The Flow State Podcast

The data era is over. The intelligence era is upon us. Season 4 is here! Listen in for overview of what's coming and why it matters. Stu walks through the Buyer Group Intelligence Playbook, the framework at the heart of this season: why most B2B go-to-market strategies are still built around individual leads and anonymous audiences when the actual purchase decisions are made by committees, and wha...

Your brand isn't what you say it is. It's what people say about you when you're not in the room. Season 4 opens with Ashton Tuckerman, General Manager at TwentyTwo Digital, unpacking her takeaways from Content Summit Australia 2026. We get into Eugene Healey's case for treating your brand like a teenager instead of a puppet, why Specsavers has won on showmanship while most of their industry defaul...

Jen joins Stu to conclude their discussion on the similarities between B2B and B2G - digging into the the complexities of the buyer groups, the way to create a solid foundation for your approach and how to manage your effort effectively against the yearly cycle.

Today Stu is selling himself (not like that guys, come on now...) Stu walks through he Hub™, Flow State's intelligence platform. It was built to solve our own pain points, and now we would love to know how it can help to solve yours. Learn more: https:/findtheflowstate.com

Jennifer Arnold joins Stu to discuss the unique challenges we face selling to Government; the complexity in buying groups, the influences on decision making and of course the value proposition. You might be surprised at the similarities with B2B buying and selling...

Once a great way to snap a consumer electronics bargain, now yet another sale in a seemingly endless cycle of sales in the retail year. So how is Black Friday killing your B2B sales potential? Listen in to find out.

Flipping the script today to focus on Sales! Interesting insight from real world conversations, reflections on a pretty tough year, and what we need to do to keep the numbers going up in 2026. #findtheflowstate

The scariest time of the year - no, not halloween - budgets! As usual marketing faces pressure on many fronts when it comes to budgeting. As we approach the end of the year, Stu walks through some of the key influences on the top and bottom line, and how you as a B2B marketer should be addressing them at the C-Suite table. #findtheflowstate

Ashton joins Stu to talk about her highlights and takeaways from SXSW Sydney, the dangers of chasing trends and why AI being everywhere is just not quite as exciting as it sounded at the beginning of the year. #findtheflowstate

Looking for a simple steel thread from strategy to revenue movement? Look no further! Stu talks about what ABX (Account Based Execution) is and why it's such a valuable approach here in APAC to cut through the noise, improve collaboration and you know, make more money. Eve's article here: https://www.linkedin.com/pulse/account-based-execution-abx-missing-link-between-chen-mba-bb-%E9%99%B3%E8%8B%A5...

Today Stu talks about the power of our animal brain, and how you can use your gut instincts to make better decisions about work as well as life. #findtheflowstate

Today Stu talks about the why of Flow State; why it's so important now (both the concept and our brand), why we're here (Flow State, not humanity as a whole) and answers the question "what do you do with your degree?" #findtheflowstate

"Authentic" was the word of the year in 2023. Two years on in 2025, we're struggling to work out what's real and whether any human people are left on the internet. Today Stu speaks to Lotty Wiltshaw, Director and Founder of Shot Blast Media, about the power of being yourself, the magic of long form video and why just getting started is the key to unlocking new ways to build relationships. #findthe...

Today Stu and the wonderful Mikayla Nicol delve into the latest trend chasing, totally-not-made-up job titles in digital, why we should be very wary of SaaS vendors telling us what to do and most critically, what our post-apocalypse jobs will be if the digital world collapses tomorrow. If you're struggling with your tech stack, wondering how to resource and despairing at the ever changing L&D...

Join Stu as he talks about the importance of authenticity and focus in sales, why AI is in danger of ruining both sales and the arts and why your brand is wasting a ton of time and money paying consultants to drone on about theory for days on end. Further Reading https://www.reddit.com/r/sales/comments/1mlbytm/vp_made_me_sit_through_6_hours_of_consultative/ https://www.newyorker.com/magazine/2025/...

Today Stu discusses two if his biggest passions - digital technology and music - in light on the recent investments and comments of Spotify CEO Daniel Ek, the continued encroachment of AI into the arts, and the implications for creatives already struggling to make ends meet. Sources Spotify’s CEO invests $1 billion into an AI military start-up — and musicians are fuming - News.com.au Reddit commen...

Is the internet / your boss telling you AI can do you job? If so you're not alone - but there are plenty of reasons why it can't, and won't for some time. This week Stu discusses 4 ways to fight back against AI creeping into your role and why your human animal powers will keep you in paid employment for a while yet. #findtheflowstate

This week Stu talks through some interesting and provocative insights from recent market research conversations, including two major issues that are damaging growth potential in B2B brands. #findtheflowstate

Today Stu catches up with Melinda Stuart to discuss the challenges we face as we fight the good fight against entrenched big tech agendas, struggle against empty hype around agentic AI and consider how we should be managing risk. Follow Melinda https://www.linkedin.com/in/melinda-dm/ https://www.lowyinstitute.org/the-interpreter/contributors/articles/melinda-stuart References & Further Reading...

Time for something a little bit different! Today host Stuart P. Turner walks through some thought provoking preview points from the current market research that the Flow State team are undertaking. Generational shifts in buyer groups driving big changes in behaviour and the sales cycle "Young" under 45s (shout out Millennial crew) entering C-Suite and key buying group roles The tools and process a...

In this solo episode, host Stuart P. Turner offers a retrospective on previous conversations, bringing the focus back to what AI means for work and daily life. He shares a positive personal experience of using AI to rapidly rebuild an internal reporting tool, highlighting the practical power of these tools despite some challenges. The episode delves into recent AI news, including ChatGPT's short-l...

This week Ashton and Jen rejoin Stu to explore the hidden costs of AI for your brand. --- This episode of the Flow State podcast, hosted by Stu and featuring Ashton and Jen, delves into the "continued exploding unchecked use of AI" within the context of Environmental, Social, and Governance (ESG) concerns and sustainability. #findtheflowstate

In this episode Sarah Pelecanos joins Stu this week to talk about evolving human-machine relationships, how to find out if you're a psychopath / sociopath (or in modern parlance, have ASPD) and why the Swiss might just have saved us all from The Matrix future timeline looming on the horizon. Important note: massive spoilers for the films Her and Ex Machina - you've been warned! #findtheflowstate

Jen Arnold joins Stuart P. Turner to discuss the relationship between Government AI strategy to tackle unchecked, increasingly fragmented adoption across Australia. They discuss the rapidly evolving landscape of AI, specifically examining the relationship between government regulation and private industry innovation. #findtheflowstate

Listen in for a rundown on: AI industry evolution since 2023 Use cases and application Risks and challenges in enterprise businesses Interoperability initiatives (Anthropic MCP and Google A2A) More predictions! You can grab a copy of the slides from the live show here: PDF of the slides You can find further reading from the episode here: Large Language Model Definition (IBM) AI Agent Definition (I...