The FittDesign Podcast

On this FittBite we'll look at the hidden costs of running a fashion brand. These costs can kill your apparel business ambitions, as such the first step in managing these costs is being to identify their root causes. In this quick FittBite we'll take you through a comprehensive list of these costs, identity how to reduce or eliminate them and educate you on better cash management for you...

On this FittBite we'll go through the basics of budgeting as a start up fashion brand. We'll outline the key financial factors that you'll need to consider as a new brand in order to ensure your business can remain above water and achieve long term success.  Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittde...

On this FittBite we'll compare and contrast the numeric and lettered fashion sizing scales. We'll identify the pros and cons of each and give you a definitive way to determine which is the right option for your fashion brand.  Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design...

A strong marketing plan launched at the right times of year can help boost your sales considerably. In this quick FittBite we go over key promotional dates in the retail calendar year that you should pay close attention to. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own col...

On this FittBite episode we'll look out managing cash flow for your fashion business. We'll identify 8 key tips to help you keep cash on hand for longer and receive your incoming payments earlier. We'll also outline 2 major mistakes that most brands make once business starts picking up that can severely hurt their bottom line and long term prosperity. Book a 1 on 1 with our host, Sh...

In this FittBite I'll take you through 5 key lessons I learnt as a young designer setting up a fashion design agency from scratch. We'll run through these 5 key lessons and identify the main take aways that will help aspiring design entrepreneurs in the early days of their business formation. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashio...

A good business plan is an essential part of building any business. As a fashion brand, having a strong  plan will help you to define your short and long term goals as well as outline the actionable steps needed to achieve them In this FittBite we'll go over the 8 key components of any business plan as well as how to format your plan so that you can focus on the growth and success of your bus...

On today's FittBite, we'll be going through 6 key metrics to measure the strength of your apparel brand's sales performance. We'll run through each metric, explain its significance and look at the simple mathematical formulas needed to calculate each.  Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdes...

On today's FittBite , we'll be going through 6 key metrics to measure how well a product in your range is performing. We'll run through each metric, explain its signifcance and look at the simple mathematical formulas needed to calculate each.  By measuring the performance of the various pieces in your collection, you can make educated and calculated decisions on which products to k...

In this FittBite episode we'll outline the basics of good customer service. With the rise of e-commerce as the primary way brands interact with their customer base, great quality customer service is more important than it has ever been as a way of differentiating yourself in a crowded market. This episode will give you all the tools you need to be able to cultivate a superior and tailored cus...

In this FittBite we'll look at 6 key points for building a great online store. We'll explore how to structure your website in a way that is easy for your customers to navigate and transact on. From tips on enhancing the visuals of your website, to creating great copy that can inform your customers' purchasing decisions, you'll learn everything you need in this FittBite to creat...

In this FittBite episode we'll look at the fundamentals of establishing and maintaining transparency with your customers as a fashion brand. It has never been more important to be honest and open with your customers than it is now. This FittBite is structured to give you the quick tools and tips needed to earn the longterm loyalty of your customers through transparency.  Book a 1 on 1 with ou...

In this FittBite we'll take you through the entire timeline of taking a garment from the design phase to the finished product. We'll outline the 12 key stages of this process and describe how to overcome some of the challenges you may face along the way. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/...

In this FittBite episode we'll look at how to write a strong fashion collection design brief. We'll observe the SMART principles on how to structure a clear and concise brief as well as outline the specific fields that every brief should address.  By the end of this FittBite you'll have all the tools and knowledge you need to write a brief that will ensure you create the collection...

In this FittBite episode we'll look at woven textiles. We'll recap the basics on how all woven textiles are constructed as well as look at some key terminology in the anatomy of every woven fabric. We'll look at the physical weave constructions of different fabrics and evaluate how these different patterns alter the look, feel and physical properties of each weave. By the end of thi...

In this FittBite episode we'll look at the main hemline types best suited for sportswear design. We'll outline the 8 key hemlines that we commonly see in the space, provide a quick way to identify each hemline type and suggest specific garment styles for each hemline. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.f...

In this FittBite, we'll look at 5 key neckline styles. We'll focus on the neckline styles best suited for sportswear design. Whether your collection emphasizes more casual aspects of sportswear fashion or the more performance oriented aspects, you'll find a neckline that is right for you in this video.  Book a 1 on 1 with our host, Shadi for personalized advice on how to create and...

In this FittBite episode we'll look at the different types of sleeves suitable for sportswear and activewear design. We'll run you through the six key sleeve types, describe how to identify them, what makes them special and outline the best use case scenarios for each sleeve type. By the end of this FittBite, you'll walk away with the information needed to identify key sleeve types...

In this FittBite episode we'll look at the crazy world of shoe design. We'll run you through the main components of everyday shoes, describe their functions and outline the common materials that are used to construct these parts. By the end of this FittBite, you'll walk away with the knowledge needed to identify the key parts of every shoe as well as the materials needed to make the...

In this FittBite episode we'll look at the fundamentals of building a fashion brand. We'll run through the external and internal influences to consider as well as how to create and curate the right brand image for your company.  By the end of this FittBite, you'll walk away with the information needed to build a strong brand that sparks excitement in your customers and builds a loya...

In this FittBite episode we'll evaluate the importance of care and brand labels in apparel/sportswear design. By the end of this FittBite, you'll know the different points every care label needs to mention as well as the types of labels you can include on your garments.  Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://ww...

In this FittBite episode we'll look at how to source fabrics for your Sportswear collection. Well outline the 5 key places to look at when considering your fabric needs. By the end of this FittBite, you'll walk away with all the information needed to find any fabric, at a price that best fits your budget and production scale.  Book a 1 on 1 with our host, Shadi for personalized advice on...

In this FittBite episode we'll look at how to strategically plan your Sportswear collection. We'll evaluate some fundamental rules to follow as well as discuss specific types of products that you should be including in every collection. By the end of this FittBite, you'll walk away with all the information needed to plan successful collection that will get people talking and bring i...

In this FittBite episode we'll look at two very common fibers for sports/activewear design: Cotton and polyester. In this short 3 minute episode we'll run you through everything you need to know about the fibers.  By the end of this FittBite you'll walk away with all the information needed to make a decision on which fiber type is best for you.  Book a 1 on 1 with our host, Shadi fo...

In this FittBite episode, I take you through the key differences between knitted and woven fabrics. I'll run you through how each is constructed and give you the necessary information that you'll need to make a decision on which is best for your specific application. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fi...