The Floral CEO

Episode Summary: In this episode of The Floral Hustle Podcast , Jen takes a deep dive into the wedding consultation process —a critical step in converting leads and booking ideal clients. She walks through her step-by-step consultation framework , from initial inquiry to closing the sale. Learn how to structure your consultations, build rapport, and position yourself as an expert to attract dream...

Episode Summary: In this week’s episode, Jen tackles the anxiety-inducing topic of rising tariffs and their impact on floral pricing. She shares proactive strategies to navigate these challenges and ensure your floral business stays profitable and resilient. From sourcing smarter to revisiting your contracts, Jen offers actionable steps to help florists feel empowered rather than reactive in uncer...

In this inspiring Floral Hustle Podcast minisode, Jen shares 11 essential tips to help you prioritize your health, refine your business strategies, and glow up in all areas of your life in 2025. These practical, actionable steps focus on aligning your personal and professional goals while creating a sustainable foundation for growth and success. Key Takeaways: The 11 Steps to Your 2025 Glow-Up Hea...

In this inspiring episode of The Floral Hustle Podcast , Jen reflects on the lessons and habits she’s leaving behind in 2024 to make space for greater success and joy in 2025. She shares her journey of self-awareness, growth, and prioritization, offering actionable insights for florists and entrepreneurs to embrace positive change, set boundaries, and focus on what truly matters. Key Takeaways: Ov...

00:00 Introduction to the Floral Hustle Podcast 01:16 Auditing Your Circle of Influence 02:53 Identifying Negative Influences 04:34 Personal Experiences with Friendships 09:53 Setting Boundaries with Family 16:23 The Impact of Social Media 20:17 Positive Influences and Masterminds 23:00 Conclusion and Final Thoughts

Episode Overview: In this empowering minisode, Jen discusses the importance of showing up on social media as the face of your business. She shares practical tips for overcoming fear, hitting record, and creating videos that connect with your audience. Jen explains how being visible builds trust, magnetizes potential clients, and accelerates your business growth. Whether you're camera-shy or just u...

00:47 Situational Pricing for Deliveries 01:51 Percentage-Based Delivery Fees 03:59 Challenges with Percentage-Based Fees 06:19 Flat Fee Delivery Pricing 07:20 Covering Delivery Expenses 14:22 Conclusion and Final Thoughts

In this inspiring minisode, Jen explores the power of choosing a word of the year to guide your intentions and decisions in 2025. Sharing her personal journey of setting a word each year for the past five years, she reflects on how her word for 2024, fearless , shaped her bold decisions and helped her achieve remarkable milestones. Jen also reveals her word for 2025— alignment —and discusses how t...

In this episode, Jen dives into actionable productivity hacks to help you maximize your time and achieve your biggest goals in 2025. Whether you’re a florist balancing family, business, and personal aspirations or just looking for ways to level up, Jen shares her favorite strategies for staying focused, prioritizing what matters, and letting go of what doesn’t. From setting bite-sized goals to lev...

In this powerful minisode, Jen dives into the importance of putting in the right level of effort to achieve your goals. Inspired by a motivational reel from Matthew McConaughey, Jen discusses the dangers of half-assing your efforts and expecting full results. Whether it’s your health, your business, or personal growth, this episode serves as a wake-up call to audit your actions, align them with yo...

Episode Overview: In this episode of The Floral Hustle podcast, Jen reflects on the highs and lows of 2024 and shares her plans and aspirations for 2025. From lessons learned in her floral business and coaching practice to personal development goals, Jen dives deep into what worked, what didn’t, and how she plans to create alignment and success in the coming year. Whether you're a florist, entrepr...

In this week’s Floral Hustle minisode, Jen dives into the big question: Should you add an additional revenue stream to your floral business? With so many potential ways to generate income—weddings, daily deliveries, corporate accounts, a la carte flowers, and more—it’s tempting to say yes to everything. But what’s the best strategy for long-term success? Jen shares her advice on mastering one area...

In this week’s episode of The Floral Hustle Podcast , we’re looking beyond resolutions and diving into intentional goal setting for 2025. Who do you want to be, and how can your goals align with that vision? Jen shares actionable insights on crafting a plan for your business and life that feels good, empowers you, and sets you up for sustainable success. From picking a word of the year to aligning...

In this heartfelt minisode of The Floral Hustle Podcast , we’re diving into a topic that resonates with so many: self-care and the importance of putting yourself first. As florists, mothers, partners, or caregivers, it’s easy to put everyone else’s needs ahead of our own. But running your business and life on empty isn’t sustainable. Join me as we explore why self-care isn’t selfish—it’s essential...

In this episode of The Floral Hustle Podcast , I’m sharing strategies to set your floral business up for success in 2025. While many embrace the "new year, new me" mantra, I believe in using this time to reflect, audit, and make data-driven decisions that align with your goals. From understanding your revenue sources to time management tips and expense audits, this episode is packed with actionabl...

In this inspiring minisode, Jen Becht dives into actionable steps to set yourself up for success in 2025. Whether you're a florist, a mom, or a creative entrepreneur battling overwhelm, this episode provides practical advice on creating a clear path toward your goals. Learn how investing in yourself, setting big audacious goals, and leveraging the power of community can transform your life and bus...

In this week’s episode, I, Jen, am sharing some of my absolute favorite tools, resources, and self-care items that have enhanced my life and business as a florist and entrepreneur. From game-changing floral tools to personal care essentials, this episode is packed with recommendations that will inspire florists and small business owners alike. Discover products and practices that can help you grow...

In this week’s minisode of The Floral Hustle , Jen dives into the critical topic of positioning yourself as an expert in the floral industry. Whether you're a seasoned florist or just starting out, Jen shares actionable insights on how to showcase your expertise to clients, wedding planners, and other professionals in the wedding industry. You’ll learn the importance of crafting compelling positio...

Hello, flower friends! 🌸 In this week’s episode of The Floral Hustle Podcast , we're diving deep into how to give your floral brand a glow-up that truly stands out in the wedding industry. Whether you're starting fresh or looking to refine your established brand, this episode is packed with actionable tips to help you create a brand that resonates with your ideal clients and reflects your unique...

Welcome back, flower friends! In this week’s minisode, we’re diving into the five most common mistakes florists make when tackling large-scale installations—and how to avoid them. Whether you’re a florist looking to boost revenue or a creative aiming to level up your design game, this episode is packed with actionable tips to help you create jaw-dropping installations that wow your clients and lea...

In this episode of The Floral Hustle Podcast , Jen dives into the challenges that often hold florists back from achieving success—not just in their business, but in their lives. From the power of having a clear vision to overcoming "action faking," Jen shares actionable insights to help you break through the barriers standing in the way of your goals. Learn how to: Create a vision that feels authe...

Episode Summary: In this week’s minisode of The Floral Hustle Podcast , host Jen dives into the game-changing concept of flat rate pricing for florists. Whether you're creating a la carte wedding packages, simplifying consultations, or building transparency into your pricing model, flat rate pricing can revolutionize the way you run your floral business. Jen breaks down the benefits, strategies, a...

In this episode of The Floral Hustle , Jen dives into three powerful strategies every florist needs to set up their business for success in 2025. From reflection and goal planning to creating an actionable roadmap, this episode is packed with insights to help you grow, scale, and prepare your floral business for long-term success. Whether you're focused on increasing revenue, improving your brand,...

In this minisode of The Floral Hustle , Jen dives into one of the most powerful marketing tools you have: you ! As florists, we often pour our heart and creativity into our designs, but showing up as the face behind our business can elevate trust, connection, and ultimately, client bookings. Jen shares actionable tips for being visible, relatable, and magnetic in your business. Learn why it’s cruc...

In this insightful episode of The Floral Hustle podcast, Jen welcomes special guest Franceska, widely known as “The Hotel Florist.” Franceska shares her journey from corporate burnout to building a sustainable and profitable floral business through recurring hotel contracts. She explains how florists can explore revenue streams beyond weddings and daily flower orders, especially by partnering with...