The Field Guide by BizMarketing

Peter’s guest is Ethan Vastbinder, founder and President of College Movers. The company connects college students to local labor opportunities, primarily focused on residential moving and event staffing. He started the company in 2018 at the young age of 22. Since starting, the company has grown to nine locations with plans for many more. Ethan explains how he started the business and how he has m...

Peter and Paul Lee's latest "SEO Hot Take" is how a slow website can impact rankings on Google search results. They discuss the factors that can slow down website performance and how to fix them. For a Free Website Speed Test, send an email to speed@bizmktg.com with your website domain. We'll run a speed test and send you the results with a personalized video explaining everything.

Peter's guest is Nathan Caddell, a husband, father, friend, pastor, and an ultramarathon runner. Nathan shares how he got started, his motivation, and how he keeps going. For those wondering, an ultramarathon is defined as any running race longer than a marathon (26.2 miles). Show Notes: Book suggested by Nathan North: Finding My Way While Running the Appalachian Trail by Scott Jurek Nathan was se...

Peter Wilson shares the origin story of bizmktg.com and a few of the lessons he learned after 10 years in the business of marketing. Peter is interviewed by Emily Caddell, bizmktg.com’s Director of Marketing. Peter founded the marketing company in early 2012 to help small businesses grow faster and win online. Related Links Our First Clients North Creek Dental Care Beresford Booth PLLC The BNI net...

Want to know why your website isn't generating new business? Catch up with Pete and Chris as they discuss BIG mistakes businesses make with their websites and how to fix them.

Worried about your website getting hacked? Learn the steps you can take to protect your website from hackers in this episode featuring Tim Hendershot, bizmktg.com's web developer. Peter and Tim discuss the most common website attacks and how businesses can defend against them.

Peter and Emily Caddell, bizmktg.com's Director of Marketing, discuss the latest trends in online marketing and what's working now. They cover Facebook, Instagram, Google, TikTok, LinkedIn, and what types of ad campaigns are working on each.

Business Networking International, BNI for short, is a 30+ year-old organization that helps business owners and professionals connect and refer to each other. In this  episode Peter discusses the benefits of BNI with Chris Goldman. Chris is bizmktg.com 's messaging expert and a member of BNI. Peter has been a member of BNI for the past 8 years. They discuss how BNI has helped bizmktg.com grow year...

Peter is joined by vocal coach, Sally Morgan, from Sing Like You Speak Academy. Peter and Sally discuss how to speak more confidently and with authority. Listen in to hear what lessons Sally has for Peter and hear his actual improvement. Sally Morgan singer, songwriter, vocal trainer, author, director, speaker development trainer, keynote speaker, is on a mission. Her life purpose is to empower vo...

Confused about Google Analytics and how it can help your business? Peter and his guest, Stuart Jenner, discuss the fundamentals of Google Analytics that every business owner should know. Peter and Stuart answer these important questions: What is Google Analytics in laymen’s terms? How you can get started with Google Analytics? How many people visit your website each hour, day, month, and quarter?...

Peter is joined by bizmktg.com's Director of Marketing and Social Media expert, Emily Caddell. They discuss five social media pitfalls that businesses need to avoid. Their advice comes from years of experience seeing businesses do it wrong and pay the price. Want to receive a one-hour social media consultation with our expert for only $99? Learn more and fill out a contact form here:  https://bizm...

Peter is joined by Integrity Media President Erich Meltvedt. Erich and Peter discuss the benefits of video for marketing businesses and why it’s so important for you to consider using video to grow your business in 2022. Erich got started in video production at the age of 12 making stop-motion videos with little green army men. After college he graduated to video production on a bigger stage, work...

Should you do the marketing for your own company? The simple answer is, it depends. Peter is joined by David Kaufer, Chief Dynamic Officer at his marketing agency, KDMC. Peter and David discuss the pros and cons of DIY marketing. They also discuss the questions you should be asking prospective marketing agencies before you hire them. Get In Touch Peter Wilson, President of bizmktg.com bizmktg.com...

Leadership and Personal Coach Anne Garing is my guest. We discuss how coaching helps leaders get a better understanding of their goals and achieve them. Peter has worked personally with Anne and can attest to the impact she had on helping him. Anne helps young adults, career professionals, and business leaders with career development and life changes. She has a Ph. D. in Developmental Psychology f...

Artificial intelligence (a.k.a. AI), big data, 5G and blockchain are emerging technologies that will have profound impacts on how businesses operate in the future. Peter's guests David Cieslak and Eric Beyer discuss what these are and how they can be used in business to win.

Peter and SEO Expert Paul Lee answer two frequently asked questions, "SEO or Google Ads, which is best for growing a business?" and, "How long does it take for SEO to work?" They also discuss how businesses should rank for keywords that are not on their website. Here are two articles Paul wrote about these questions: SEO or Google Ads, Which Is Best For Growing Your Business? How Long Does SEO Tak...

Peter and Emily discuss how the team at bizmktg.com applied the lessons from "The Ideal Team Player," by Patrick Lencioni, to build a better team. They examine what Lencioni calls the "three virtues" of an ideal team player; humble, hungry, and smart. Peter and Emily also discuss how each of these virtues is exemplified in bizmktg.com's weekly team meeting.

In 2021, bizmktg.com helped more than 10,000 businesses. Peter Wilson, President of bizmktg.com and Kyle Rhodes, the company's designer, discuss how and why the company did it. The tagline for bizmktg.com is "We Help Businesses Win Online." One of the company's core values is simply, "We Help Businesses Win." This formed the genesis of a viral success as the company helped more than 24,000 in 2021...

“What’s my business worth” is a question most business owners ask themselves. My guest is Eli Neal, Founding Principal of 4 Corners Financial Forensics. He is a business valuation expert that helps businesses understand what their business is worth. We discuss why it’s important to get a business valuation, the various pitfalls of not having it done, and different approaches to valuing a business....

Burnout among doctors and healthcare providers of all types is an epidemic. Peter's guest is Dr. Joe Sherman, a a board-certified pediatrician with over 30 years of clinical practice experience who experienced burnout himself. He overcame burnout and rediscovered joy in his medical career. Now he is on a mission of helping other healthcare professionals rediscover the joy of practicing medicine th...

Sarah Rivera is the founder of "Women Take The Lead," an equine assisted learning experience where the horse is the life coach. She is a Certified Facilitator through Equine Connection. This unique program marries together her two passions: her love of horses and her desire to help people. Learn more about Sarah and her company https://www.womentakelead.com

Jon Hall is the founder of Switchbird, a mobile messaging platform that makes it easy for businesses to communicate with their customers via SMS text messaging and other forms of messaging. Peter and Jon discuss the value of text messaging for businesses and how to get started. Contact Peter at bizmktg.com if you're interested in a demo of the Switchbird platform. (425) 835-3412 or schedule a meet...

Chris Chavez is a videographer and storyteller that produces videos for businesses and organizations. Peter and Chris discuss how videos can help small businesses better connect with potential customers through storytelling. Get in touch with Chris Chavez and learn how video can help your organization: Chavez Creative Co. website Instagram - Chavez Creative Co. LinkedIn - Chavez Creative Co.

Peter and SEO Expert Paul Lee discuss how to do SEO the right way for health & wellness providers such as dentists, medical doctors, chiropractors, physical therapists, naturopathic doctors, and more. See our blog post on this topic here: SEO For Health & Wellness Providers

Have you ever considered using a virtual bookkeeper for your business? Katlyn Ferguson, owner of Citizen Virtual Business Services, is our guest. Her company provides virtual bookkeeping services to small and medium sized businesses. We discuss the benefits of using a virtual bookkeeping service and the types of businesses that may benefit the most. You can learn more about Citizen Virtual Busines...