Zachary Colman
The Fit to Grit Cast
Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry. We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
Brand Power Analysis: Amobi Okugo MLS Professional Athlete & Entrepreneur 06.04.2021 53:05
Send us Fan Mail We sit down with Amobi Okugi Professional Athlete in the MLS and the importance of elite athletes. The difficulties and the strengths professional athletes face during the transition into owning an athlete business and the importance of finance. View Full podcast on any major outlet or visit it here: View our podcast at: https://creatitive.com/podcast/ Support the show Subscribe t...
Small Business Website Design: Should You Hire An Agency? 02.04.2021 7:55
Send us Fan Mail In today's modern times, small businesses need great websites in order to flourish. And while entrepreneurs now have the option to DIY it themselves, is it really enough to rely on website builders to develop great small business website design? Here's why working with a team of experts is better. Back in the day, a small business' store meant everything to their su...
4 Ingenious Physical Therapy Slogans You Should Consider When Developing Your Messaging 30.03.2021 7:25
Send us Fan Mail Physical therapy has saved a lot of people — and it's not just athletes who have been saved. With studies predicting more popularity in the coming years, business owners are told to start preparing themselves for more competition. Get a head start in marketing with these five winning physical therapy slogans! Read Post Here > Support the show Subscribe to our Newsletter:...
Graphic Design Vs. Branding: Differentiating The Two 23.03.2021 8:59
Send us Fan Mail Branding is a term often thrown around businesses nowadays but not a lot of people really understands what it really means. Is branding just graphic design for brands? Or is there so much more to logos and branding? Graphic Design vs Branding > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
Brand Power Analysis: Greg Amiel Sports Marketing and Partnerships 16.03.2021 47:36
Send us Fan Mail We sit down with Sports Marketer Greg Amiel and talk through sponsorships and the importance of elite athletes The difficulties and the strengths professional athletes face during the transition into owning an athlete business. View Full podcast on any major outlet or visit it here: View our podcast at: https://creatitive.com/podcast/ Support the show Subscribe to our Newsletter:...
How to Market an Athlete: The Importance of a Personal Branded Logo 10.03.2021 11:46
Send us Fan Mail In today's episode of how to market an athlete, we'll take a closer look at the importance of a branding logo and the role design plays in your overall success! In our previous How to Market An Athlete Video, we analyzed Tom Brady's TB12 brand and have introduced you to the four pillars of great athlete branding; design, content, website and social media presence. N...
How NFL's Marketing Kept The League Alive 02.03.2021 9:39
Send us Fan Mail The National Football League has gone through quite the rough patch over the past few years. With controversies left and right as well as dipping TV ratings, most people thought their time is up. Fortunately enough, the league is still alive and well — all thanks to NFL marketing! View Full Post Here > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-...
Are Luxury Brands Becoming Too Mainstream? 23.02.2021 7:24
Send us Fan Mail Once upon a time, high fashion was only accessible to those in the highest of the highs — but things have changed. Luxury brands have opened themselves to the masses and here's why. Luxury brands have always had this sense of exclusivity within them. Only a handful of people could say they own items from fashion houses like Louis Vuitton and Gucci — but things have changed. ...
Why A Digital Advertising Agency is Worth It! 16.02.2021 10:05
Send us Fan Mail There's no denying that collaborating with a digital advertising agency is quite the big risk. But despite the possibility of jeopardizing funding, businesses seem to still swear by the results they give! So to help brands in deciding, Creatitive's here to discuss why working with an agency is worth every penny! Is Digital Advertising Agency is Worth It? Support the show...
How to Market An Athlete: Analyzing Tom Brady & TB12 09.02.2021 25:01
Send us Fan Mail There's absolutely no lie that Tom Brady is quite the superstar on the field, but can the same thing be said about his athletic brand TB12? In today's first episode of How to Market An Athlete, Creatitive takes a look at the NFL star's personal brand and judges whether it's as great as his performance in the field is! View post series here > Support the show...
Guide to A Winning Sports Marketing Team Game Plan 02.02.2021 10:10
Send us Fan Mail Marketing is a team sport, your team is the key to unlocking a loyal fan base and several sponsorship deals. But where do you even start? Here's Creatitive's ultimate guide to developing a winning sports team marketing plan! See original post here > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
Brand Power Analysis: Former Rodell Razor, MBA, CEO X-Factor Capital 28.01.2021 1:14:46
Send us Fan Mail We sit down with Former Professional Athlete Rodel Razor and talk through his transition from professional athlete to business owner. The difficulties and the strengths professional athletes face during the transition into owning an athlete business. View Full podcast on any major outlet or visit it here: View our podcast at: https://creatitive.com/podcast/ Support the show Subsc...
5 Fresh Online Fitness Marketing Tactics For 2021 26.01.2021 11:21
Send us Fan Mail Being the start to 2021, it's only apt that fitness & wellness businesses start looking into newer marketing strategies to cope with the major adjustments everyone is going through. So to help you out, Creatitive has listed down five fresh new ideas that'll help you transition to 2021! Read Post > 5 Gym Marketing Strategies Support the show Subscribe to our Newsle...
Slam Dunk NBA Marketing Campaigns 19.01.2021 5:57
Send us Fan Mail There's no denying that the NBA is one of the most popular sports leagues around the world with billions of loyal fans around the world. With such a large audience, several brands have worked with the league in thousands of campaigns. But among them, only a handful NBA marketing campaigns really stood out! Check out our blog post on the subject > Support the show Subscribe...
5 Sports Advertising Strategies that Are Currently Trending 12.01.2021 8:21
Send us Fan Mail The sports marketing landscape is in a constant state of change, with several trends coming and going. But among the several so-called "trending" strategies, which are the ones that are really worthy of the investment? Full Article: 5 Sports Advertising Strategies that Are Currently Trending > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to...
What A Strong Brand Should Look Like: Personal Branding Examples 06.01.2021 6:00
Send us Fan Mail With personal branding becoming the new buzzword in the sporting industry, it's getting harder and harder to figure out what's a great personal brand. That's why today, Creatitive has listed three personal branding examples that'll give you a good picture of what a strong brand should look like! View full post here > Support the show Subscribe to our Newslet...
SEO For Health & Wellness: Developing Health Content for your Fans 29.12.2020 5:46
Send us Fan Mail It may not be that obvious but even the wellness sector were greatly impacted by the emergence of digital marketing. Now business owners are trying to make sense of it all starting with health content and how it can help them! Check out or blog post at creatitive.com > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
How to Market A Clothing Line According to Sportswear Marketing Trends 22.12.2020 6:15
Send us Fan Mail Let's be honest, the competitive nature of today's sportswear industry has left up-and-coming business owners scared. But is it really that scary? Not really, especially when you know how to market a clothing line! Learn how your new brand can rise above its competition by understanding 2020's sportswear marketing trends! Read Full Article Here on Marketing SportsWe...
Analyzing Today's 7 Greatest Professional Athlete Branding Logos 11.12.2020 8:34
Send us Fan Mail If athletes want to do well outside the game, they're often told to work on their professional athlete branding. Learn all that it takes to build a great personal brand starting from your own logo! For today's athletes, having your own logo has become a must if you want to be able to expand your horizons outside of your team. Top 7 Athlete Branding Examples > Support...
How to Market A Boxing Gym: Things You Shouldn't Do. 01.12.2020 5:30
Send us Fan Mail With great demand, comes greater competition but with a thriving market, its fierce competitive nature is often ignored. So, to help out newer brands in competing, Creatitive has created the ultimate guide on how to market a boxing gym! How to Market a Boxing Gym: Marketing Fitness > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
How to Get An Athlete Sponsorship Another Way To Get Paid Playing Sports 24.11.2020 7:08
Send us Fan Mail Getting paid to play sports is everyone's dream but frankly speaking, a lot of work and training goes into becoming a professional athlete. And today, we're here to guide you on getting your very first athlete sponsorship! How Social Media Can Drive Athlete Sponsorship Opportunities > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cas...
What the MLB did wrong with its Baseball Marketing Campaign 17.11.2020 5:59
Send us Fan Mail Has baseball truly lost its magic? Today we'll dive into what Major League Baseball did wrong with its baseball marketing strategies and what they could've done right! Baseball Marketing: Swinging Social Media Strategies > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
Social Media And Sports Marketing: How Athletes Should Use Twitter 10.11.2020 5:07
Send us Fan Mail If you're a public figure, you have to have a Twitter account. Regardless of whether you're an A-list celebrity, a Youtuber or an Instagram influencer, you need to have one — most especially if you're an athlete! Now, you're probably wondering when did social media become such a big deal for players on the field? We're about to find out! How Athletes Shoul...
Brand Power Analysis: Gabe Martin and Jude Adjei-Barimah Retired NFL Players and Founders of #PRZ 03.11.2020 30:15
Send us Fan Mail We sit down with Former NFL Players Gabe Martin and Jude Adjei-Barimah and talk through their transition from NFL players to business owner. The difficulties and the strengths professional athletes face during the transition into owning an athlete business. View Full podcast on any major outlet or visit it here: View our podcast at: https://creatitive.com/podcast/ Support the sh...
The Myth of the Jumpman Logo: The Purpose of Branding 29.10.2020 5:25
Send us Fan Mail Regardless of whether you're a big fan of sports or not, you can easily identify the jumpman logo from a mile a way. But how did the Air Jordan monogram become this famous and why are other sneakers brand craving for the same success? Find out the purpose of branding and why a logo is more than just a logo! Before 1984, basketball sneakers were fairly boring. But after Nike e...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.