The FittDesign Podcast

On today’s  FittBite  we’ll be looking at a common wool alternative: Acrylic.  In this quick episode we’ll evaluate what Acrylic is, take a brief look at its history, observe its potential drawbacks and lastly look at its key characteristics. By the end of this episode you should be able to walk away with a much better understanding of this lesser known synthetic fiber and effectively evaluate whe...

On today’s FittBite we’ll be looking at the different ways to cut knitted fabrics. Each of these three methods has its place in mass manufacturing and brings with it a host of advantages and disadvantages. By the end of this episode you’ll have a better understanding of what these three methods are, when to deploy each and what to expect in a finished product.  Book a 1 on 1 with our host, Shadi f...

On todays FittBite we’ll be looking at the 7 types of customers that you’ll undoubtedly come across when launching your fashion brand. We’ll look at how to identify them and the specific actions you should take to cater to their specific needs to ensure you give them the best experience possible as well as earn their loyalty and long term support. Book a 1 on 1 with our host, Shadi for personalize...

On today’s FittBite we’ll be looking at how to successfully handle a PR crisis as a fashion brand. Of course this is never something you want to be faced with as a company, but it is inevitable that you will face a crisis of some sorts. Knowing how to address it, handle it and ultimately resolve it will be the key determinant towards your company’s longevity and ability to weather the storms.  Boo...

On todays FittBite we’ll be looking at the 3 key ways you can optimize your website to take advantage of search rankings and ensure that your website gets seen by more people that  are specifically looking for what you have to offer. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design yo...

On today’s FittBite we’ll look at the basics of SEO and outline the key need to know terms.  By the end of this episode you’ll have the confidence and knowledge necessary to dig deeper into the SEO world and eventually set your online store in a way such that it attracts more visitors and ultimately more sales.  Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow y...

On todays FittBite we’ll be looking at working with models in the fashion industry. Finding the right professionals to model your clothing is an essential part of showcasing and marketing the brand you have worked so hard to build. This may also be an intimidating step to take if its the first time you’ve worked with models. On this fittbite we’ll look at the different types of models that you can...

On this FittBite we’ll explore the 4 most effective channels of fashion business expansion (Distributors,  distribution agencies, licensees and Franchisees and by the end of it you should hopefully be able to nail down which one suits your brand the best.) Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services...

On today’s FittBite we’ll be looking at how to structure a successful pitch to investors as a fashion brand. If you’re an avid viewer of the channel you’ll know that although the fashion industry can be an extremely lucrative space, it is a capital intensive one with a good amount of risk associated. For this reason, creating a winning impression when pitching to potential investors can make all t...

On today’s fittbite  I’ll be giving you guys my experience on fashion cash flow and the immediate steps you can take to help improve your cash flow so that you never find yourself in a sticky situation. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our inst...

On today’s FiitBite I’ll be quickly taking you through part 3 of my key need to know fashion terms so that you can look and feel like a pro every single time no matter who you’re dealing with.  Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly dow...

On today’s fittbite I’ll be quickly taking you through part 2 of my key need to know fashion terms so that you can look and feel like a pro every single time no matter who you’re dealing with.  Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly dow...

In today’s FittBiteI’ll be quickly taking you through part 2 of my key need to know fashion terms so that you can look and feel like a pro every single time no matter who you’re dealing with. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly downl...

On today's fittbite, I want to flip the script a little and talk about something that is not as concrete and logical, luck. How does one increase their luck, is it even possible? Let's find out on todays fittbite.  Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own co...

On Today's FittBite well be looking at how you can boost in store sales by designing a great fitting room. We obviously live in a digital first world where the primary means of sales for pretty much any new business is direct to customer approach via e-commerce channel, if you guys have watched this channel before you’ll know that Im still a huge proponent of keeping strategic physical stores...

In the last FittBite we discussed 5 of my favorite marketing tips to help your brand create effective email marketing campaigns that will actually grab attention and gain results. On today’s episode ill run you through 5 more of my favorite tips. If you haven’t watched the last episode no need to worry, relax and enjoy the tips in this one and then move on to part 01, these are in no particular or...

On Today's FittBite ill be giving you 5 quick tips for better email marketing as a fashion brand. With so many marketing tools at our finger tips it can be easy to overlook the importance of effective email marketing and simply label it as outdated. You can still run effective campaigns to promote your business and reach your target customers by following even a few of these quick tips.  Book...

On today’s FittBite ill be giving you 5 quick tips for better email marketing as a fashion brand. With so many marketing tools at our finger tips it can be easy to overlook the importance of effective email marketing and simply label it as outdated. You can still run effective campaigns to promote your business and reach your target customers by following Few quick tips. Book a 1 on 1 with our hos...

On todays Fittbite we have part 02 of our setting the perfect tone for your fashion brand series. On the last FittBite we evaluated the 4 key styles of fashion covering the historical, the contemporary, the casual and the luxury. On this episode we’ll evaluate 4 more key tones that your brand can take  on and outline some potential words and phrases that you can use to push that tonality further. ...

On todays FittBite we’ll look at how important it can be to set the right tone for your fashion brand.  Designing and delivering a unique product that feels authentic to your brand is half the battle. The other half involves how you present and market said product. Maintaining consistency and authenticity in your tonality whether through written, auditory or visual media is extremely important. Di...

On todays FittBite we’ll be looking at one of the wonders of the textile world: Bamboo.  This is a very strong plant fiber with outstanding biodegradability which makes it a great option for a more sustainable approach to sportswear. We’ll be going over everything you wanted to know about this fiber Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion b...

On today’s FittBite we’ll be looking at one of the mostly widely used Sportswear fibers: Spandex. This is an incredibly stretchy fiber that formulates a key component of most of your favorite brands apparel collections. We’ll be quickly unpacking what spandex actually is, taking a look at its history, observing its potential impacts on our environment and lastly looking at the key characteristics...

On todays FittBite Ill be giving you the hard truth behind starting a fashion brand. Be warned, for those of you that are easily effected by a realistic view of the world this may be a little disheartening to hear. My intention is not to dissuade you from following your passion but to give you the tools and outlook necessary to fully understand the gravity of the arena that you’re walking into. Bo...

On today's Fittbite  we’ll go over the three key printing styles that you’ll need to know, discuss the pros and cons of each and hopefully give you a clear idea of which to use and where. Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly down...

In todays FittBite  we’ll be diving into the world of fabric dyeing. This is an integral part of any customized production process and one that can take on a lot of different forms depending on the method used. This episode will give you a clear idea the different printing types available and the best use case scenario for each.  Book a 1 on 1 with our host, Shadi for personalized advice on how to...