The Floral CEO

In this mini episode we are talking about the sensitive nature of friendships. Not only friendships can feel heavy when they are not in alignment but family dynamics are even more complicated. Stepping into friendships that are giving and that serve the next level of you is so critical. Listen in as we talk about navigating family dynamics, difficult friendships and what it feels to outgrow others...

Are you struggling with paying yourself or being able to pay yourself and being able to have the ability to hire on additional help during a busy wedding week? Often florists especially when they are newer are so excited to book a job but in the end after paying wholesalers, taxes, insurance and any help you have may have had you might be wondering how am I going to pay myself now with the leftove...

What if your business was easy? What if everything you did felt like you had the business of you dreams? How would that feel? That mantra is what would it look like if this was easy? What if things in your business were easier. When you operate your business from ease you get to choose everything. As the CEO you have the right to run the business how you want to.

As someone who has invested a lot in personal development a mastermind is something that I has been something that has been a huge roll in my financial and mental growth. Surrounding myself with people who are at a similar spot in business being led by a person who has done the things that I wanted to do helped short cut my business to make things happen. Defining a mastermind- . A mastermind grou...

Strategies for bad product often easier said than done. Bad product can also be a frustrating situation. Steps to take to deal with bad product. Know the wholesaler/vendors policy for replacements, bad product and credits. Unpack things right away. Have the proper tools and clean your tools. Have the correct processing floral food/fydrator. Document problems right away. If it is boxes/farm specifi...

Focus on revenue producing activities Plan your week- Sunday night prep Silence notifications Scheduling activities- Understanding when you are most productive

Follow this simple strategy for growing relevant followers for your social media. If you want to grow your business you need to have relevant followers. Engaging with industry professionals on social and having a strategy to capitalize your growth is important. Authentic engagement will help foster relationships that matter.

Follow up on past estimates or inquires. Evergreen social media graphic- stating availability. Post an offer on social Launch an a la carte flowers program Reach out to planners

Even if you're in the thick of wedding season à la carte is a great opportunity for you to have something to talk about on social media and an easy way to respond to the very common question of what your pricing look like, as well as an easy, accessible way that people can do business with you that is all exclusively either on your webpage or you have a brochure that they can just pick from and or...

This week is about business basics. Are you cutting corners when it comes to running and operating your business? These can be very expensive mistakes that cause a lot of stress, anxiety, and even disappointment and challenges that are unneeded. Let's go over some of those things and explain how easy it could be for you to remedy that!

In this episode we share my start to finish process of my inquiry process. Nothing crazy- just simple steps to connect with your customer. In this process I gain all the information to make sure this is a wedding I want to do and starts to build confidence with my client that I am the right choice. Pair that will a strong visual proposal that sells and you have a strong possibility you are doing t...

Planner outreach Posting 2023 availability Implementing a brochure B-Roll footage. Developing a consistent social media schedule.

This week were talking about three things you can do on Instagram without showing your face that will help boost your engagement, boost your followers and will create value.

This is a line many business owners walk. Often this line is centered around money and making it ok to make money. Look at things like- are you charging enough? Are you throwing things in for free on last minute requests. Running your business like a CEO is critical to making your business profitable. Charge your worth is the first step. Operate your business as a for profit business. Even small t...

Strategies for success Create processes with fail safes to help have the ability to catch mistakes. Organize frequently used items into easily accessible folders. Frequently used photos Folders in systems you use often. If you use systems like Canva for proposals, organize files for easy proposal creation. Have a system to gather ideas.

This week's show is about the three key ingredients that really can make a florist successful.  There are a lot of misconceptions out there of what success looks like because success is different to everybody. And the misconception that we as creatives lack business skills like the ability to sell.  There's all these things around what creatives are. And as a florist, we are creatives. We are peop...

On this week's minisode, we are going to talk about something that so many florists, humans, the world in general, experience but never talk about. And that is fraudy feelings. Imposter syndrome. And today we are going to talk about basically saying, f*ck you, fraudy feelings.

There are many ways your floral business can leak money but these 5 are some of the largest ones. Overstuffing Over ordering Prepping with premium labor Operating expenses over your current means Not hiring enough labor All these are fixable and with fixing this you can get your business on track for profitability.

One of the biggest struggles for an entrepreneur is doubting yourself. Feeling like you are not good enough keeps so many people from launching their business, growing their business or trying something bold and different. That fear or doubt of being good enough can be rooted from childhood, can be generational or formed from a society of everyone living a Instagram perfect life with no margin for...

Taking the first steps to growing your business can be exciting.  But I am emphasizing growing and not starting your business really comes down to one key move- networking!  Networking with other wedding professionals is your path to growing your business because they are around people who need your services.

Not charging your worth is something many florists struggle with. Most often it is a florists confidence or really lack of confidence that is getting in the way. If you want to know how you should be pricing download my pricing guide. thefloralhustle.com/pricing

Your inner narrative of how you talk to or about yourself can impact your life, business and general self esteem. In this episode we talk about ways to shift your inner voice into one that supports your goals and becoming the next level version of yourself. One thing to pay attention to even when talking to friends or family is “I am” statements. I am not good at a social media, making bouquets or...

This week we're talking about overcome some big mindset blocks and the fear of failure. Many of my coaching clients, my florist friends, and even myself have had these overwhelming moments where the fear of failure stops them from starting, or stops them from pushing forward.   I want to give you some tips and strategies to believe in yourself more and instill some core ingredients of success so t...

Doing quotes and proposals doesn’t need to be a painful process. Tips for faster estimates: Create standard base pricing for common items like bouquets, bouts, corsages etc. Have an a la carte flowers program to reference. Pricing installations per square foot. Creating basic recipes for estimate guidance. Download our pricing guide at thefloralhustle.com/pricing Tips for faster proposals: Preload...

Your operating expenses can make or break the success and long term viability of your business. When businesses go deep in taking on expenses the business is going to struggle to keep up if the momentum of the business expenses do not match the momentum of your sales. Steps to figuring this out- Create a spread sheet and get into your banking. Make sure all expenses come from the business account-...