The Floral CEO

The ping in your email is real with requests for your to participate in a styled shoot. Your heart flutters and sinks at the opportunity. With so many florists agreeing to any styled shoot because they think they are supposed to- let me tell you that is not what you need to do. You should be inspired and have the ability to do something that you have been craving to create. When you are inspired t...

Avoid ghosting and spend time with customers that are more impactful and higher probability of closing. First thing I pay attention to is did the customer fill out all the information in your inquiry. If they did not- there is a high chance they are shotgunning pricing requests. I will give them an opportunity to answer the questions by asking again. I then am asking more details of their wedding...

Social media should not just be pretty pictures. Your social media can of course be a place for pretty pictures but having a place for you to talk and help educate your potential clients. You should be driving your content around driving business, positioning yourself as an expert, showing your potential and help educate your client. You should also be focusing on driving connections with niche’s...

Start going all in on the main client you want to attract. Posting on social media should be centered around who you want to attract. With these posts you should consider also what you love doing and highlighting that so you start attracting what you love to do and what you want to attract more. Here is one strategy- You want to attract more clients that are getting married at this venue you love....

Some clients are flat out difficult. You struggle to answer why you should even be working with them. How do you stick up for yourself but still try to get business to fill your schedule. Sometimes you will need to walk away from unreasonable clients. Sometimes you will need to stand up to a client with unrealistic expectations and nicely explain that what they want will not work with their budget...

In this episode I break down the day by day production of wedding week. Monday- I normally get roses delivered so they have a day to fully hydrate before processing. Tuesday- Pickup up local wholesaler flowers, process roses, do processing of other flowers. Wednesday- Start designing- Bouquets first, vase arrangements Thursday- Greening foam, start personals and hydration chamber them. Friday- Wra...

When you get an initial consult my first step is to start to help educate a client on pricing of flowers. In my response with asking key questions about their wedding I attach a brochure to help them get an understanding of costs. Other questions I ask to help understand if they did note a budget so I can get more information to see if their budget is realistic. How many bridesmaids do you have? I...

Its a lofty goal to say change your entire business in 3 months, but it is possible I’ve done it. What needs to change in your business? Sales? Profits? Not attracting enough leads? Attracting the wrong kind of leads? Are you in survival mode in your business and your life? Logistic breakdowns? Expenses out of control? Does your business feel overwhelming? Lack of fulfillment? The different sectio...

What makes people stand out? What makes a business stand out and what makes a business owner stand out? What do you want your stand out- be bold and different from the competition. How do you want to stand out as a business owner? How do you want to stand out in your life? Show work that is innovative Show how your business is different. Does you business deliver educational value? Identify what s...

This week - I'm going to give you a wedding season pep talk because I literally just had to give this to myself. The other night was looking at my calendar and I had just met with my decorator friend and like things felt heavy - it's gonna get real this year again! I'm very transparent and I want people to know that everybody struggles. I was worried - how am I going to do all of these things? I'v...

You may heard you are the sum of the 5 people you hang out with the most. Those 5 friends could be- you parents, spouse, best friend and similar people in your life. Look at your friends- are they just getting by? Are they kicking butt and taking names- reaching and setting goals. Are they healthy? Stressed? Complaining? Happy? What are the traits that describe those people- that is what you are s...

Growing you social media accounts is an exhausting affair is sometimes. Often you are looking at likes that aren’t translating to purchases. How do we get in front of people that need you or work with people who need your services. Getting in front of the right customers can be complicated. It is hard to way a flag that says couples come here. What if you were in front of other industry service pr...

What to post is a serious question that most business owners struggle with. Content ideas- Create a theme for days of the week. Meet us Monday- meet the owner, why we started this business, how you work with us? Are business offerings. Tip Tuesday or Wedding Wednesday is also a good theme day strategy Theme for the week- relevant topics for audience. Examples- Should you hire your florist for tear...

Isn’t it a crazy thing- you built a business and it looked like you are at the top of your game and success in yours! Sometimes you Girl Boss to much because you are afraid of fear- a fear of failure and a fear of judgement. If you have success in your business you have not failed so you are likely fearing rejection or potentially even fear success! The biggest thing is you need to define what you...

Know where you are at closing percentage, average wedding costs, etc. Create a spreadsheet of current metrics to track the progress. Do a mental reset of your business- of your life if needed! Identify what you want- how you want your business to feel- what strategies you want to put in place. Look at your social- is it supporting the looks, feel, and direction you want to take your business? Are...

Do you march to the beat of your own drum? Or do you follow the masses and try to make that work to drive your business? I think that many people have similar ways of getting to similar places in business. Fundamentally- you are the CEO of your business and can make decisions that feel good to you. The only thing I would consider is - is your changes to the standard pricing out there keep you prof...

There are a million different ways I have seen florists charge for these services. The fact is you need to do a system that works for you and makes you profitable. I look at each item as a separate item/cost. For delivery I look at the number of locations to deliver to, distance, the complexity of load in, does a truck need to be rented or is there parking to be paid. How easy is load in- small fr...

Want to start a floral business? What is holding you back? Fear? Mindset? Confidence? Fear can be overwhelming- most commonly people are afraid of failure, afraid of rejection and afraid of disappointment. But what if you couldn’t fail because you define your own success? What if you understood- rejection is a part of the process to help you the right customer that absolutely loves what you have t...

Want to hear how you become a freelancer? How do you gain exposure to other florists to do this? There is a strategic way for you to gain exposure to key florists in your market that would be looking for florists to help them. Start interacting with their posts, post in your stories that you are available for freelancing. If there is a local florist group you could post that you have some availabi...

Investing in yourself can be scary and overwhelming not knowing if what you will learn has value and if you will see a return on your investment. The question of should I take this course and spend $x or should I Youtube it and wing it. I used to be the florist who felt I had been a florist forever so what would I really learn from something. I also was scared to invest in myself because the money...

Do you want your social media to be simpler? Do you feel like you are always working on creating content, pushing content out and you are on the hamster wheel of content creation? Let me introduce you to a process called batching. Batching helps you take a focused amount of time and producing your content for the week/month or whatever time frame you choose. Because you are focused on creating in...

Want an easy way to dive into pricing correctly head to thefloralhustle.com/pricing In the Facebook groups I am in- pricing is the most asked questions. A florist will post a picture then ask what would you charge. While I get some projects it is hard to know where to start with pricing a unique design concept, what other florists might charge for something could be drastically different from what...

There are so many reasons to consider sourcing from local flower farms and with wedding season forecasted to be a big year now is the time to schedule in some research time to be able to incorporate locally sourced into the upcoming season. Adding this into your wedding flower business is going to really change so many things in your business. When I started incorporating locally grown flowers I f...

Social media seems like a scary and complicated place for most people to show up in any way shape or form but to show your face- is terrifying. When I ask most florists what is scary there are so many different answers. Even thinking about it gets me worried. I get anxious that I won’t know what to say. I’m worried what people will think. I don’t know what to talk about. I’m worried of what people...

Growing flowers has been such an inspiring addition to my floral business in recent years. About 4 years ago I went to Flowerstock on Holly Chapple's farm and was so inspired by growing flowers and using them in your designs. This changed the direction of my business and made me start focusing on locally grown flowers. With that, I started my own growing journey and have learned so much along the...