Zachary Colman
The Fit to Grit Cast
Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry. We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.
Where to listen?
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Episodes
Brand Power Analysis: George Asafo Adjei Former New York Giant 12.10.2021 53:50
Send us Fan Mail We bring you Season #2 Episode #6 of the brand power analysis We talk with Former NFL athlete George Asafo Adjei and walk through his journey as an Elite Athlete and where he is at now in his career and how he has transitioned that into a business, partner of the Geni app. You can view our full Podcast series here: https://open.spotify.com/show/6sharRQYQAZtouvIecXpP6?si=HUbfwnSAT...
What Are Brand Archetypes? Exploring Brand Archetypes Part 1 05.10.2021 13:05
Send us Fan Mail In this first of a two-part podcast, we'll be exploring what are brand archetypes and how important are they to the brand building process? Watch to learn how they work and why understanding them will help you understand and build your own brand! There's no denying that building a brand is not an easy thing to do. It takes a lot of time and hard work to build a solid bra...
How to Leverage Fitness Keywords: The Secret to Wellness SEO 30.09.2021 10:28
Send us Fan Mail There's no stopping the growing demand for fitness and wellness . But when there's much growth, there's more competition. Learn how you can find the right fitness keywords and leverage them against your competitors! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
How to PROPERLY Promote Sponsors on Social Media 28.09.2021 13:17
Send us Fan Mail You might be wondering, "How do I promote my sponsors on social media?" Well, the first thing you need to know is that people don't like being sold to. They want content they can relate to and interact with. So instead of posting a bunch of ads for your products or services, try these three tips! Support the show Subscribe to our Newsletter: https://creatitive.com/f...
How Branding Gives Athletes More Sponsorship Opportunities 23.09.2021 11:11
Send us Fan Mail Whether you're a pro athlete or an aspiring one, it's important to have an established personal brand. Your name and logo are your identity in the world of sports- so make sure they represent who you are! Here's how branding can help. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
Why YOU Should Hire A Sports Branding & Marketing Consultant! 21.09.2021 11:03
Send us Fan Mail Thanks to the growing presence of modern technology and the internet, the competition in the sporting industry is becoming more fierce. And athletes who want to get ahead are seeking the help of experts. The question now becomes, how many of them are hiring a sports marketing consultant? Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
How Sports Marketing And Management Can Get You Sponsors! 16.09.2021 10:42
Send us Fan Mail Do you want to learn how to get awesome, lucrative sponsorships for your Business? Today, we'll share with you the secrets of getting great sponsors and what sports marketing and management has to do with it! Because of how hot sponsorships have become in the sporting industries, thousands of approaches on how athletes can increase their existing sponsorships have popped up!...
Sports Event Marketing: 5 Tips on Using Facebook to Sell More Tickets! 14.09.2021 9:27
Send us Fan Mail You've seen the benefits of Facebook for your personal life and business. Now it's time to learn how to use Facebook marketing for sports events! In this video, we'll go over a few simple ways you can use Facebook as an event marketer. You'll see examples of what other businesses are doing on their page, and hear some tips from industry experts. Support the s...
Must Know Social Media Tips for Professional Athlete Foundations! 09.09.2021 12:06
Send us Fan Mail Raising enough funding to keep daily operations can be difficult for professional athletes foundation Thankfully, there's social media ready to help them out! Learn how your foundation can leverage the Internet to your advantage! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
7 Reasons Why Focusing on Sports Brand Management Matters 07.09.2021 11:05
Send us Fan Mail Building a brand while running a business can be tough. And now that branding has become the key to succeeding in today's competitive market, it has become a priority for everyone. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
Brand Power Analysis: Ken Ungar Owner of Charge Sponsorship 02.09.2021 38:35
Send us Fan Mail We bring you Season #2 Episode #5 of the brand power analysis We talk with CEO Ken Ungar of Charge Sponsorship where him and his team help brands and properties skillfully unlock the power of sponsorship. You can view our full Podcast series here: https://open.spotify.com/show/6sharRQYQAZtouvIecXpP6?si=HUbfwnSATLKz6DVK6GbZwg Support the show Subscribe to our Newsletter: https://c...
How Sponsorships Work: Sports Advertisement vs Sponsorships 31.08.2021 13:26
Send us Fan Mail Sponsorships can be a great way to make money outside other game, but there's so much confusion out there on how they work. Explore what makes sponsorships different from sports advertisement and how it became one of the leading sports marketing tactics of today ! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
MUST-TRY Social Media Marketing Strategies For Sports Teams With Examples! 24.08.2021 12:09
Send us Fan Mail Media has always played a big part in the success of sports teams . And now that we have the internet on our side, the games have become more challenging! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
How Sports Influencers can Beat Instagrams Algorithm 19.08.2021 12:20
Send us Fan Mail Instagram has grown to be one of the most important players in sports marketing and media. But just like any other platforms, Instagram has developed an algorithm that allows them to serve their users better. Now the question is, how can influencers beat this? Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
Sports Sponsorships: How to Get Companies to Sponsor YOU! 17.08.2021 11:12
Send us Fan Mail Are you an athlete or sports team trying to find a sponsor? If you're tired of waiting for the phone to ring, this video is for you. Here is a simple guide on getting companies to sponsor YOU! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
Why Building a Keyword Research as Part of your Brand Strategy Matters! 12.08.2021 11:20
Send us Fan Mail Much importance has been given to Search Engine Optimization or SEO to the success of most marketing campaigns today. But before SEO becomes the results-driven strategy that it is, there's an important step often ignored by most people, keyword research! See how an efficient keyword research service can help your business! There's no denying that SEO or search engine opt...
What Sports Marketing Sponsorships are: The Two Sides of the Coin 10.08.2021 11:45
Send us Fan Mail The growing competition in the sporting industry is making getting sports marketing sponsorships harder! Learn how you can secure your sponsor today by understanding the two sides of sponsorships. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
“Secret Gameplan” 7 Successful Sports Marketing Strategies Revealed 05.08.2021 9:28
Send us Fan Mail A lot of things have changed especially for the sporting industry. These major changes led to fiercer competitions. Now, if you want to have successful sports marketing strategies , here are seven things that can help double revenue in less than a year. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
Brand Power Analysis: Mike Hollis Former Jacksonville Jaguar and Owner of ProFrom Kicking 03.08.2021 1:04:11
Send us Fan Mail We bring you Season #2 Episode #4 of the brand power analysis We talk with Former NFL athlete Mike Hollis and walk through his journey as an Elite Athlete and where he is at now in his career and how he has transitioned that into a business, owning ProForm Kicking Academy. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
2021 Fitness Marketing Ideas for Gym Owners 29.07.2021 12:23
Send us Fan Mail Now that at-home workouts and training is all the rage in the wellness industry, now's the perfect time for personal trainers like you to show your muscle! Spread fitness through these fitness marketing ideas fit for 2021! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
How to Brand Yourself As A Fighter: MMA Branding 101 27.07.2021 8:28
Send us Fan Mail Nowadays, MMA fighters need to unleash the ultimate athlete within themselves by learning how to brand themselves as a fighter! Welcome to Creatitive's ultimate guide to MMA branding. If you ask some of today's most successful MMA athletes, what their secret is, they'll probably say endless hours of training! But besides teaching yourself to possess some of the key...
The Future of Sports Marketing: Outlook for 2021 and Beyond 22.07.2021 10:47
Send us Fan Mail The fashion industry is growing to be more competitive each day and in order for you to thrive in the athletic clothing brands game, you need to be more cutthroat than ever! Lots of things have changed over the past year and some of us are still getting used to the new normal — especially sectors that thrived on face-to-face events like the sporting industry . Support the show Sub...
8 Personal Branding Tips That Athletes Need to Know About 20.07.2021 10:24
Send us Fan Mail nstagram has grown to be one of the most important players in sports marketing and media. But just like any other platforms, Instagram has developed an algorithm that allows them to serve their users better. Now the question is, how can athletes beat it? Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
How to Develop Sports Marketing Campaigns That Work! 15.07.2021 9:35
Send us Fan Mail In one of our previous podcasts How to Market An Athlete, we discussed the importance of web development — one of the foundations of a successful brand — and now, we're going to put that to the test by incorporating it into your new sports marketing campaign! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
5 Ways to Market Your Athletic Company and Increase Brand Growth 13.07.2021 14:46
Send us Fan Mail So you've finally turned your dream of having your own athletic company into reality, but the market has grown to be more competitive than you anticipated, what do you do to stand out? Here are five ways of marketing and growing athletic companies ! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
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