Zachary Colman

The Fit to Grit Cast

Business EN ↓ 324 episodes

Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.  We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.

Author

Zachary Colman

Category

Business

Podcast website

creatitive.com

Latest episode

Dec 9, 2025

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Episodes

What Does A Brand Manager Do? Why Your Athletic Business Needs One! 08.07.2021

Send us Fan Mail There's a lot of things that an athlete and/or good athletic business needs in order for them to be truly successful. But there's one important person that most business owners forget about — the brand manager! Read about Brand Managers > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

How to NOT Get Cancelled: Do's & Dont's of Athlete Social Media Management 06.07.2021

Send us Fan Mail Just because social media platforms are used by almost everyone, it doesn't necessarily mean everyone can work as efficient social media managers! If you want to give social media a try, here are some of the dos and don'ts of athlete social media management. View More Tips Here > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Marketing to Sports Fans: Strengthening Your Fanbase 01.07.2021

Send us Fan Mail With growing competition in the market, strengthening your connections to fans has never mattered more than today! Learn how you strengthen your marketing strategies to sports fans through this video! View the types of brand archetypes here [with free download] Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Brand Power Analysis: Retired NFL Athlete Robert Turbin (RB) 29.06.2021

Send us Fan Mail We sit down with Former NFL Athlete Robert Turbin and talk through his transition from professional athlete to business owner. The difficulties and the strengths professional athletes face during the transition into owning an athlete enterprise.  View Full podcast on any major outlet or visit it here: View our podcast at: https://creatitive.com/podcast/ Support the show Subscribe...

5 Key Tips for Successfully Stay in The Athletic Clothing Brands Game 24.06.2021

Send us Fan Mail Starting a new business is difficult, but it can be even more challenging when you are entering an already crowded market. Brands like Nike and Adidas dominate the athletic clothing market. In this video I share 5 tips that will help you to stand out in such a competitive space! Read Full Post > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-ca...

Marketing Ideas Guaranteed To Attract New Gym Members: Creative Ways To Market Your Gym 17.06.2021

Send us Fan Mail A lot of things may have changed after 2020, but some things remained the same — like the growing demand for gyms! Learn how your studio can cope up with the new normal this year with all the creative gym marketing ideas you definitely need to know about this year! Read About Gym Marketing Ideas > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-...

Best Online Marketing Strategies to Maximize Athletic Business Exposure! 15.06.2021

Send us Fan Mail The evolution of modern technology and the internet was a make-it-or-break-it situation for most athletic businesses. While these brand-new online marketing strategies provided companies with thousands of new growth opportunities, they also presented them with one major problem: learning and mastering online marketing strategies. In this podcast we cover the best online marketing...

10 Reasons Athletes and Athletic Businesses Need a Great SEO Campaign 10.06.2021

Send us Fan Mail If you're in the business of selling shoes, sports equipment, or anything else to or from athletes, you need a great SEO campaign. Here are 10 reasons why every Elite Athlete & Athletic business needs a great SEO strategy:  Read Article Here > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Latest Sportswear Brands: Trends You Should be Ready For 08.06.2021

Send us Fan Mail There's no denying that new sportswear brands are popping up left and right, but what should you be looking out for in the NOW? What trends will dominate the industry, and which will fade away? In this video I share my predictions on the future of sportswear brands and the trends YOU should be ready for. Written Post Here> Support the show Subscribe to our Newsletter: http...

Brand Awareness: The Ultimate Creative Fitness Marketing Strategy 03.06.2021

Send us Fan Mail Brand awareness is the ultimate fitness marketing strategy. It can help you attract new clients, get better deals with sponsors and suppliers, and build a loyal following of customers who will be your lifelong fans. In this video I share my top three tactics for building brand awareness - from being an industry leader to creating content that's irresistible! Read Post Here &g...

The #1 Sports Advertisement Idea You Can Take Away From NIke 01.06.2021

Send us Fan Mail Budding sports brands can learn a lot of things from the sports brand giant Nike. From creating and marketing great products down to closing down important deals— but if there's one thing that businesses need to learn from Nike, it definitely has a lot to do with sports advertisement! Regardless of which market or industry a business belongs, a lot of entrepreneurs look up to...

The Ultimate Guide To Local Lead Generation: How To Find Local Leads for Your Business 27.05.2021

Send us Fan Mail As a business owner, you would do everything that you can to get the key to your business' growth — but what if it's something that even the biggest corporation's struggle with? Today, Creatitive will present you with the ultimate guide of growing your business through local lead generation! View Written Post Here > Support the show Subscribe to our Newsletter: h...

Creating Effective and Profitable Sporting Goods Packaging That Sells! 25.05.2021

Send us Fan Mail In this podcast, I will talk to you about the steps to create effective and profitable sporting good packaging that sells. What should your package look like? How much does it cost to design a good looking box? What are some of the most popular strategies for selling sporting goods online? Read Article about Product Packaging > Support the show Subscribe to our Newsletter: http...

Ways To Increase Your Reach and Land Greater Sponsorships Using Yoga Keywords 18.05.2021

Send us Fan Mail I'm going to show you how to use Yoga keywords to get more reach and greater sponsorships! Yoga is a booming industry, with the number of people practicing skyrocketing in recent years. And with so many people doing it, there are also lots of opportunities for yoga instructors like yourself!  More exposure = More money. That's why I'll teach you my top tips for usin...

Youth Sports Marketing: How to Get Most Out of Your Teams Investment 13.05.2021

Send us Fan Mail Are you coaching a youth sports team? If so, this video is for you! In this short video I'll share some of the most common mistakes that coaches make in regards to youth sports marketing. And if you don't want to be making these errors, or worse - missing out on opportunities that are available to your team because someone else is doing it first... then watch and learn!...

Ranking The Best Ecommerce Website Builders of 2021 for Athletic Companies 11.05.2021

Send us Fan Mail  Ecommerce has taken over the selling industry in the last few years. And with experts predicting more growth for the sector, the demand for ecommerce website builders have grown. Now there are several platforms more than ready to help companies out and in the effort of helping you pick the right partner, Creatitive is ranking the best ecommerce website platforms of 2020 from best...

Brand Power Analysis: NFL CB & MBA Grad Derek Cox 06.05.2021

Send us Fan Mail We sit down with Former NFL cornerback and MBA graduate Derek Cox. We talk some of the most successful people in business about their journeys to success. He shares his personal story, gives you actionable advice for your playing career, business advice toward becoming an entrepreneur after the game growing his athlete business. Support the show Subscribe to our Newsletter: https:...

How to Market your Gym: Creating Engaging Gym Content 04.05.2021

Send us Fan Mail With more gyms and fitness centers opening around cities, standing out amongst the crowd has never been harder. That's why Creatitive has created a guide that'll help you in developing engaging content! Read Article on Engaging Content  > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Becoming a Nike Athlete: How to Get Sponsored 29.04.2021

Send us Fan Mail Becoming one of Nike athletes is the ultimate dream for most players. But sponsorships and endorsements can be pretty confusing especially if you're new to the game. So to help you out, Creatitive has developed the perfect guide to getting sponsored! Read Post on Sponsorships Here > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

How To Give Athletes The Same Social Boost As Brands With Web Development 27.04.2021

Send us Fan Mail Think social media's your brand's most important platform? Think again! In today's episode of how to market an athlete, we'll be discussing your greatest asset, your website. And whether working with a web development company is really worth it! If you're an athlete, or a company that works with athletes, it's hard to get the same social boost as bran...

Why Athletes Need Publicists: Why Great Sports PR Matters! 22.04.2021

Send us Fan Mail What do you think makes a professional athlete? Talent, dedication, and hard work. But there's another component that can make or break an athlete: Publicity. Watch this video to learn why publicists are crucial for both athletes and non-athletes alike! Read Article > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Retail Brands & Social Media are Leading the Revolution in Consumer Engagement 20.04.2021

Send us Fan Mail The retail world is going through a revolution. With more and more people shopping online, brick-and-mortar retailers are finding new ways to engage with their customers. In this video I share how some of the most popular brands on social media are leading the charge in engaging consumers! Read Post Here > Support the show Subscribe to our Newsletter: https://creatitive.com/fit...

Why Your Branding Matters: Should You Reinvent Your Athletic Identity? 15.04.2021

Send us Fan Mail Do you know the difference between your identity and your branding? Branding is how people perceive you, and it's a key part of running any successful business. But what happens when you find that your current brand doesn't match who you are anymore? The type of branding you choose for your company can have a major impact on the success of your business. In this video, w...

How to Keep Your Brand Straight - Style Guidelines for Athletic Businesses 13.04.2021

Send us Fan Mail Athletic business owners, you need to be on top of your branding game! In this video I'll give you a quick overview and show you how to keep your brand straight. After watching this video, you'll know what's important in terms of keeping your identity clear and consistent. Thanks to growing competition within the market, standing out has never mattered more than it...

Is Content Marketing Worth It? The Benefits of Blogging in the Athletic Community. 08.04.2021

Send us Fan Mail The phrase 'content is king' was heard almost the entire year with experts claiming that blogging is today's most effective marketing strategy — but is it really? Today, Creatitive will explore the different benefits of blogging and how you can start your athletic business' very own blog today! View post here > Support the show Subscribe to our Newsletter: h...

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