 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel about how she has grown her business teaching food photographers how to find their unique style. Creative Food Photography When you're just startin...

313: Side Hustle Income - How Charli Prangley Doubled Her Side Hustle Income in One Year 13.07.2021 53:56

How to make business branding decisions, what it means to be authentically vulnerable, and diversifying income with Charli Prangley. ----- Welcome to episode 313 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Charli Prangley about how she grows her business, builds her team, and does the work she loves. Side Hustle Income Charli is the Creative Director at ConvertKit,...

312: FBP Rewind – How Pinch of Yum Works with Brands with Jenna Arend 06.07.2021 45:19

How to communicate with brands, work with a brand's goals in mind, and manage sponsored content work with Pinch of Yum's Jenna Arend. ----- Welcome to episode 312 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with Jenna Arend from the Pinch of Yum where she talks about some of the systems they use to manage their sponsored content work. How Pinch of...

311: Finding Your Why - Creating Intentional Content as a Creative Outlet with Katie Olsen 29.06.2021 1:03:44

Blogging as a creative outlet, balancing a blog with a full-time job, and creating intentional content with Katie Olsen from Katiebird Bakes. ----- Welcome to episode 311 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Olsen. Finding Your Why Katie is a full-time attorney and food blogger, and she's here on the podcast today to talk about her blogging journey and...

310: The Confident Pitch - How to Naturally Build Relationships with Brands with Candice Ward 22.06.2021 53:40

Finding the right clients, strategies for creating a media kit, and making money from freelance food photography with Candice Ward. ----- Welcome to episode 310 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Candice Ward about pitching brands and monetizing food photography. The Confident Pitch Working with brands can be a great way to monetize a blog or food business,...

309: Create with Intention - $130,000 in the First Week by Creating Premium Offerings for Your Audience with Shawn Blanc 15.06.2021 58:40

Charging for content, creating an online course, and going from indie blogger to multi-business owner with Shawn Blanc. ----- Welcome to episode 309 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shawn Blanc about the way he produces products for his audience. Create with Intention Today we're talking to Shawn Blanc about his story of going from indie blogger to succe...