The Floral CEO

This week, Jen shares a deeply personal and inspiring episode about the real meaning of manifesting —and how it's not magic, it's momentum. From buying a farm and welcoming new animals (including alpacas and a miniature donkey!) to building the life and business she once only dreamed about, Jen opens up about how dreaming big, getting the right support, and taking aligned action creates real, tang...

This week, Jen gets real about all the things. From prepping for weddings, running a farm, raising kids, managing coaching programs—and dealing with a sore back—she dives deep into how to manage a never-ending to-do list without losing your mind. If you’ve ever wondered how to prioritize when everything feels urgent, this is the episode for you. Learn how Jen chips away at her responsibilities in...

In this minisode, Jen shares how florists can take installations from Pinterest inspiration to high-impact reality—and actually sell clients on the vision. From cultural weddings to luxury head tables and statement backdrops, Jen dives into how your language, creativity, and presentation style can elevate your proposals and land premium floral installation bookings. She also walks through a real-l...

In this deeply personal and empowering episode, Jen shares a series of real-life stories and reflections from the past few weeks—including the closing on her dream farm, lessons learned from miscommunications, setting boundaries with clients, and the surprising ripple effect of confidence. If you've ever needed a reminder that your dreams are possible and that you’re more powerful than you think,...

Feeling behind on bookings for the year? You're not alone—and you're definitely not doomed. In this energizing minisode, Jen shares exactly what to do when your wedding calendar isn’t as full as you’d hoped. From smart marketing moves to mindset shifts, this is your pep talk and action plan in one. Whether you're brand new or have been in business for years, this episode will help you stop spirali...

The floral world is buzzing with panic over new tariffs, rising prices, and how to communicate it all to clients without losing business. In this minisode, Jen walks you through how to confidently and compassionately handle difficult pricing conversations, especially when budgets don't align with Pinterest dreams. You’ll learn how to position yourself as a problem-solver (not a panic-spreader), re...

Feeling overwhelmed, frustrated, or like the rug’s been pulled out from under you? You’re not alone. In this raw and empowering minisode, Jen shares how she navigates the chaos—whether it’s unexpected tariffs, stressful events, or curveballs from business and life (hello, surprise $9,000 at closing 😳). If you’ve been spiraling over what's out of your control, this episode gives you the mindset to...

In this week’s episode of The Floral Hustle , Jen dives deep into the reality of using Instagram to grow your floral business—and book more weddings. Spoiler alert: it’s not about going viral overnight or chasing likes. It’s about creating a smart, sustainable, and intentional strategy that aligns with your brand and attracts your ideal clients. Jen shares her personal journey from Instagram overw...

Ever wonder what it really takes to plan and execute a massive floral event in a ridiculously short timeframe? In this minisode, I'm sharing how I managed to pull off a nearly $40,000 event in just two and a half weeks—during a Minnesota snowstorm, no less! From receiving the call the day after Valentine’s Day to sourcing thousands of flowers, coordinating labor, and designing for 62 tables, I’m b...

Tired of reinventing the wheel every time you create a wedding flower quote? In this episode, I’m walking you through my base recipe pricing system—the exact method I use to estimate flower costs, create starting prices, and quote with confidence. Whether you’re building out an a la carte menu, quoting full-service weddings, or just want to feel more in control of your numbers, this episode will g...

Does the idea of networking make your palms sweat? You’re not alone—but it might be the one thing holding your business back from explosive growth. In this episode, I’m sharing my real-world experiences from this past week—from styled shoots and creative collaborations to large-scale events—and exactly how I’ve used networking to build relationships, book business, and grow multiple streams of inc...

Have you ever felt like everything in your business and life is falling apart at the same time? Like no matter how hard you try, nothing is working? This week, I’m sharing my real-life experience of a full-blown dumpster fire week —from major house issues to sick kids and unexpected business stress. But more importantly, I’m diving into what to do when everything feels like a mess and how to shift...

🌸 Want to be the first person people think of when they need flowers? This episode is all about positioning yourself as the go-to floral expert —not just for wedding planners, but for venues, event designers, cultural decorators, churches, corporate clients, and even your personal network. 🌟 Jen shares real-life examples of how she’s built a business where opportunities and revenue streams flow...

00:00 Success in niching down involves specializing in cultural weddings, such as Hindu, Muslim, Sikh, Somalian, and Jewish events, without limiting oneself to one specific market. 07:53 Understanding Hindi improves through immersion; experience is crucial for managing complex Indian weddings. 11:30 Attend a two-day workshop to become an expert in cultural wedding planning, learn event design, cus...

Feeling stuck in your floral business? Now is the perfect time to check in, reflect, and make strategic changes that will push you toward your goals. 💡 In this episode, Jen shares key questions every florist should be asking to assess their progress, eliminate distractions, and build a business that is both profitable and fulfilling. If you want to step into a thriving, creatively fulfilling flor...

Ever feel like you’re stuck, not hitting your goals, and wondering why things aren’t coming together the way you envisioned? 💡 In this episode, Jen dives into the key reasons your goals aren’t happening and exactly what you need to do to shift your mindset, create a plan, and finally make those big dreams a reality. If you’re ready to step into the most successful, aligned, and confident version...

Ever wonder why some florists consistently book dream clients while others struggle to convert inquiries? The secret isn't just pricing or aesthetics—it’s MAGNETISM. 💡 In this minisode, Jen reveals the #1 thing that makes potential clients choose YOU over the competition. It’s not just your work—it’s how you communicate, how you connect, and how your brand energy draws people in. If you feel like...

Have you ever wondered how to get involved in a styled shoot, make it worth your time, and use it to grow your floral business? In this episode, Jen breaks down three ways florists can participate in styled shoots, how to ensure your investment pays off , and the strategies she’s used to get published, build industry relationships, and book more weddings. 💡 Styled shoots aren’t just about pretty...

Losing a client sucks —it can feel like a punch to the gut, making you question everything. But what if losing a client is actually a sign that you're doing things right? In this episode, Jen shares powerful mindset shifts and strategies to help you recover from rejection, use it as feedback, and move forward stronger than ever. If you’ve ever lost a bid, been ghosted by a client, or felt discoura...

Do you feel like you’re always busy but not productive? Do you end the day exhausted but with little progress to show for it? You’re not alone! Productivity isn’t just about doing more—it’s about doing the right things while eliminating what drains your time and energy. In this episode, Jen breaks down six major productivity thieves that might be keeping you stuck, overwhelmed, and spinning your w...

Are you feeling exhausted, stuck, or like your business just isn’t working ? Have you thought about throwing in the towel because success feels out of reach? You’re not alone —but before you give up, let’s take a step back and audit what’s really happening. In this episode, Jen walks through a powerful mindset shift that can turn everything around. Whether you’re struggling with low momentum, burn...

Links not working?  Check out https://www.floralceo.com/ . Are you feeling overwhelmed, exhausted, or just running on empty? Whether it's the chaos of Valentine's week or just the daily grind of running a floral business, it’s time to talk about real self-care. And no, self-care isn’t selfish—it’s essential. In this episode, Jen shares three key self-care principles that will help you stay grounde...

Links not working? - Check out https://www.floralceo.com/ . Are you tired of navigating the floral industry alone? Do you crave a supportive community, business accountability, and strategic planning to grow your business? In this episode, Jen shares the heart and vision behind the Floral CEO Mastermind 2.0 , a transformational program for florists looking to build a profitable and sustainable bus...

Episode Summary: Feeling stuck on how to get more wedding clients or grow your floral business? In this episode, Jen breaks down the wedding sales funnel and how florists can strategically fill their pipeline with high-quality leads. Whether you’re booking weddings, corporate events, or everyday orders, Jen shares proven methods to get in front of the right people and build a steady stream of clie...

Episode Summary: In this empowering episode of The Floral Hustle Podcast , Jen shares the game-changing mindset shift that transformed her business, life, and overall happiness: believing that success is inevitable. If you’ve ever doubted whether big things are possible for you, struggled with self-doubt, or felt stuck in hustle mode without seeing results, this episode is for you. Jen dives deep...