The FITSPRO Podcast

My business has generally increased revenue on a trend for the past five to six years. This year (2023) that won't be the case. And today, I want to share WHY. Because this is not simply happening to me, I am CHOOSING it. For some context I'll dive into: No monetary goal this year  Monetary goal in 2-5 years - decisions this year help set that up. Big life change NEEDED SPACE Just wanted to see li...

After working with gen pop, college athletes and online clients, I believe there are four main types of plateaus that take place within long term strength and hypertrophy training: Mental Seasonal Actual Physical performance Muscle growth  We're diving into all four of these plateaus and what you can possibly implement as a coach or trainee to work through them. Mental: I bring this up first becau...

I say that I wish I started YouTube 5-7 years ago. But fact remains, it would not have been the best use of my time in that season. Like many people, I started my business because I was DEPENDENT on it generating revenue for me. Youtube was no promise of that. And IG was a much quicker route to the income I wanted. Guess what…still is. Yes, I believe that with all the social apps that have come an...

I know it's August, but it might as well be fall. What I want you to get from this episode is the clarity you need an order to follow the program that makes the most sense for you come September, October November through the new year. Aka your fall fitness goals. The season is one of my personal favorites to train during. It’s always a chaotic season. And training can give you something to focus o...

Have you thought about outsourcing for your biz? If so, today's post is for you. I’ve mentioned this another podcast before, but your first hire does not have to be full-time. And hiring can seem so overwhelming to so many entrepreneurs who are going at it alone. I remember being at the cheer gym and training one of the cheer moms. She was an entrepreneur, and a very successful one at that. She wo...

As a woman over 30 myself, I’ve fallen victim to or given into some common myths, but also found truth in them. Today I want to discuss possible shared experiences for those of us nearing 30 or in your 30’s. I say nearing because I personally started to notice some of these “differences” in my late 20’s vs in my 30’s. Let’s dive in. A slowing metabolism: There is new research that suggests that me...

In case you missed it, I took eight weeks off Instagram in May and June. Check out that podcast on Youtube behind the scenes. I took 50% rev cut for the eight weeks I was off Instagram - This decision was still very much so needed. Came from lack of exposure Lack of plugging offers in stories No active launching at that time. Thus, I made more than May and June combined in July (back on + launchin...

Let's talk about your website audit. It's no secret that I don’t do and have never done sales calls. I filled my online 1:1 roster via IG stories and taking people behind the scenes of my coaching. (AKA social proof and selling online). Followed by solid sales pages and applications. That's what we're diving into today regardless of if you do or don't do sales calls. We want those calls to be a CO...

Today we are talking about the subject of hypertrophy, and how training to failure, trash, volume, and high loads can possibly play a role in that. And I want to be clear that trash volume does not play a role in hypertrophy. So we will define what trash volume is as well as what higher volume in general can do for hypertrophy potentially. As I’ve explained on multiple platforms, but for any of yo...

Last week I dropped my first six YouTube videos. Actually, they were posted for me and I just got to watch them go live. Along with their partner blog posts. If you listened to my episode about taking a break from Instagram for 6 to 8 weeks, that was in large part due to drafting 17 YouTube videos, scripts, and actually taking seven days to film all of that continent with my friend, old boss, and...

Something that has become a thing for me in this season of training is time. I've got 40 minutes or less to get my lift in. One hour if I am lucky. Not doing a full body warm up. Cardio straight into movement prep. 3 to 4 lifts. 3 to 4 days per week. That's what I have to work with. You may be wondering how I'm still able to make gains. I am in a building and recovery phase. Atrophied from pregnan...

Today I take you nosey Nancy's behind the scenes a bit of my six to eight week break from Instagram. I know that some people think it’s silly when you announce that you are leaving Instagram. Because it can give off the vibe that you think you’re fucking special. Or that anyone cares. But I think of it from the sense of being a business. I show up consistently on social media, and thousands of peo...

Let us talk about bounce back culture, and how, even with realistic, logical expectations, somehow I was still surprised by my body at four and five months postpartum. I have plenty of family, members and friends, who are active and have had multiple pregnancies and postpartum recover periods. I know in my mind that a realistic expectation for not getting your body back, but feeling more familiar...

There are always endless things to focus on has an entrepreneur. I should say that there are always distractions for entrepreneurs. Tasks pulling our attention away from where it should be. Today’s episode will hopefully give you some ideas of where to put your time and energy in the back half of 2023 or whatever year you’re listening this. 5 Focuses for Entrepreneurs Number one is to define your...

Gone are the days of thinking strength makes you slow and endurance training kills your strength gains. YOU CAN HAVE BOTH. And there are three ways in my opinion. Keep in mind this is with strength training as the focus. That’s important to note for context purposes. How to Best Incorporate Cardio into Your Strength Training: If butted up to training, after training This will NOT kill your gains....

Launching is so daunting for so many online coaches. And truly it doesn't need to be. When you understand the phases of launching and what to do in each of them, it becomes a simple road map to follow (as long as you have clarity in your offer and messaging). Let us begin by actually defining a "launch." A launch is a hard open hard close. So if you’re launching a new offer that counts. If you’re...

Strength and hypertrophy are often lumped together in conversations around training. That’s because there is heavy carryover between methods used to attain both of these results. BUT there are fine differences and that’s what today’s episode will cover. If hypertrophy - aka muscle growth - is your main goal in comparison to strength, or strength is your priority, today’s monologue should be helpfu...

In just closing out tax season, I felt the need to touch on business finance within my scope. Which isn’t much. But I can speak from personal experience, and general base knowledge. There are many misconceptions around online health and fitness business management and finances and I simply want to make few things clear. Which will in turn, I hope, make your life easier as a solepreneur. Please do...

Make no mistake this is not a shred for summer episode. But after training clients for a decade, I know that summer comes with resistance to the gym, more time outside, perhaps more adult beverages, and social gatherings. And fitness can take a backseat. But it 100% does not need to. It can actually become one of your favorite seasons to exercise during! So, today’s podcast will cover some of the...

With over 200,000 downloads and two years under our belts, we celebrate episode 200 by answering 10 of the most popular fitness questions of all time. Below is the cliff notes version but it is VERY important you tune in for the whys, nuance and context behind these answers. And now, the 10 fitness questions: 1. Is working with body weight or dumbbells comparable to a full gym when looking build m...

First off, the lack of education you’re sent home with after this massive abdominal surgery should be malpractice. It’s truly incredible.  I did not plan for a C-section at all. I mean, I planned for the possibility of a C-section as far as my birth plan went, but I was not at all prepared for C-section recovery on the backend of delivery. I had a 72 hour stay in the hospital. So we were there fro...

All of these are centered around and chosen through the lens of what I consider to be the two most important pieces to starting a business in the online health and fitness space. Building an engaged audience that trusts you - you will not have an online business without this. Developing a clear AF offer that works So, as we dive into each of these, remember those two things - in the simplest sense...

So I lied, and there are only seven program mistakes and how to fix them. But I digress. Let’s begin Program Mistake Number One Switching things up way too often. As I do programs by other coaches, I am reminded that even some of the most educated people in the space make changes well before they need to. I don’t know if this comes from a worry that people are going to get bored, or just the desir...

The art of story telling for content and sales. Something I say often is that content is everywhere and everything can be content. I also think marketing is everywhere and it behooves us as entrepreneurs to always be observing it. Most of us spend a lot of time consuming - be it via direct marketing or social media. Take a step back and observe, don’t just consume. Be aware and take note. When you...

Pricing is one of the biggest roadblocks that new and old coaches run into. Not knowing what to charge, and having mindset blocks around different price ranges. Along with not knowing whether to grandfather people, and when they want to increase their prices, or even how to increase their prices.  That’s what we are going to dive into in today’s episode. These are just opinions and my thoughts, so...