The Flower School Business Podcast From Kays Flower School

In this episode of the Flower School Podcast, we’re joined by the talented Danielle Walker, the force behind Wreaths by Danielle. Danielle’s story is a beautiful example of how following your creative passion can lead to a fulfilling new career. We explore how Danielle turned her love of flowers and gardening into a thriving business, the challenges of starting as a self-employed florist, and the...

"Is your floral foam actually eco friendly? The truth about what bio based and compostable really mean for florists." In this episode of the flower school podcast, we are joined by Stephanie from Oasis Floral Products to clear up the confusion around sustainable floristry materials. Many florists want to make better choices for the environment, but the language used can be incredibly confusing. We...

Are you a passionate floral designer who loves working with flowers but struggles with the business side of floristry? You are definitely not alone. Many florists start their journeys out of pure creative passion, only to find themselves burnt out, underpricing their work, and overwhelmed by wholesale logistics, unpredictable cash flow, and intense local competition. In this episode, we sit down w...

Welcome back to The Flower School Podcast! In this episode, host Deirdre sits down with the fabulous Linda Sheehan, founder of the Rock Barton Garden School in Limerick. If you have ever felt overwhelmed by your garden or assumed you lacked a green thumb because you "couldn't even grow parsley," this conversation is for you! Linda shares her inspiring journey of transitioning from a 20-year career...

Making Magic with Flowers In this episode of the Flower School Podcast, we talk with the gorgeous Amy McCord from Flower Moxie. Amy is an expert at helping people make their own beautiful flower decorations for weddings and parties. She tells us how she went from working with science and biology to starting her own flower business. Amy explains that anyone can make something pretty if they have th...

What is & Who are the British Florist Association? In this episode of the Flower School Podcast, Deirdre sits down with John Davidson(Chairperson) and Katrina Skybak Doyle from the British Florist Association (BFA) to talk all about the world of flowers! Have you ever wondered what a "trade association" is? Think of it like a giant club or a support team for people who work with flowers, every...

In this episode of the Kay's Flower School Podcast host Deirdre sits down with California based florist and author Teresa Sabankaya to explore the fascinating world of Modern Floriography What is Floriography? Floriography is the practice of using flowers or floral arrangements to convey specific messages, stories, or sentiments through symbolism. A Timeless Tradition, While it flourished during t...

This podcast episode features Carole Wickham, a specialized Virtual Assistant (VA) who combines over 35 years of admin experience with a professional background in floristry to help floral business owners reclaim their time. Key Takeaways What is a Floral VA?: A virtual assistant can handle nearly every aspect of a floristry business except for the physical assembly of bouquets. This includes mana...

It’s never too late to follow a passion: Pauline started her floristry business at 48, showing that career changes can happen successfully later in life. Pauline talks about turning adversity into opportunity when her husband, George, had a massive heart attack in 2012, which led him to study horticulture and ultimately inspired them to start their floristry business together. Pauline and George b...

In this episode, we sit down with Leah McEvoy of Anna May Floral Designs to discuss her inspiring transition from a high-pressure corporate role to owning a thriving flower shop in Rathgar. Leah shares her expert insights on what it really takes to succeed in the floral industry, from mastering wedding floral design to the logistics of running a retail business. Key Takeaways for Aspiring Florists...

In this episode of The Flower School Podcast, we sit down with Leonie Gerrity of Blended Design, an inspiring florist and entrepreneur whose journey into the wedding and events industry has grown faster than she ever imagined. Leonie shares how she transitioned from crafting and side projects into a thriving wedding floristry and freelance career, balancing family life, a hearing impairment and th...

Are you dreaming of a career change that trades the corporate grind for creative blooms? In our first podcast of 2026, Deirdre welcomes Carolyn Duggan, the award-winning owner of The Florist on the Hill and the 2025 "Florist of the Year". Carolyn shares her inspiring journey of how flowers "found her" during the COVID-19 lockdown, leading her to transition from a 15-year career as a high-level vis...

Floristry Pricing Secrets & Career Advice: Live Q&A with The Floristry Geek & Kay’s Flower School Are you ready to turn your passion for petals into a profitable, soul-fulfilling career? In this high-energy live Q&A, we dive deep into the "trade secrets" of the floral industry with three of the most respected voices in floristry today. Meet Your Mentors Viv Bradford (The Floristry...

ACCIDENTAL FLORIST? CAREER CHANGE? Hear from UK's Top Designers on the REALITY of Floristry & the Power of Community! Are you dreaming of a career change to floristry? Are you considering floristry school or a florist training course? Then this is a must-listen! In this candid podcast episode, we sit down with industry leaders Donna Cornish, Nicola Armstrong, Kerrie Raines, and BFA Interim Cha...

Deirdre chats with Tim Huckabee about his real life selling techniques that drive profits for florists. Tim will be visiting Ireland soon and if your onw of the lucky ones you may be able to grab him into your shop to help you as a florist drive your profits. Contact via email: tim@theprofitableflorist.com Instagram: https://www.instagram.com/theprofitableflorist/ LinkedIn: https://www.linkedin.co...

Welcome to the final part of our "Behind the Curtains" Podcast about how our school started and progressed to be recognised as one of the most commercial professional and supportive online floristry training school for this looking to advance their skills or start out in the industry. Make sure you check out our FREE Taster Course here - https://kaysflowerschool.myflodesk.com/freebeginnersflowerar...

Join us for part two of our podcast as we go behind the curtains of Kay's Flower School! In this episode, We delve into the world of online floral training and the unique approach of Kay's Flower School. We'll explore: The benefits of online learning and how it can be just as effective as traditional face-to-face training. The mindset of florists and how they've had to adapt and change with the in...

Welcome back to the Flower School Podcast! In this episode, host Deirdre is absolutely thrilled to welcome back the incredible Sabine Darrall, a renowned luxury florist, mentor, and coach with over 30 years of experience in the industry. Janette praises Sabine as one of the most well-known florists in the UK and Ireland. Having navigated three recessions and a pandemic, Sabine has seen it all. She...

The Real Story of Our Flower School: How It All Started - Kays Flower School Podcast Part 1 Ever wondered what it's really like to run a flower school? Get ready for the whole story! Our friend Linda Monohan, The Habit Boss, joined us to dig into the history of Kays Flower School. As you can imagine, we had a lot to say, so we broke it into a three-part podcast series to make sure you get all the...

Gemma from Digital Florist talks to Deirdre from Kays Flower School for Florists about their new Florist Tool Box, a must for any Starter or Experienced Florists Contact Gemma here for more information about her Digital Tool Box for Florists email: Address gemma@digitalflorists.com website: https://florist-toolbox.com https://digitalflorists.com https://drive.google.com/file/d/1o-B3KzhdixwPL1cs9do...

Are you a florist looking to supercharge your online presence and reach more customers? This video is a must-watch! Join Deirdre from Kays Flower School and social media expert Denise Inspired as they reveal the critical recent changes on Instagram and how Google is adapting to the new world of social media search. Discover why younger generations are ditching traditional Google searches and headi...

Having heard Esther present this SEO presentation at Social Media Fest earlier this year, we were only delighted that she agreed to come on our Podcast and teach us an easy way to understand SEO. Esther runs IPA Group a global organisation helping small and startup business with their Digital & Social Platforms. Esther can be found here by email: - esther@ipagroup.co Make sure to mention KAYSF...

Join Deirdre from Kay's Flower School as she sits down with Irish floristry legend, Richard Haslam, who celebrates an incredible 50 years in the flower industry! In this insightful podcast, Richard shares his unparalleled experience, reflecting on how floristry and floral design have transformed over the past five decades. Discover: The dramatic shifts in floristry practices, from the days before...

This podcast features Linda Monahan, "The Habit Boss," a business mentor and wellbeing coach, who discusses the importance of implementing efficient systems in small businesses, particularly for florists. She shares her journey from a corporate background to opening a Pilates studio and how the pandemic shifted her business online, highlighting the fear some people still have about online platform...

Dreaming of a vibrant career in floristry? Join Deirdre from Kays Flower School as she chats with two floristry legends, Viv Bradford and Su Whale, in this exclusive Bloom in Zoom session! Discover invaluable advice, current industry trends, and practical tips for success in the ever-evolving world of flowers. Whether you're just starting your floristry journey, a year or two into training, or a s...