The Floral CEO

Freelancers are the secret ingredient to scaling your floral business without burning out—but managing them isn’t always easy. In this episode, Jen pulls back the curtain on how she’s built a thriving freelance team that supports her weddings, events, and installations. From creating a welcoming studio environment to setting clear expectations and having those tough conversations when needed, you’...

✨ Floral Rockstar Retreat Announcement: Your Dream Workshop Is Here! ✨ Hello, flower friends! It’s Jen, and I am SO excited to share a dream-come-true announcement with you. The next Floral Rockstar Retreat is officially happening—and this time, it’s at my very own farm in Dennison, Minnesota! 🌿 This isn’t just any workshop—it’s the exact experience I envisioned years ago when we started lookin...

Join Jen in this week's episode of the Floral CEO podcast as she dives deep into the concept of 'Profit First' by Mike Michalowicz.  Jen shares her personal journey and insights into implementing this financial system in her floral business. Learn about the essential buckets for managing your revenue, including income, tax, owner's compensation, profit, and operating expenses.  Jen also discusses...

As a small business owner, no one tells you how lonely entrepreneurship can feel. When you leave a team environment, a corporate office, or even a busy retail shop, you lose something important: community. Suddenly, it’s just you. You’re making all the decisions, carrying the weight of the challenges, and often celebrating wins alone too. In this episode, Jen opens up about her own experience with...

If you’ve been feeling stuck, unmotivated, or like your business has lost its spark—this episode of The Floral CEO Podcast is for YOU. ✨ I’m breaking down 7 things that could be sucking your business energy dry , like: 💡 The comparison trap (scrolling yourself into self-doubt) 💡 Operating without systems (hello chaos) 💡 People-pleasing and overcommitting (at the expense of your sanity) 💡 And...

his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in one weekend (yes, she’s done nine weddings and a funeral in a single weekend!). Jen dives into the crucial conversations you need to have with brides, planners, and venues to avoid last-minute surprises and ensure a stress-free day. From timelines to li...

In this powerful episode of The Floral CEO Podcast , Jen tackles a topic that too many florists avoid: money —specifically, paying yourself . Whether you're new to the floral industry or have decades of experience, chances are you’ve undervalued your time and talent at some point. Jen shares the honest truth about what she’s seen in coaching florists across the country: underpayment is rampant. Bu...

Welcome to the very first episode of The Floral CEO Podcast ! After 2.5 years as The Floral Hustle , Jen is ushering in a bold new era—one that centers on florists fully stepping into their power as CEOs. In this deeply personal and powerful reintroduction, Jen shares what inspired the shift, what to expect from this new direction, and why it’s time for florists everywhere to claim profitability,...

In this heartfelt and empowering episode, Jen reflects on the magic of watching her biggest dreams—like farm life, floral workshops, and snuggling baby goats—come to life. She walks you through the journey from visualization to execution , breaking down how big goals become achievable when you truly believe that everything is figureoutable. Jen gets real about self-doubt, building a business that...

In this inspiring minisode, Jen shares how leaning into creative thinking and owning your role as a designer—not just a florist—can be the spark that propels your business to new heights. Whether you're dreaming up bold installations with tennis balls and pickleball rackets or just trying to break free from the Pinterest copycat rut, this episode is your reminder that creativity = currency. Jen wa...

In this heartfelt and relatable debut episode, Jen opens up about what it feels like to hit “max capacity” as a florist and small business owner. Through her personal experiences—ranging from moving house, caring for her children and pets, to juggling weddings and leadership roles—she discusses how overwhelming life can become when you’re wearing all the hats. Jen offers powerful mindset shifts, c...

Ever scroll through Instagram and feel like everyone else is fully booked while you’re sitting with an empty inbox? In this raw and relatable minisode, Jen talks through the all-too-common spiral of comparison that florists face—especially during slower seasons. You’ll learn how to shift your mindset, audit your systems, and get back into action mode with confidence. From improving your response t...

Do you really know if you’re pricing your floral work for profit? In this episode, Jen dives deep into the top five pricing mistakes florists make—and exactly how to fix them. From emotional pricing and delivery miscalculations to ignoring profit margins, this is your wake-up call to stop treating your business like an expensive hobby and start making real money. Whether you’re brand new or a seas...

Ever feel like doing absolutely nothing —even when your to-do list is screaming? In this week’s minisode, Jen shares a raw and relatable take on what to do when motivation is nowhere to be found. Whether it’s wedding proposals piling up, kids keeping you up at night, or just plain burnout, Jen walks you through how to get back on track, reprogram your mindset, and take aligned action—even when you...

This week’s episode is personal, raw, and a reminder that success isn’t always what we first imagined it to be. Jen opens up about deep-rooted feelings of inadequacy, family dynamics, and how those internal struggles shaped her drive in both life and business. From building a thriving floral empire to raising alpacas, bandaging goats, and navigating heartbreaking losses—all while coaching florists...

Feeling stretched thin and constantly stuck in the weeds of your floral business? You’re not alone—and it’s time to fix that. In this episode, Jen pulls back the curtain on a hectic week filled with weddings, helping a fellow florist, and juggling her growing farm… all while staying laser-focused on what really matters. If you’re spending hours on low-value tasks and wondering why you’re burnt out...

In this heart-filled and honest episode of The Floral Hustle , Jen shares how her journey into personal development transformed every area of her life—from her business and motherhood to her confidence and well-being. If you've ever felt like you're too maxed out to even think about growth, this episode is for you. Jen walks through the different seasons of her life—from survival mode to creating...

In this week’s minisode of The Floral Hustle , Jen pulls back the curtain on the real key to lasting success in business—and in life: consistency . From booking weddings to growing your network and leveling up your mindset, consistency is the not-so-glamorous yet absolutely essential ingredient. Jen shares personal stories and coaching insights that show how taking consistent action (even small st...

In this real, unfiltered episode—recorded straight from the new farm—Jen shares a whirlwind update about life, animals, and a big pricing lesson after a client balked at a $225 tall centerpiece. She dives deep into the psychology and math of floral pricing , why “cheap” isn’t the word to use (say “value-based” instead!), and how to build confidence by pricing for profit , not panic. If you're feel...

In this episode of The Floral Hustle , Jen shares how intentional networking helped her book five weddings—and how you can build powerful relationships that grow your floral business. From connecting with planners to adding value for fellow vendors, she breaks down exactly how to build vendor relationships that actually lead to real bookings. If you’ve ever felt awkward about networking or unsure...

Episode Summary: In this empowering episode, Jen dives into the power of unapologetic confidence and how it’s been the driving force behind building her dream life and thriving floral business. If you’ve ever found yourself playing small, over-apologizing, or waiting for “someday” to feel confident, this episode is your wake-up call. Jen walks you through why confidence isn’t optional, how to buil...

In this heartfelt and deeply personal Mother’s Day episode of The Floral Hustle , Jen opens up about her journey as a mother and business owner—from traumatic birth stories and parenting a child with autism, to managing chaos while building a multiple six-figure floral business. She shares unfiltered truths, emotional milestones, and the essential mindset shifts that helped her stop surviving and...

In this empowering episode of The Floral Hustle , Jen revisits the power of outsourcing —not just as a business strategy, but as a lifeline for florists who are juggling weddings, kids, content, and chaos. From freelancers and social media help to bucket-washing and childcare, she breaks down real-life examples of how outsourcing key tasks can help you protect your energy , scale your business , a...

In this episode of The Floral Hustle , Jen dives into the rise of Poppy Flowers and why their business model is resonating with modern couples. Spoiler alert: it’s all about pricing transparency . Jen breaks down how this simple shift—openly sharing pricing and offering easy, a la carte-style ordering—has made Poppy so appealing, and why florists should stop resisting this strategy. If you're tire...

00:00 Introduction and Revenue Insights 01:40 Custom Funeral Arrangements 04:30 Creative Proposal Planning 05:55 Silk Flowers and Designer's Choice 11:04 A La Carte Flowers and Final Thoughts