The Floral CEO

Do not let social media anxiety get the best of you! 3 ways to stop posting anxiety. #1 Have a plan! Build a concrete day or a theme for a week for you to post on that topic that day or multiple times in the week. Developing a strategy is critical for you to make social media happen consistently. #2 Do not post and ghost! To get interactions you need to spend time interacting with other accounts....

A la carte flowers is an amazing way to add a lower budget option to your business without all the headache that comes with a full service wedding sometimes this is the is a great place to get started or add on smaller orders that are less work. I added a la carte flowers to my business 4 years. I was super inspired by Native Poppy in California. My a la carte flowers gives you the options to choo...

 Want a guide to starting your floral business? - head to www.thefloralhustle.com/starterkit  Wouldn’t you want to close more weddings? With these 5 ways to increase your bookings, you can go into this engagement season with a high closing ratio on the horizon. Prequalify with pricing guidance Make your proposals more visual Offer price tiers of your items Build repore during the consult and in em...

Frankly social media can feel overwhelming. The trick to minimizing anxiety is to have less stressing about when and what you are posting and build a strategy behind the content you are producing and batch that content- LIKE A FLOWER BOSS! Batching is the practice of creating tons of content in a concentrated amount of time and then posting that content via a scheduling app so you are not actively...

 Want a guide to start your floral business? - head to www.thefloralhustle.com/starterkit   Key points from the podcast! Having the right mindset! Having a minimum so you are not running around with low budget weddings. Providing an experience that is higher end. Doing multiple weddings- event though it is more to coordinate it is more revenue. Having a team will help you have more capability! Pro...

Many florists struggle with money ebbing and flowing in their business with big bursts of revenue and then a month's time goes by without revenue coming in. In this episode, I talk about 3 ways to grow reoccurring revenue in your floral business. #1. Weekly church accounts- Finding local churches that want to incorporate a beautiful floral arrangement for their congregation. This could be funded f...

That classes and education will elevate you to new heights. Its ok to court/work with multiple wholesalers. A cooler is needed- but your don’t need a new one. Investing in key pieces will build revenue quickly. I didn’t need to say yes to everything and everyone. I didn’t need to be the cheapest in town. I didn’t need to do 100 weddings Renting a truck- is not a big deal All the expensive solution...

Does you floral business give you anxiety? Or has it made your chest feel tight, have a few tears roll down your face or even to the point of running to the bathroom and tossing your cookies sounded like I great idea. I get you! We are often in high intensity situations that can increase emotions and make us feel like the world is closing is on us…but the difference is we can make our reaction to...

Download our free guide to a social media audit and planning. Go to www.thefloralhustle.com/social to get yours today!  Everyone is so focused on growing their social media followers but today let's stop and think about what we really want to accomplish. Are you looking for followers because you want notoriety or to live the influencer life when your social media account blows up? Being an influen...

Is that time of year that you are freaking out for the amount of weddings you have booked? Every year this happens to even the best florists. Step #1 Verify your feeling is realty. Apply numbers to truly investigate if what you are feeling is true. Data can shed light and help provide big insight into what the year is looking like. Go in and record in a spread sheet separated by month the weddings...

For years in my business I felt like I had to give everyone a great deal and that was my path to success- but I also felt when I was working with such wonderful people that I wanted to give them a deal to give them what they really wanted but couldn't afford unless I was giving away the farm. I felt like Profit was a bad word. I started making it in my mind a hobby of creating something with joy i...

My top 5 tools for your floral business.  I breakdown why I love all of these amazing tools. Canva- Online and an app Photo Shop Express- App Quickbooks Planoly Online and an app G-Suite Online and an app Bonus- Zelle Online and an app.  Works with more

Objections come in all shapes and sizes and sometimes it might not be a plain objection from you couple- it might be your objection.  I want to talk about some objections I have heard from my couples, myself as my business has evolved, and what I have heard from coaching clients and fellow florists.  Often reframing the objection and showing another perspectives can help lead the client.  But you...

Time to audit all the things related to your budget.  First- check in with your website and technology products. What business tools do you have and are you utilizing them and are they working correctly, For each tool- expense- ROI- and am I utilizing all the tools. Then look at regular expenses. Look at your taxes, should you be starting a 401 Simple Plan. Dive into what you have forecasted so yo...

You don't need to be a naptime warrior or work till midnight. 1st off is to really identify what you are wanting from your business. Financially, how you want it to feel, and how much time you have to realistically invest. Then once you have that you need to talk to your support system and explain what you are wanting to do and the support you need. Explain your business to your kids and how thing...

Today you are in for a treat. We are talking about three tested tactics to grow your business in 2023.  You're thinking - what do I want my business to do? How do I want my business to grow?  These three ways have made an impact, of course, financially, but also just how my business feels in the culture I've created in growing my business. Reaching out to the wedding community One of the ways to r...

Start mapping out rest- Book vacations or time off to breathe.  Look at your calendar and look at holidays, and birthdays and take time to have the moments that matter. Start sourcing supplies- find cylinders, tape, glue, and limited supply items Get ahead of the rush and potential scarcity of the items you need.  When you wait you could potentially  Map out your goals and back into what support y...

Now is the time to go big and step into your role as CEO and define your 2023 business vision and do some serious goal-setting to start molding your business to bring it to the next level. That next level is one that every aspect of your business is getting 2023 plan to get that part of your business to feel good- easy- aligned and in the end and contributing to profit.  If you have not had a good...

 Seven things to stop now for a more profitable 2023 wedding season and beyond. 1. Stop guessing on costs/pricing.  Do you want a less profitable wedding or a big mistake?  Guessing on pricing in my experience always is 2. Stop trying to be the cheapest In town. Being the cheapest in town.  The race to the bottom is only going to bring you less profit and you will keep perpetuating cheap weddings....

Installations are often a struggle for so many florists. It is one of the more complicated floral to price and construct.  The first thing to figure out is your installation is your foundation- this is needed for pricing the installation accurately. In this, you will decide based on the structure type which mechanic is best. Depending on your stance on foam or no foam you can look at the weight th...

Hiring freelancers can be a stressful situation.  Finding help when multiple florists are filled with heavy wedding weekends.  I want to share several tactics of how I am other florists who have found freelancers successfully. The first thing that I think is a game changer in an unconventional one- Find flower friends.  Over the years making flower friends has brought me weddings, forged fierce fr...

Today we are going to talk about something I often see flower friends stressed out at the wholesalers about.  Promising flowers that are difficult or hard to get or are finicky flowers to deal with can often cause stress during the consultation process, the planning process, pickup day and delivery day.  Often that stress can suck the life out of your wedding floral journey.  The first thing we wi...

In this episode, I will walk you through one of the best tools to help stop ghosting after providing a quote and to stop price shoppers before the consult saving you time and a kick in the confidence department.  A brochure is a great way to help provide pricing guidance to a prospective couple and set the stage for the experience of working with you. Components of an effective brochure. 1. An int...

We currently live in anti hustle society.   What is anti-hustle culture? Anti-hustle culture is a rejection of the notion that business owners should hustle. The grind, the working all hours, the constant activity that is glamorized in certain entrepreneurial circles and by some prominent entrepreneurs.  How many people do you know who are successful that did not hustle a bit to get where they are...