The Fifteenth Page Show | AI Systems, Marketing Tips, andContent Marketing Strategy for Busy Teams

You can explain your work to a client without thinking twice. But sit down to write a caption about that same topic, and the cursor just blinks back at you. If that's you, it's not a writing problem—and it's not that you don't know your stuff. It's a starting problem. This week, Amanda and Rachel share a five-second fix: instead of asking AI to write for you, have it interview...

You did the work to show up in AI results. But when ChatGPT or Claude describe your business, is it even getting it right? Because showing up and showing up accurately are two very different things. In this episode, you'll learn: Why only about 29% of people trust a brand's own information when it conflicts with what AI tells them—and why that's a real risk for your business How nearly...

If you've ever opened Instagram or your email platform, stared at the blank screen, and thought "what do I post about today?" —this episode is for you. The problem usually isn't creating the post. It's that you're deciding what to post from scratch every single time, with no thread connecting one piece to the next. This week, Amanda and Rachel break down content pillars—...

You ask AI for something, it confidently hands back a generic block of text that's just not it, and now you're stuck rewriting it or firing off prompt after prompt trying to get closer to what was in your head. Sound familiar? There's a five-second move that fixes it—and it's the Claude hack Amanda and Rachel find themselves repeating to clients more than any other. In this episode...

If you've been feeling like every Instagram caption, LinkedIn post, and email newsletter you read lately sounds vaguely the same, you're not imagining it. AI tools default to the average of what they were trained on—and when millions of business owners are all feeding them the same blank prompts, the result is a content landscape where every brand starts to blur together. Worse, the origin...

📣 Small business owners: Ready to finally figure out how to use AI effectively for your marketing so that it saves you time, money—and your sanity? Join our free training next Wednesday where we walk through the exact system we use to get AI sounding like your business. 👉 Register here. -- Raise your hand if this sounds familiar: You open a doc or brief, or read a LinkedIn post... and your eyes...

→ Want to finally get marketing off your to-do list? Join our free training next Wednesday. We'll show you how to set up Claude so it knows your business and does the heavy lifting—and still sounds like you. Register at fifteenthpage.com/ai-marketing-assistants-training . ← Marketing is the thing that lands at the bottom of your list—the newsletter you keep meaning to send, the launch email st...

We've been running live trainings on how we're saving clients 10+ hours a week on marketing content, and the same Claude questions keep coming up. So in this episode, Amanda and Rachel tackle the most common ones: whether you need a paid subscription, how Claude handles your privacy and data, and how to actually prompt well. In this episode: Free vs. Pro vs. Max: Why the free tier is absol...

The whole AI conversation right now is pointing solopreneurs at agents, automations, and autonomous workflows—and a lot of people are watching from the sidelines feeling like they're already behind. What we want everyone to know is that automation isn't the right starting point for most small businesses. And reaching for it before you're ready is one of the fastest ways to get overwhel...

If you've ever opened up ChatGPT or Claude, asked it to write a sales page or email sequence, and spent the next 45 minutes prompting and reprompting—only to close the tab in frustration—you're in good company. Most of our clients have been there. But here's the thing: the problem usually isn't the tool. It's that the tool doesn't have what it needs to work for you yet. In...

AI can help you scale your content—but is it starting to sound less like you? In part two of this series, Amanda and Rachel tackle the other side of AI and brand: what happens when AI is involved in every touchpoint, and your voice starts drifting toward something generic. If you've ever looked at your last few months of content and thought "this doesn't really sound like us anymore,&...

If someone asks ChatGPT, Claude, or Gemini for a recommendation in your industry right now, does your brand show up? For a lot of small businesses, the honest answer is no. In part one of our two-part deep dive on AI attribution, Amanda and Rachel break down how AI is reshaping brand discovery, and why your messaging (not your tech stack) is the thing that decides whether you get surfaced. In this...

If your AI tools keep producing content that sounds… off, the problem probably isn't the tool. It's what you're feeding it. Most people set up an AI project by grabbing whatever's handy—an old pitch deck, some website copy, a blog post from two years ago. But here's the thing: not all of your content represents your brand equally. Some of it's outdated. Some of it was never...

Now That You're Set Up—Here's How to Actually Prompt AI You've uploaded your brand playbook. You've set up your Claude Project. Your custom instructions are dialed in. So why does the output still feel a little… off? In this episode, Amanda and Rachel go back to basics and break down the prompting skills that close the gap between "technically correct" and "actually sounds like my brand." The fix...

If you've ever felt like you're briefing a brand-new freelancer every single time you open an AI tool—re-uploading your brand guide, re-explaining your audience, re-describing your tone—this episode is going to change your workflow. Amanda and Rachel break down two Claude features that eliminate the endless repetition and finally make AI feel like a team member who actually remembers who y...

If you’ve been hearing the buzz about people switching from ChatGPT to Claude, you’re not alone. In this episode, the Fifteenth Page team breaks down what’s actually driving the shift—and whether it’s something you should be paying attention to for your own content and marketing workflows. Some of it comes down to output quality. Many users are finding that Claude produces more thoughtful, nuanced...

If your AI content strategy is supposed to make content faster and easier, why does your brand messaging feel more chaotic than ever? In this episode, the Fifteenth Page team tackles the real reason marketing teams are struggling with AI-generated content—and it has nothing to do with the tools themselves. The problem? Most brands are skipping a foundational step before they ever open ChatGPT or C...

AI can generate content, answer questions, and replicate brand voice—but it can’t replace human connection. In this episode of The Fifteenth Page Show , Amanda and Rachel explore why community is becoming one of the most valuable assets brands can build in an AI-driven world . They discuss how AI is changing content marketing, why brands need to move beyond educational content, and how community-l...

AI is moving fast inside marketing teams. But without governance? It can erode your brand just as fast. In this episode of The Fifteenth Page Show , Amanda and Rachel break down one of the most urgent leadership conversations happening right now: AI governance . Yes, it sounds dry, but it doesn’t have to be. And it’s certainly not optional. If your team is: Using AI to create briefs that generate...

AI adoption is skyrocketing—and with it comes the pressure to get “certified.” But do you actually need an AI certification to use tools like ChatGPT or Claude professionally? In this episode, Amanda and Rachel break down what really matters when it comes to learning AI—and when formal training does make sense. In This Episode: Why most marketers don’t need AI certification What actually makes som...

Most marketing teams don’t have a content problem—they have a workflow problem. In this episode of  The Fifteenth Page Show , Amanda and Rachel break down  AI workflow automation for marketers and explain how teams are moving beyond basic ChatGPT prompts into smarter, end-to-end systems that actually save time. You’ll learn how a single webinar, sales call, or customer interview can be automatical...

You may have heard this advice: for every one word of AI output you want, you need to give it 500 words of context. 😵‍💫 In this episode of The Fifteenth Page Show , Amanda and Rachel call BS. They break down what AI really needs to produce strong, on-brand content—without turning prompting into a full-time job. If you’ve ever frozen when opening ChatGPT or spent more time “feeding” it than actua...

Welcome back to The Fifteenth Page Show —the podcast for all things AI, brand marketing, and women’s health. In this episode, we’re doing something we’ve never done before on the podcast : a live, step-by-step screen-share walkthrough of how we set up one of our own Custom GPTs. If you’ve mostly been using ChatGPT as a copywriter—for headlines, captions, or blog drafts—this episode is for you. We’...

We’re kicking off Season Two of The Fifteenth Page Show with a topic every health brand needs to understand: ChatGPT Health . This new, health-focused experience inside ChatGPT promises deeply personalized insights grounded in a user’s own medical records, and data. While it hasn’t rolled out publicly yet, its arrival signals a major shift in how people will seek, trust, and consume health informa...

It’s the last Fifteenth Page Show of the year—and we’re wrapping with five trends that will shape brand marketing in 2026. Fresh off our holiday party (yes, matching Grinch sweatshirts were involved), we’re keeping this one short and strategy-packed. This isn’t about chasing shiny trends. It’s about recognizing real shifts in audience expectations and brand behavior. Inside: Why “AI slop fatigue”...