Zachary Colman

The Fit to Grit Cast

Business EN ↓ 324 episodes

Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.  We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.

Author

Zachary Colman

Category

Business

Podcast website

creatitive.com

Latest episode

Dec 9, 2025

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Episodes

Designing Success Part 1: How to PROPERLY Create Your Brands Logo 01.02.2022

Send us Fan Mail The importance of branding can't be overstated - it's what makes you and your business stand out from the rest. So in this video series, we'll discuss the importance of creating a brand logo and how to efficiently create one — starting with Creatitive's process of logo development! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit...

From 0 to Hero: How To Unlock Great Branding 27.01.2022

Send us Fan Mail Brand guidelines are a great way to streamline your brand and make it look polished! But unfortunately, not everyone thinks it's worth the try. In this two-part video series, we'll break down what brand guidelines are and how you can build one of the best brand guidelines in the market! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast...

Exploring the Different Types of Branding Strategy and Their Secrets! 25.01.2022

Send us Fan Mail When it comes to finding the right branding strategy for your brand, you need to keep in mind that there's no such thing as a one-size-fits-all solution.  The most effective branding strategies in the market are unique to one another, entirely built for the needs of their brand!  But there's no harm in checking out the secrets of these strategies that made them effective...

The World's #1 Digital Marketing Strategy: Exploring The Importance of Content Marketing 20.01.2022

Send us Fan Mail The best marketing strategy is to create content so compelling that people want to share it. In this video, we're going to show you how the world's most successful companies are using content marketing, and why it's the key to success in today's digital age. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Get An Attention-Grabbing Brand Identity With A Blog Story! 18.01.2022

Send us Fan Mail Brand identity is more than just a logo. It's how you communicate who you are to the world, and it can include everything from your website design to your business cards to your social media posts! Learn how a blog marketing firm can help you build a solid brand identity! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Brand Power Analysis: Former NFL Athlete Drew Scott 13.01.2022

Send us Fan Mail We sit down with Former NFL Athlete Drew Scott and talk through his transition from professional athlete to business owner. The difficulties and the strengths professional athletes face during the transition into owning an athlete business. View Full podcast on any major outlet or visit it here: View our podcast at: https://creatitive.com/podcast/ Support the show Subscribe to our...

5 Virtuous Ways To MARKET Your Blog! 04.01.2022

Send us Fan Mail We have all heard the saying content is king and many businesses just do content marketing blindly and end up missing their shots. In this video, we’re going to talk about the proper way to market a blog and how you can successfully turn clicks into paying customers! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Designing Brand Identity 101: Two Ways of Creating Your Brand Identity! 30.12.2021

Send us Fan Mail As a mindset driven business owner, you know that the design of your logo, company colors, and fonts are really important to the success of your brand awareness. But what about the tone of voice? It's just as crucial to nail down within your brands identity! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Your Sports Website Need Better UX Design And Here's Why! 28.12.2021

Send us Fan Mail Ever wonder why some sports websites are so much better than others? It's not because different companies have different budgets — it's because they took UX design seriously! Learn why your sports website needs better UX design in order for it to truly succeed!  When it comes to improving the engagement of a sports website, design is almost — if not always — the first th...

Think About The WHY! Having An Active Website As An Athlete 21.12.2021

Send us Fan Mail Athletes looking to grow their brand think that having social media accounts is enough. When in reality, those who want to create a brand that actually lasts a competitive market need an active website as an athlete — and here's why!  Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Becoming a Marketable Athlete 14.12.2021

Send us Fan Mail Transitioning from a high school athlete to a collegiate or professional athlete can be difficult. But with the right mindset and the correct guidance, you'll have what it takes to become one of the most marketable athletes in America! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Sell Better! Developing QUALITY Content For Social Media #SocialMediaTips 10.12.2021

Send us Fan Mail Want to sell more? It's time for an upgrade! In this video, we'll share some of the best content creation strategies and tips that will help you dominate social media. Watch now to learn how to create killer content for social media platforms like Facebook, Twitter or Instagram!  Some players tend to think that having a social media following is enough to get sponsors. ...

How to Set Up a Perfect Digital Fan Engagement Strategy 07.12.2021

Send us Fan Mail A perfect digital fan engagement strategy is a blend of creativity, technology, and data-driven insights. In today's video, we'll show you how to set up a strategy that will help you engage your fans on every channel and grow your following. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

How Can Athletes Brand Themselves Better? 02.12.2021

Send us Fan Mail If you're wondering how to brand yourself better and take your game to the next level, this video is for you. We'll be discussing personal branding tips that'll help you build a better foundation for your future! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Know the Sports Marketing Definition Before Venturing into the Unknown 30.11.2021

Send us Fan Mail So you are interested in venturing into sports, we personally get it. However, do you know the real sports marketing definition ? What sports marketing really entails? In this video, we are going to talk about what makes sports so powerful. Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Brand Power Analysis: Kurt Hallead Co-Founder of Legacy League 23.11.2021

Send us Fan Mail We bring you Season #2 Episode #7 of the brand power analysis We talk with Kurt Hallead Co-Founder of Legacy League, an NFT platform that helps athletes monetize their brands outside the game. Check out their website at https://www.legacyleague.com/ Watch the full Interview Here > Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Brand Identity 101: How to Make Your Own Graphic Design STAND OUT 18.11.2021

Send us Fan Mail Designing and making your own graphic design stand out can be a daunting task.  But in this video, we'll show you how you can elevate your design and turn it into an efficient marketing tool!  Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Developing Fan Profiles Part 1: What is A Customer Profile? 11.11.2021

Send us Fan Mail In this two-part video, we're going to discuss what a customer profile is! Creatitive's going to take a look at what it means to have fan profiles and why developing one is so important for athletes hoping to build a brand.  Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Why Fan Engagement And Fan Loyalty is The New Normal! 09.11.2021

Send us Fan Mail Fan engagement and fan loyalty is a hot topic these days! Celebrities are using it to grow their channels, and brands are using it to increase customer loyalty. But what does fan engagement really mean — especially for athletes hoping to grow their brand.  Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

Exploring Search Engine Marketing 05.11.2021

Send us Fan Mail Interested in professional SEO services? Watch this video to learn more about SEO and how it can help you grow your business. We'll cover the basics of professional SEO services , why it's important for businesses, and some tips on hiring a professional! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

How to Build A Fanbase: The Ultimate Athlete's Guide to Fan Development! 02.11.2021

Send us Fan Mail If you want to be the next big thing in sports, you need a fanbase! Whether you're thinking of building a following on Facebook or Instagram, Creatitive will help you learn how to build a following and why it matters to have one today!  Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

5 Hidden Truths Athletes NEED TO KNOW About Building A Personal Brand 28.10.2021

Send us Fan Mail If you're an athlete that wants to secure success in the bag, then you've probably heard about building a personal brand before! Here are five hidden truths that will change how you value the importance of having a personal brand! Learn how to build a better personal brand with these tips and tricks! Support the show Subscribe to our Newsletter: https://creatitive.com/fi...

How To Write B2B Marketing Content that Increases Conversions 26.10.2021

Send us Fan Mail You might have your product nailed, but if you can't market it effectively then no one will know about it. In this video, we'll talk about how you can write B2B marketing content that improves conversions and the top four mistakes to avoid when writing them! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

12 Brand Archetypes + EXAMPLES: Exploring Brand Archetypes Part 2 21.10.2021

Send us Fan Mail Today, we'll continue exploring brand archetypes by discussing the 12 different brand archetypes that you could adapt to your brand, including some real-life examples that you can look at! In our previous video, we've explored what brand archetypes are and how companies as well as other players use these brand archetypes to build their brand . Now, we'll be diving d...

10 User Experience Hacks You NEED to Know! 14.10.2021

Send us Fan Mail User experience is the key to success. If your users don't like what you've built, then it doesn't matter how many features or marketing tricks you have up your sleeve. In this video I share 10 user experience hacks that will help your site stand out and get better results! Support the show Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

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