The Floral CEO

On this week's episode, we're going to talk about time allocation.  When you spend time on your business, are you are spending it on the right things?   Lots of florists spend time on activities that are not revenue producing.  Check in - are the  activities that you're doing leading you down a path of making more money, not just keeping you busy?   Sometimes done is better than perfect.  It's eas...

Rejection can be hard but you can let it sink you or set you free. I had a recent bride send me an odd reply to checking in after my estimate stating she met with the families and they compared all this information from a ton of flowers and have decided to keep investigating other floral options.  My proposal had inspo photos she provided mainly so many things did not make sense. After it I though...

Many people thrive in having some organization or structure around their week, and if you do the right prep work, no matter if you are planning your wedding week, corporate events, or if you have everyday deliveries  taking time to prep your week means you will be much more productive. You're going to feel so much lighter in your business which is so important!  You are going to deliver better wor...

Many florists have a vast network of friends, family and businesses we interact with but never share what we do. We are worried we will come off as salsey or not being our authentic self. Your network often needs your services or knows someone who does. With your mentioning your business you could be helping connect that person and fill a need they have. Instead of them searching google and hoping...

The number one way to grow your business is simpler than you think! Your network of wedding and event professionals is your biggest opportunity out there to grow your network. Ways to network organically and without a ton of pressure. #1 When you follow and a personal follows you back or you follow and they follow back send a DM intro. Thanks for following me, my name is Jeni and I love (something...

In this weeks episode we are talking about something a little vulnerable and personal. About a year ago I wasn’t feeling well and after doctors visits and coming up empty handed I started to see a functional medicine doctor. After some initial appointments we pursed doing a environmental test that tests for toxins in your body due to exposure in the environment around you. After an awkward trip to...

 In this episode, Jen talks about aligning your business goals with your aspirations. She shares personal experiences and stories that emphasize the significance of embodying the future version of yourself today. She encourages listeners to define their business objectives, set clear boundaries, and make key decisions that match their vision. For those dealing with difficult clients or situations,...

On this week's minisode, we're talking about how you can create 10 different pieces of work for under 75 to build your portfolio get the work out that you want to be associated with your brand - and actually just have some fun creating!

 In this episode of the Floral Hustle Podcast, Jen shares her advice on streamlining your Canva proposals to convert more sales. She explains the importance of visuals in your proposals, and how curating and organizing images can optimize your process.  Topics covered include how to use folders in Canva, pre-made templates for popular rental items, and using color swatches to nail your clients' co...

In this episode of the Floral Hustle Podcast, host Jen discusses her favorite rental items, including key pieces that she believes will be trending for the next generation. She shares nuggets of wisdom on how to streamline the proposal and sales process, featuring items such as bud vases, taper candle holders, and pin frogs. She talks about the importance of curating cohesive rental collections, p...

Being a mom and a business owner can be tough.  In this episode we talk about ways to make you a more aligned business owner and living the motherhood you envisioned.  Having both parts of your life running in synergy is something most Moms don't deserve it.  You deserve it!  Listen how to live with purpose and have the business and motherhood of your dreams.

In this episode of the Floral Hustle Podcast, Jen speaks about the often challenging topic of saying 'no' as a business owner. She explores why it's okay and a necessity to set clear boundaries, dispelling the myth that new business owners aren't allowed to decline. She shares examples of boundaries you should set in your floristry business, including refusing non-revenue generating collaborations...

In this episode of the Floral Hustle podcast Jen tackles the topic of niche marketing and its role in the success of her own business. Specifically, Jen shares her experiences working as a florist in the cultural wedding industry including Hindu, Muslim, Sikh, Pakistani and Somali weddings, among others. She discusses her relationships with multiple event decorators and wedding planners, the speci...

Many people have big dreams of a 100k business but are putting less hours and less drive behind the business than matches their desired income. Ways to see if they are closer a match is tracking time, how you feel, how your business feels and look for areas that are falling behind. Then look at- am I putting in a 100K effort to support this? Its eye opening that you could be dreaming big but have...

In this episode of the Floral Hustle Podcast, Jen discusses the importance of outsourcing tasks in her floral business to maintain both her success and sanity. She shares her top five tasks to outsource, including social media and admin tasks, bucket cleaning, organizing and prep work, accounting and tax advisory, and teardowns. By delegating these tasks to other professionals, she can focus on he...

In this episode, Jeni talks about negative feedback and how not to take it personally. We also talk about flipping the narrative of negative feedback is helping you repel the type of client you do not want and narrow your ideal customer even more. You can wallow in the self-pity of the feedback or you can harness your power and fuel that for your true purpose.

On this week's episode, we're going to talk about sales in proposals and having a proposal that sells you, your company, your designs, your execution, and everything to that client.  I do visually curated proposals. I have seen lots of proposals and I've done lots of different types of proposals. I do visually driven proposals so that when somebody opens this proposal, they feel their wedding. The...

In this episode of the Floral Hustle podcast, Jen shares her tips and insights on handling deposits in the floral business. She talks about simplifying the deposit process, offering clients different payment options, and how she handles the deposits she receives. Jen also discusses how she approaches special circumstances when it comes to keeping or refunding deposits and shares the importance of...

In this week's episode of the Floral Hustle podcast, Jen discusses the three things that may be holding you back in your business. She emphasizes the importance of consistency in building relationships, responding to clients, and posting on social media. Jen also talks about how having the right mindset and thinking bigger can lead to significant growth and success in your business. Tune in to lea...

Notes: In this episode of the Floral Hustle podcast, Jen discusses the importance of forecasting for your wedding floral business and shares tips on how to accurately predict and manage your finances. Learn how to use simple tools like Google Sheets to track your revenue, expenses, and profit margin, and understand how to make adjustments throughout the year to ensure you meet your income goals.

In this episode we talk all about optimizing your ordering and strategizing on where the best place for that item is. We talk through ordering through multiple wholesalers and sourcing direct from rose farms. Leave this episode prepared to smart source this wedding season.

In this episode I want to talk about some of the signs that you should be raising your pricing.

Do you have a never ending to do list? Do you feel like you never make traction on your to do list? Here are three ways for you to ditch the overwhelm and get more done. #1 Lists- Use a notes app like Evernote to create folders for different subjects in your life. Capture things pouring out of your head so you can feel like you are not loosing things. #2 Sunday night prep- prepare for your week so...

When you get an inquiry the next steps are critical on wether you will end up with the wedding. I walk you through my consultation process that will help perfect your consultations for a higher average wedding and closing more couples. First thing you should do is make sure the inquiry is a good fit for business. Does the design match your aesthetic and is the budget in line with your minimum? The...

This episode highlights some essential factors to consider when sourcing products from overseas factories.   - Sourcing is not limited to just China, as factories from other countries such as India, Pakistan, Bangladesh, Korea, and Thailand also participate in sourcing.   - Alibaba.com and the Alibaba sites provide a vast range of countries and manufacturers enrolled in their supplier program, and...