The FittDesign Podcast

On today’s FittBite, we’ll be looking at thread count. If you’ve ever worked in textiles before, this is definitely a term you will have come across, what does it mean? How do we calculate it? And ultimately why should you even care? We’ll be answering these questions and more in today’s quick episode. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashio...

On todays FittBite, we’ll be looking at the different material options to consider for ladies leggings. This is a staple piece of any active wardrobe and can take on a lot of different functions depending on the fabric used. There are a ton of different fabric options out there and each will bring with it a specific add value and use case to the quintessential legging. In this episode we’ll outlin...

In todays FittBite we’ll be comparing two very popular printing methods used in sportswear design: Heat Transfer and Sublimation Printing. These are two methods that you will have most likely heard about if you’ve ever dived into the custom manufacturing or even print on demand word. What are they? How they do they differ and ultimately what is the best choice for your next sportswear product? Tha...

On todays Fittbite, we’ll look at the term color fastness, if you’ve ever worked with textiles in the past and have custom dyed them, you will have probably heard this term before, but what is it? That’s exactly what we're going to be discussing on todays Fittbite. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesig...

In this FittBite we'll look at the key reasons behind the massive popularity of an activewear staple: The Legging. We'll evaluate how leggings shape and flatter the physique, how they have gain mass market acceptance and ultimately how versatile they can truly be.  Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fitt...

In this FittBite, we'll go over two simple and guaranteed ways to help you instantly tell the difference between real and fake leather. Whether you're an aspiring fashion designer looking to hone your abilities to recognize quality textiles or a savvy consumer trying to make the right purchasing decision, this FittBite will have something for you. Book a 1 on 1 with our host, Shadi for p...

In this FittBite, we'll look at three fabric alternatives to cotton that are perfect for sportswear design. We'll look at specific fabrics that give the look and feel of cotton without any of its drawbacks.  Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collectio...

In this FittBite  we'll take a close look at viscose fabric. We'll explore where viscose is naturally derived from, how it's made and what benefits it can bring to your product range.  Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instant...

It's easy to overlook the importance of a hang tag, however this is where buyers, manufacturers, customers and potentially even your staff will be looking to find everything they need to know about a specific garment. Taking the time to strategically organize the information on this tag will bring much needed clarity across your range and allow your customers to make educated and confident de...

In this fittbite we will dive into the world of sustainable fabrics within the context of sportswear. As we move collectively towards a greener future, customers are beginning to demand more from the brands they purchase in terms of social responsibility  and eco-friendliness.  Although sustainable fabrics can feel out of reach for most beginner brands due to their scarcity and high cost, this epi...

In this FittBite we debunk the most popular myths surrounding seamless sportswear and investigate why going seamless may not be the best option for most beginner brands. By the end of this FittBite  you'll have a much clearer idea of how seamless apparel works and what its true limitations are.  Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion...

On this FittBite we'll look at how to build your fashion brand's visual identity and explore how vital this is towards making a memorable first impression with your customers. We'll look at the three key components of any successful branding set as well as the steps you can take today in order to fine tune what your customers see first and how they interact with your brand.  Book a...

In this FittBite we'll look at the certified Grinch of the textile industry: Pilling.  We'll evaluate what pilling actually is, what are the main causes of pilling, which types of fabrics are most susceptible to it and how to protect your favorite pieces from its unsightly effects moving forward. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fa...

On this FittBite we'll look at how your favorite fabrics are prepped for knitting, weaving and dyeing. This episode will act as a clear and concise introduction to the complex world of textile technology. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with o...

On todays FittBite  we'll look at my top 5 picks for fashion design accessories.  I'll be giving my recommendations based on my personal experience both as a Sportswear designer and a business owner managing a small team of designers.  Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultati...

On this FittBite we'll look at my favorite social media platforms for fashion brands.  With so many options to choose, it can be confusing for young brands looking to make the right choices on where to invest their time. We will look at the top 5 platforms that are worth your time and effort, identify what type of content to post on each platform and outline the best times to post for each. B...

In this FittBite we'll look at my 8 key tips for drawing Fashion Flats for your tech packs. I'll go through my list of top Dos and Don'ts to ensure you can create effective fashion flats that will successfully portray your creative ideas in the finished production items. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https...

On this FittBite we'll compare and contrast two staple Menswear pieces: the Button Up and the Button Down. We'll look at the key differences between these two commonly confused garments and explore how to identify each as well provide the specific scenarios in which each piece is best used. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion...

In this FittBite, we'll look at how to identify and define the right target customer for your brand. Identifying the right customer group for your brand can help you develop and deploy effective marketing strategies. To help you in doing so, this Fittbite will provide tips on how to decide which target customer group is right for you as a well as guide you with the questions to answer when de...

On this FittBite we'll look at how to create and grow a strong brand image. Consistent messaging is the primary driver towards building a strong brand. Consistency will help inform everything from your creative direction to your executive marketing decisions. We'll look at how to ensure all components of your brand are working towards a unified and consistent goal that aligns with your c...

On this FittBite, we'll look at how a product's country of origin is classified. In theory the country in which a finished product is put together should be considered as the country of origin, however the reality may surprise you as there are multiple scenarios in which this is not the case. Listen to the full FittBite to learn how you can accurately determine your products C.O.O Book a...

On this FittBite we'll look at the basics of designing a great physical retail experience for your customers. With more and more brands going exclusively online, there is a huge opportunity for brands to set themselves apart from the competition. We'll look at how to design a  physical retail experience that is both memorable and works to improve customer experience and brand perception....

On this FittBite we'll look at how to approach product photography as an online fashion brand. Great product photos are just as if not more important than great products. By learning how to capture your items in a flattering light, you enhance their desirability and give yourself the opportunity to showcase the true nature and potential of your items. You can pour in endless time and effort i...

On this FittBite, we'll look at how to approach working with influencers when marketing your fashion brand. Influencer marketing can be a formidable tool in any brand's arsenal to reach a wide yet targeted customer base. By selecting the right people to work with, you not only enhance your brand image by the power of association but also tap into customer networks that are already primed...

In this Fittbite we'll look at the 5 key steps towards creating a reasonable return policy for your online fashion brand. A good return policy can be a great way of convincing potential customers to bite the bullet and finally decide to make a purchase, it can also save you a lot of headache in the future when it comes to product returns. In this quick Fittbite we'll go through the key i...