Zachary Colman

The Fit to Grit Cast

Business EN ↓ 324 episodes

Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.  We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.

Author

Zachary Colman

Category

Business

Podcast website

creatitive.com

Latest episode

Dec 9, 2025

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Episodes

How the NHL Slides Into New Branding in the Sports Arena 20.10.2020

Send us Fan Mail Despite NHL's growing popularity among younger audiences, the league admits in struggling until now. So in hockey-like fashion, NHL skates out new strategies for the coming year! Discover why the league has invested more funding on sports branding! More and more Americans are getting into ice hockey lately — and that's definitely a great thing for the National Hockey Lea...

Tips On How to Write That Gym Marketing Plan for Gym Owners and Athletic Clubs 13.10.2020

Send us Fan Mail With at least thousands of possible consumers, the market for gyms is practically a gold mine. But with everyone else going after it, what secret weapon can newcomers use to get ahead? A well-developed gym marketing plan! How to Write a Gym Marketing Plan > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

How You Can Market Your Gym According to Mayweather Jr. 06.10.2020

Send us Fan Mail Boxing has become one of the most common ways people get fit over the recent years! And of course, with this much demand comes greater competition — now, how can newbies secure their place in the game? By learning how to market a boxing gym from world champion boxer himself Floyd Mayweather Jr! Here's the truth; a large majority of today's younger generation wants to get...

Why Developing Branding Questionnaires Helps the Buying Process 02.10.2020

Send us Fan Mail In our previous video, we explored how god of tennis, Roger Federer, himself was able to stay relevant despite his age. Now, we're going to talk about how you can recreate that same success without a tennis racket — but with branding! See post > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

How the Adidas Marketing Strategy Outplayed Nike in the Sportswear Industry 29.09.2020

Send us Fan Mail Surely, Nike leads the sportswear industry but over the recent years, its rival brand Adidas is giving them a run for their money! Learn how Adidas was able to outperform its greatest rival! View Post Here > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Brand Power Analysis: Audreyanne Winters Professional MMA Fighter 24.09.2020

Send us Fan Mail Today we sit down and chat with Audrey Winters an up and coming amateur MMA fighter fighting out of Los Angeles with Team Dynamix MMA. She goes through her story as a fighter, how meditation plays a huge roll as a fighter and we talk through the importance of athletes branding themselves for success. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-...

Great Fitness Business Ideas For Newcomers 22.09.2020

Send us Fan Mail There's no doubt that the health and fitness industry is growing and despite the notion that there's no more room for the market, newcomers can still join in on the fu! How? Here's some foolproof fitness business ideas that can help you start your career! Nowadays, going to the gym and following strict healthy diets have become the norm. Wearing yoga pants and other...

Lululemon: The Ultimate Lifestyle Brand Example 17.09.2020

Send us Fan Mail Regardless of your gender, if you love yoga then you must love Lululemon! And for a brand that's relatively newer that says a lot! Today, Creatitive is here to crack the secret of Lululemon and what makes it one of the ultimate lifestyle brand! View Related Posts > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

The 4 Attributes That Go Into Making A Successful Sales Funnel 15.09.2020

Send us Fan Mail A successful sales funnel can help your company bring in additional revenue and take you to the next level. In this quick video we will go over the 4 attributes that help turn fans into customers. Watch Video Here > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

The Rock's Solid Athlete Branding And Marketing Campaign History! 10.09.2020

Send us Fan Mail Let's admit it, we all love the Rock. And in order to get everyone to actually love you, being likeable is not enough. Today, Creatitive's here to explore Dwayne Johnson's solid athlete branding and marketing! Timestamps: [0:00] Start [1:24] Skip Intro [2:48] Athlete Branding [4:25] Rock's Agency [5:54] Outro Original Article > Support the show Subscribe to...

What Nike's Air Max 2090 Says About The Future Of Sports Marketing Trends 08.09.2020

Send us Fan Mail How did Nike manage to upload exclusive content in the sky? We'll find out all that we need to know about this gimmick and what it says about sports marketing trends! View Full Article Here > View More of our videos > Follow Us on Instagram >  View our Services > Facebook Page >  Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-c...

The Top 10 Gym Apparel Brands And What You Can Learn From Their Success 03.09.2020

Send us Fan Mail With major fashion brands like Versace and Gucci joining in on the ever-expanding sportswear industry, can newer gym apparel brands compete? Here's 10 great brands proving that even the unbeatable, can be beaten! View original post here > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Brand Power Analysis: Quentin Gause Retired NFL Player and Owner of Iron Visuals 01.09.2020

Send us Fan Mail During this episode of the brand power analysis podcast we sit down with Quentin Gause, retired NFL and XFL player turned entrepreneur. We talk about the challenges he faced growing up and how he turned his on field dedication into an athlete brand. View more episodes of our podcast at: View Here > View Our Youtube channel here: View Here >   Support the show Subscribe to ou...

The Role of Social Media in Sports Marketing: Why Twitter Matters in Sports Games 27.08.2020

Send us Fan Mail Nowadays, it's hard to imagine life without the Internet and for most sports fans, it's hard to enjoy games without Twitter! Here's a few reasons why Twitter matters most to the ultimate watching experience! Original Post: https://creatitive.com/role-social-media-sports-marketing/ Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

10 Fitness And Gym Brands Winning Over Instagram And How You Can Achieve The Same Success 25.08.2020

Send us Fan Mail A gym brand's Instagram says a lot about their success! And during times wherein your feed can easily determine everything else, it's best that we learn from those whose already winning the Instagram game! We take a look at these brands so you can learn how to build off their success! Original Post: https://creatitive.com/top-10-fitness-gym-brands-on-instagram/ Support t...

Everything You Need to Know About The Secret Form of Ads; PPC Campaigns 20.08.2020

Send us Fan Mail Why is everyone forgetting about ppc campaigns? Here's your quick guide on how your brand can make money with PPC and how it works hand in hand with SEO ======================== Original Blog Post: https://creatitive.com/make-money-with-pay-per-click/ View more branding and marketing tips View More of our videos at: https://www.youtube.com/channel/UCHHOVBghX_ENHwg2QhYUzlQ/ Fo...

4 Key Takeaway Trends from the Sportswear Industry from [2019] and How You Can Utilize Them 18.08.2020

Send us Fan Mail Lots of things have changed in the sportswear industry and by the look of things, it seems like change will remain constant for everyone! Catch up and make sure your brand is not falling behind by taking a look at the sportswear industry analysis of 2019! -------------------------------------------- Original Post: https://creatitive.com/sports-industry-analysis-2019/ View more bra...

Why Content is King: How Search Engine Positioning Plays a Role in Branding. 13.08.2020

Send us Fan Mail Today, we're here to talk about search engine positioning and why content is the king of high rankings! Why Even well-known athletes like Lebron James, Stephen Curry and Kevin Durant know this.  Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Brand Power Analysis: Josh Hull Retired NFL Linebacker and Co-founder at Contend Consulting 12.08.2020

Send us Fan Mail We sit down with Former NFL Linebacker and talk through his transition from NFL player to business owner. The difficulties and the strengths professional athletes face during the transition into owning an athlete business. ============ Interview Post: https://creatitive.com/josh Hull Retired NFL Linebacker/ Video Podcast: https://youtu.be/Y4HIBwpL91s Support the show Subscribe to...

What Businesses Can Learn From Nike And Amazon's Breakup: How An Ecommerce Website Can Grow Business 06.08.2020

Send us Fan Mail Once upon a time, Amazon and Ebay lead the game of online shopping with personalized experiences and easy checkouts. But as both sites swam around a pool of success, several other businesses have stepped up to the challenge — like Alibaba and Rakuten!  Now, ecommerce sites have become a force to be reckoned with at least 25% of the globe's population doing their shopping ther...

8 Branding Questions that helped Roger Federer Remain Relevant Today 30.07.2020

Send us Fan Mail Roger Federer may be old but he's definitely not irrelevant. Today, Creatitive's here to discuss why the 38-year-old tennis God remains celebrated and branding questionnaire has to do with this! Original Post: https://creatitive.com/branding-questionnaire-getting-started/ View Full Video Here: https://youtu.be/jkjVJFJauVo View more branding and marketing tips View More o...

A Break Down of The Top 9 Athlete Websites of [2020] 23.07.2020

Send us Fan Mail We break down  the top athlete websites of [2020] and how their information is engaging and keeps you wanting more.  Check out our summary here: https://creatitive.com/best-athlete-websites/ Check out our services here: https://creatitive.com/sports-marketing/athlete-branding/athlete-website/ ----------------------- Become a Subscriber and view more branding and marketing tips Vie...

Doing The Impossible: How Nike Became A Lifestyle 16.07.2020

Send us Fan Mail Lifestyle branding is about more than selling a product, it’s about inspiring your audience. Learn how your brand can harness the right emotions within your target market! Here are some great lifestyle brand tips that can help you inspire consumers. https://creatitive.com/great-lifestyle-brand-examples/ https://creatitive.com/lifestyle-branding-how-to-inspire/ --------------------...

What is Branding in Business? What Jordan McCabe's Story Tells You About Going Viral 09.07.2020

Send us Fan Mail What is branding in business? This is perhaps the most common question of most people who wish to understand why a business needs one.   In this video we talk through Jordan McCabe's story and why going viral isn't always the best solution to when growing a brand. ---------------- Become a Subscriber and have a chance to become an affiliate for Creatitive!  View More of...

Great Sports Digital Marketing 5 Things Sports Marketers Can Learn From JR Smith 02.07.2020

Send us Fan Mail Are you an Athlete, Sports Marketer or Athletic Business Owner? Here’s five sports digital marketing tactics you should be using right now. Watch and see what you can learn from JR Smith. View post: https://creatitive.com/sports-digital-marketing-tactics/ ------------- Connect with Us! View More of our videos at: https://www.youtube.com/channel/UCHHOVBghX_ENHwg2QhYUzlQ/ Follow Us...

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