The Fifteenth Page Show | AI Systems, Marketing Tips, andContent Marketing Strategy for Busy Teams

As the year wraps up, Fifteenth Page is looking ahead to what 2026 demands from brand and content leaders—especially in women’s health. In this episode, we break down five essential brand marketing resolutions that will help your business build authority, stay competitive in an AI-driven landscape, and scale content without losing credibility or voice. What We Cover in This Episode: 1. Get Serious...

AI isn’t replacing your creative team—but it can tank your brand if no one’s watching. This week, we break down Valentino’s now-infamous “AI slop” campaign, our tests with Google’s Pumeli tool, and the very real risks of removing humans from the creative process. If you're a marketing or content leader feeling the pressure to automate everything, this episode is your (reassuring) reality check...

In this Thanksgiving-week episode, we’re talking about one of our all-time favorite topics: Brand Voice —and why it’s becoming the last true differentiator in the age of AI-generated everything. As AI makes it easier than ever to produce content at scale, brands are running into a new problem: sameness. When everyone uses the same tools, the same models, and the same “friendly conversational” defa...

Planning a big 2026 launch? Whether it’s a new product, new brand, or fresh campaign—this episode is your step-by-step guide to setting it up for success (without the stress). We’re deep in the holiday campaign season, but the savviest brands are already thinking months ahead. In this episode, we break down the exact systems and strategies you should put in place now to ensure a smooth, cohesive,...

Amanda Flores and Rachel Morris reflect on three years of building Fifteenth Page, a women-led brand studio. They share the real talk on partnership, purpose, and the lessons that keep both friendship and business thriving. Links & Mentions CliftonStrengths Assessment Learn more about Fifteenth Page Follow us on Instagram @fifteenth.page

Are copywriters really being replaced by AI—or just learning to work smarter with it? In this episode, Rachel and Amanda answer the most common questions they get about using AI in copywriting and content strategy. They share how AI has changed their workflow, what still needs a human touch, and the tools that actually save time for small teams. You’ll also hear how they talk to clients about Chat...

More brands—especially in health and wellness—are creating richer, more editorial content. With AI now part of the content workflow, what does it take to create newsroom-worthy content without losing your brand’s voice or credibility? In this episode of The Fifteenth Page Show , hosts Amanda Flores and Rachel Morris explore how brands can responsibly integrate AI into their storytelling, the edito...

Welcome back to The Fifteenth Page Show —the podcast for all things AI, brand marketing, and women’s health. This week we’re digging into a very 2025 question: Does my copy sound too much like ChatGPT? We’ve seen marketers start adding intentional typos, quirky errors, or “casual” language to prove their writing is human. But the real question is: Does your audience actually care who wrote it? In...

In this episode of The Fifteenth Page Show , Amanda and Rachel dive into one of the most time-saving strategies in brand marketing: repackaging content with AI . While content repurposing isn’t new, using AI to make it faster, more consistent, and more strategic is a total game-changer, especially for small or time-strapped teams. They share how to plan your “big idea” content, brief AI tools effe...

With AI making it easier (and faster) than ever to churn out content, it’s tempting to treat every update, offer, or idea like a Big Launch Moment™. But more isn’t more—it’s often just more noise. In today’s episode, we’re unpacking one of our rallying cries here at Fifteenth Page: not everything is a campaign. Constant campaigns lead to message fatigue for your audience —and burnout for your team...

This week, we’re unpacking a major shift: how Generative AI is transforming brand discovery . With tools like ChatGPT and Gemini becoming the go-to place for questions, what your customers are saying about your brand now matters as much—if not more—than your paid campaigns. Tune in to learn: Why generative AI is reshaping online brand visibility What AEO (Answer Engine Optimization) and GEO (Gener...

Welcome back to The Fifteenth Page Show —your go-to for AI, brand marketing, and women’s health. This week, we’re unpacking one of the biggest promises of AI: saving time . But is it really delivering? Some studies say yes—AI tools are saving users up to two hours a day. But for many women’s health teams we talk to, it’s more complicated. Time savings depend on how you’re using AI, how steep your...

AI is speeding up work and allowing writers and other creatives to do more in less time—but does that mean rates should drop? In this episode of The Fifteenth Page Show, Amanda and Rachel unpack the debate and why expertise matters more than ever. From freelance writing rates to the divide between quantity vs. quality content, this conversation challenges marketers and business owners to rethink h...

If you’ve ever opened ChatGPT or Claude and frozen at the prompt box, this one’s for you. Today, we’re walking through the single prompt we recommend every marketer start with—our “Swiss Army knife” of prompts that works for almost any deliverable: emails, captions, taglines, campaign ideas, even brand voice checks. 👉 Get the simple formula here. Tip: Copy this prompt, save it, and use it the nex...

Welcome to The Fifteenth Page Show , hosted by Amanda and Rachel of Fifteenth Page—the brand marketing and copywriting studio for women’s health companies. Each week, we share smart strategies and AI-powered systems to help you sharpen your story, scale your content, and simplify your workflows. In this episode, we’re exploring how to use AI outside your 9-to-5. From cooking hacks and parenting su...

In this episode, we’re answering some of the biggest questions that came up during our recent AI & Brand Voice workshops. If you missed the live sessions, don’t worry—we’ll be hosting more soon (sign up for the waitlist below 👇). The 6 questions we cover in this episode: 1. Can AI actually sound like your brand? 2. How reliable is AI-generated content—and do you need to fact check it? 3. Is A...

If you’re spending too much time rewriting newsletters, giving feedback, or briefing freelancers—this episode will change how you work. This week on The Fifteenth Page Show , we’re diving into Custom GPTs : what they are, why they’re different from regular ChatGPT chats, and how we use them to cut busywork and keep our content sharp, consistent, and on-brand. You’ll learn: What a Custom GPT is (an...

On this episode of The Fifteenth Page Show , Amanda and Rachel pull back the curtain on one of their favorite under-the-radar AI tools: Google’s NotebookLM . While ChatGPT often steals the spotlight, NotebookLM offers something different: a document-driven AI that only works with the materials you feed it, from brand voice guides and product claims to clinical protocols. They explore why this matt...

This week, we’re bringing you something a little different: an at-home AI mom hack that will save your sanity (and maybe make you laugh). Amanda shares how she used ChatGPT’s voice mode to handle her toddler’s endless “Is it time to go yet?” vacation questions—turning it into a fun, low-stress game instead of a battle of logic with a 3-year-old. Whether you’re weeks out from a big trip, trying to...

Just when you thought you were getting the hang of ChatGPT, there’s a new update you need to know about: ChatGPT Agent . In this episode, we unpack: What “agentic AI” is (and how it’s different from custom GPTs) Why ChatGPT Agent could transform how content and brand teams work Real-world use cases: from full content production loops to competitor research and meeting prep How to prepare your team...

Amanda’s out on the beach (jealous), so today you’re stuck with just Rachel—and a very punctuation-forward rant. Lately, LinkedIn has been filled with hot takes about the em dash being a dead giveaway for AI-generated content. But here’s the thing: writers love em dashes. Editors live for em dashes. And yes, ChatGPT uses them too—because it learned from us . So, is an em dash a red flag? Or just a...

You know that moment when AI almost nails your brand voice— but not quite —and you end up spending 45 minutes fixing it? This episode of The Fifteenth Page Show is your invitation to stop the cycle. We’re sharing what you’ll get from our upcoming live workshop on July 23 on how to use AI for content without losing your brand voice —designed for women’s health marketers, content leaders, and founde...

If you wouldn’t hand a freelancer a one-liner assignment and hope for the best, why do it with AI? In this episode of The Fifteenth Page Show , we break down how to brief AI like you would a smart but junior copywriter—so it helps you work faster without endless rewrites. You’ll learn: – The 5-part anatomy of a great AI brief – How to apply what you already know from briefing freelancers to your A...

Welcome back to The Fifteenth Page Show : the podcast for *all* things AI, brand marketing, and women’s health. In this episode, we're sharing the real reason we started this podcast—and why AI has unexpectedly become such a big part of our work. We break down: - Why a clear, written brand voice guide is no longer a nice-to-have—it’s non-negotiable in the age of AI- How women’s health brands risk...

Welcome back to The Fifteenth Page Show : the podcast for *all* things AI, brand marketing, and women’s health. Feeling overwhelmed by AI? You’re not alone—and you’re not behind . In this episode of The Fifteenth Page Show , we share a pep talk and practical steps for women’s health marketers who want to use AI without the stress. We cover: - Why you definitely don’t need to master every AI tool o...